Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Dimitrios Keselidis

London

Summary

Results-driven Digital Marketing Executive with over 3 years of experience in B2B marketing, specializing in marketing automation, campaign execution, data analysis and led growth. Proficient in using tools such as Salesforce, and MarCloud to optimize marketing strategies and drive business growth. Adept at managing multiple projects, collaborating with crossfunctional teams, and delivering actionable insights to enhance campaign performance.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive

Erlang Solutions
04.2023 - Current
  • Pardot & Salesforce Wizard: Implemented advanced automation workflows to create seamless customer journeys and enhance lifecycle marketing strategies.
  • Engagement Studio Management: Managed engagement studios for targeted and retargeted campaigns, increasing customer engagement and retention.
  • Campaign Management: Designed and optimized smart landing pages and forms for A/B testing, resulting in improved conversion rates.
  • Data Analysis and Reporting: Generated and analyzed Salesforce lead, account, and opportunity reports to provide actionable insights to stakeholders and sales teams.
  • Stakeholder Communication: Effectively communicated campaign performance and insights to stakeholders, facilitating data-driven decision-making.
  • Website Management: Managed website content and updates via WordPress, ensuring alignment with marketing strategies.
  • Lead Generation and Reporting: Conducted weekly lead report analysis and monthly GA4 website analytics to track performance and optimize strategies.

Junior Digital Marketing Executive

Erlang Solutions
07.2021 - 04.2023
  • Salesforce and Pardot Integration: Supported integration efforts between Salesforce and Pardot, streamlining data flow and improving lead management processes.
  • Reporting and Insights: Assisted in generating reports and dashboards in Salesforce, providing insights into marketing performance and opportunities for improvement.
  • Lead Generation Improvement: Enhanced inbound lead quality and volume, contributing to significant revenue growth and a 20% increase in marketing ROI.
  • Social Media Growth: Achieved a 40% increase in YouTube subscribers and a 35% increase in Twitter and LinkedIn followers over 1.5 years.
  • Content Creation: Created engaging visual assets for social media and YouTube using Photoshop, boosting audience engagement.



Junior Social Media Marketer

Macassos
01.2021 - 07.2021
  • Social analytics, content creation & daily customer engagement
  • 300% increase in followers

Education

Master's degree - Marketing

Strathclyde University
07.2020

BA - Economics

Democritus University of Thrace
05.2017

Skills

  • Salesforce & Pardot
  • Marketing Automations
  • Stakeholder Management
  • Email Marketing
  • Google Analytics
  • Wordpress
  • Photoshop

Certification

Google Digital Marketing & E-commerce

Professional Certificate at Google Career

Certificates


The Fundamentals of Digital Marketing at Google

Digital Garage


Google Analytics at Google Analytics Academy


Timeline

Digital Marketing Executive

Erlang Solutions
04.2023 - Current

Junior Digital Marketing Executive

Erlang Solutions
07.2021 - 04.2023

Junior Social Media Marketer

Macassos
01.2021 - 07.2021

BA - Economics

Democritus University of Thrace

Master's degree - Marketing

Strathclyde University

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Dimitrios Keselidis