Divya Parmar

Project Title: maintained a real-time data dashboard for FedEx, providing senior management and the CEO with daily and weekly insights into key performance metrics such as trends, revenues, profits, and customer data to make data-driven decisions with up-to-date, visualized analytics.

Roles and Responsibilities:

• ETL Process & Agile Data Management: Led the design and continuous maintenance of data pipelines for the U.S. Marketing team in an Agile environment, ensuring seamless data processing and transformation.
• Database & Reporting Automation: Managed data validation for the Return Analytics project, automating manual weekly refreshes using SQL, SAS, and Python, improving data accuracy and efficiency.
• Dashboard Development & Insights: Designed and maintained Power BI dashboards for marketing and product teams, leveraging DAX functions for complex calculations, data modeling, and real-time strategic decision-making.
• Cross-Functional Collaboration & Analysis: Partnered with senior stakeholders and the product manager on the CASPR project, analyzing rate conversion trends and generating weekly performance reports for customer migration tracking.
• Process Automation & Efficiency: Automated routine reporting tasks using VBA and Excel macros, reducing data processing time by 10% and enhancing operational efficiency.

• Power BI Dashboards: Developed real-time dashboards, improving data-driven decisions by 30%, ensuring GDPR compliance.
• Data Processing & Compliance: Reduced UK census data processing time by 20% using SQL & QGIS for geographical insights.
• Database & Project Support: Managed databases and project documentation, demonstrating adaptability and quick learning.