DING DING
North Shields,North Tyneside
Summary
Native Mandarin speaker with 10 years of experience in Chinese media, demonstrating strong communication skills in both English and Chinese.
Proven ability to work independently and collaboratively within teams, showcasing reliability and organization. Committed to continuous improvement and professional development. Eligible to work in the UK with a Spousal Visa, with plans to apply for Indefinite Leave to Remain in January 2027.
Overview
11
11
years of professional experience
Work history
Digital Marketing & Social Media Specialist
Wetrading Group Limited
London, City of London
07.2020 - Current
- Increased brand visibility by creating campaign content for Chinese social media platforms, including Weibo, Wechat and Little Rednote (Xiaohongshu).
- Developed targeted social media marketing campaigns for real estate product launches.
- Conducted market research to tailor content according to Chinese audience preferences.
- Kept up-to-date with latest industry trends, ensured content remained fresh and relevant.
- Managed online community to enhance customer engagement and satisfaction.
- Addressed customer enquiries, serving as liaison between customers and sales team.
Global News Editor
Sina Corporation
Beijing, Beijing
05.2015 - 06.2020
- Fulfilled the role in content production for official Weibo account @微天下, which is currently followed by 47 million Weibo users.
- Delivered global breaking news with speed and accuracy.
- Upheld journalistic integrity through rigorous fact-checking procedures, maintaining public trust in reporting credibility.
- Edited articles for clarity, style consistency and factual accuracy.
- Liaised with reporters in the field to gather pertinent information for news stories.
- Liaised with foreign embassies in delivering a diverse range of events such as cultural festivals and themed forums with ambassadors as main speakers.
- Proudly played a role in the event where former Prime Minister of Canada Justin Trudeau visited Sina in 2017. Helped with the logistical aspects of this event, including venue setup and arrangements for the Canadian team's itinerary.
Education
Bachelor of Arts - Journalism
Renmin University of China
Beijing, China 09/2010 - 06/2014
Skills
- Fluency in both Mandarin and English
- Journalistic writing and Breaking news experience
- Press release writing
- Expertise in Chinese social media management
- Editorial judgement
- Proofreading skills
- Time efficiency
- Cultural awareness
- Excellent communication and interpersonal skills
- Problem solving and attention to detail
Timeline
Digital Marketing & Social Media Specialist
Wetrading Group Limited
07.2020 - Current
Global News Editor
Sina Corporation
05.2015 - 06.2020
Bachelor of Arts - Journalism
Renmin University of China
09/2010 - 06/2014