Dipti Bhatia

During my maternity leave, I seized the opportunity to enhance my communication and marketing skills, stay current with evolving marketing trends, and develop strong organizational and project management abilities.

Key Points:
- Successfully completed a 6-week course by Google, encompassing SEO, social media, and online marketing, to bolster my digital marketing expertise.
- Actively engaged in networking on professional platforms such as LinkedIn, consistently staying connected with the latest marketing trends, attending webinars, and participating in online courses.
- Enrolled in a Project Management Professional (PMP) Level 3 qualification program offered by PMI, demonstrating a commitment to professional development.
- Cultivated robust organizational and communication skills while effectively managing household responsibilities and childcare, showcasing adaptability and multitasking abilities.

• Successfully managed PPC and paid campaigns for Instagram and Facebook, resulting in increased brand visibility and engagement
• Provided clear creative direction and guidance to the creative team, resulting in the delivery of high-quality and innovative advertising campaigns that exceeded client expectations
• Executed online ads for renowned brands like Novartis Pharma, Astra Zeneca, GlaxoSmith, and more, contributing to their digital marketing success and brand recognition
• Developed and maintained positive relationships with stakeholders at all levels, establishing trust, credibility, and effective communication channels for smooth project execution
• Utilized the latest digital marketing tools and processes, collaborating with colleagues in the communications and marketing departments to optimize advertising strategies and achieve desired outcomes
• Worked collaboratively with external partners, agencies, and vendors, as well as internal cross-functional teams such as PR, Sales, and other Marketing teams, to ensure seamless campaign execution and alignment of objectives
• Collaborated with the department head and Senior Communication Manager to develop impactful advertising and other campaigns that significantly contributed to the growth of the Medthority brand and successfully met healthcare professional (HCP) acquisition and retention targets.

• Developed proactive, best-in-class marketing materials, resulting in increased engagement and conversion rates
• Supported the Marketing director in successfully nurturing leads by creating and delivering an aspirational website user journey
• Maintained website content, email communications, and marketing automation, contributing to improved customer engagement and retention
• Successfully managed marketing campaigns on CRM automation tools like Salesforce and Marketo, resulting in optimized campaign performance and increased ROI
• Implement measurement plans and track the effectiveness of marketing programs, providing data-driven recommendations for continuous improvement and demonstrating the impact of campaigns on lead generation revenue
• Built and developed effective relationships with internal and external stakeholders, including agencies and freelancers, enhancing collaboration and project outcomes
• Collaborated with sales and internal teams to conceptualize and create custom programs for the company's largest advertising clients across various industries, leading to increased client satisfaction and revenue
• Managed competitor analysis and research using tools like Google Analytics, Telmar, and Ipsos, providing actionable insights and enabling informed decision-making.

• Successfully produced and managed a comprehensive marketing schedule, coordinating e-shots, social media posts, web, print, and broadcast partners, while obtaining approvals from internal and external stakeholders
• Developed and managed engaging website content and effectively collaborated with the CRM team to nurture leads and drive conversions
• Achieved a 30% improvement in project efficiencies by implementing tracking metrics and conducting monthly evaluations
• Successfully led and managed a team of 6 professionals, including social media executives, graphic designers, and website assistants, fostering collaboration and achieving project objectives
• Demonstrated exceptional project management skills during the World Future Energy Summit (WFES), handling multiple projects and delivering periodic reports, charts, and analysis within client deliverables and deadlines
• Secured and managed media partnerships, gaining approval from stakeholders and leveraging strategic collaborations for enhanced brand visibility and reach
• Evaluated campaign performance using key performance indicators (KPIs) and effectively presented design concepts to stakeholders, ensuring alignment and success
• Executed successful social media and push campaigns, resulting in increased engagement and brand awareness
• Applied exceptional copywriting skills to multiple award shows globally, producing impactful and compelling content
• Managed sponsorships from media agencies, successfully securing and managing partnerships for effective brand promotion
• Developed a comprehensive marketing mix budget and generated monthly reports, providing valuable insights and ensuring effective resource allocation.