Summary
Overview
Work history
Education
Skills
Languages
Certification
Timeline
Generic

Divyaa Shanbbhag

London

Summary

Results-driven professional with expertise in FMCG product launches, shopper marketing and channel management.

Overview

4
4
years of professional experience
1
1
Certification

Work history

Assistant Brand Campaign Manager

Pladis Global
London
09.2024 - Current
  • Team lead for shopper marketing launches and activations across the Youthful portfolio (Jaffa Cakes, Pengiun, Mcvities, Club, Flipz, Gold) in grocery and impulse channels
  • Managed timelines, media, print and creative for campaigns (worth 900k+ per campaign) with agency partners and internal stakeholders
  • Managed campaign budget effectively whilst ensuring maximum ROI across socials, online, ooh and in store touchpoints

Marketing executive

Biona Organic
London
01.2024 - 09.2024
  • Strategized opportunities across the marketing mix, overseeing ‘New Product Development’ for a portfolio of six innovative food brands (Biona, RAW Vibrant Living, Amisa, Profusion, Bonsan, Biofair). Responsible for launching 10 products in 2024, driving brand growth, retailer activity and market presence.
  • Organized and managed marketing assets, including POS, promotional kits and digital resourcesfor trade partners and major trade shows (including the Natural and Organic Products Expo and Food Expo NEC), enhancing brand visibility and engagement.
  • Developed winning brand assets across Trade PR (magazine advertisements), B2C & B2B Emails (CRM) and Social Media (responsible for managing content and social cycles for 4 Brands), to achieve strategic marketing goals.

Retail assistant

Space NK
London
05.2023 - 12.2023
  • Sharpened knowledge of the beauty market by providing exceptional product recommendations in a fast-paced beauty retail environment for more than 40 brands.
  • Demonstrated proficiency in using point-of-sale (POS)systemsfor processing transactions, managing inventory, handling SKUs, and generating detailed sales reports.

Marketing intern

Nestle
Mumbai
11.2021 - 04.2022
  • Executed marketing geotagging projects to improve market penetration, showcasing project management skills.
  • Analyzed salesfactors and consumer preference sto identify opportunitiesfor enhancing brand positioning, shelf placement, and sales enhancement.
  • Created and maintained a database of 20,000 outlets, optimizing pos management, and orchestrating successful product accessibility campaigns.

Education

Master of Science - Strategic Marketing

Imperial College Business School
London
/2022 - /2023

Skills

  • Channel partner relationships building
  • Analytical reporting
  • Advertising strategies execution
  • Shopper marketing
  • Outside agency management
  • Performance metrics evaluations

Languages

English
Fluent

Certification

Tesco Retail Media Certified

Timeline

Assistant Brand Campaign Manager

Pladis Global
09.2024 - Current

Marketing executive

Biona Organic
01.2024 - 09.2024

Retail assistant

Space NK
05.2023 - 12.2023

Marketing intern

Nestle
11.2021 - 04.2022

Master of Science - Strategic Marketing

Imperial College Business School
/2022 - /2023

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Divyaa Shanbbhag