DIPESH MAVJIBHAI LODHARI

Experienced paid media marketing professional with a strong track record in delivering high-growth international campaigns. Utilizes data to optimize campaigns across search and social channels, with a relentless focus on driving results. Over ten years of experience working with a wide range of brands, from startups to industry giants. Brings clear communication, team-oriented collaboration, and strong organizational skills. Also possesses a solid foundation in data analysis, including proficiency in Regression Analysis and hands-on experience with DV360. Results-driven management professional with a proven ability to lead teams to success. Places a strong emphasis on team collaboration, operational efficiency, and achieving measurable outcomes. Skilled in strategic planning, process improvement, and fostering a culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.

• Google Ads Certificate Exam, 11/01/24, Passed in Search, Display, Shopping, GA4 and Video.
• The Complete Digital Marketing Guide, Udemy, 01/01/21, 3 Months Online Course.

● Optimised Keyword Quality and Ad Strength: Achieved a 59% reduction in click costs for the Morsia Fitness App, leading to a 96% increase in conversions and a 64% improvement in CVR.

● Enhanced Ad Efficiency: Integrated ad copies and keywords with a dedicated landing page for the WeRise Fitness App, resulting in a 12% reduction in CPC, a 96% increase in conversions, and a 12% improvement in CVR.

● Cost-Effective Campaigns: Reduced CPA by 38% for Shreddy by removing non-performing products from Performance Max, which delivered 72% more conversions and a 60% boost in CVR.

● Increased Conversion Value: Improved the conversion

● By enhancing the quality score of the keywords and ad strength, click costs were reduced by 4%. This resulted in a 2% and 6% increase in conversions and CVR for CybSafe, respectively

● Supported the client lead in increasing the revenue pipeline by 12% for Sitecore through paid media channels

● Supported the client lead-in, uplifting the overall conversions by 83% and reducing the CPA by 41% for Invesco

● Exceeded Amazon Freight's FY23 UK and Germany lead target by implementing a full-funnel marketing strategy across Google, YouTube, Microsoft, and LinkedIn Ads

● Reduced CPCs by 12% by combining the ad copies & keywords with a landing page, which led to an increase in conversions by 26% with a rise in CVR by 11% for Northumbria Coast & Country Cottages

● Reduced CPA by 19% by eliminating non-performing keywords, resulting in 24% more conversions and 8% higher CVR for Qt.iovalue for the OwnU Fitness App by 13%, achieving a 23% growth in conversions and a 3% rise in CTR.

● Boosted conversion value by 98%, with a 25% increase in conversions and a 12% increase in CTR for Tresco and Hell Bay Hotel

● Supported the client lead on the creation of QBRs, monthly and weekly reports for clients