Dimitar Kovachev

• Led the replatforming of all Huggies websites across North America, Latin America, EMEA, and APAC, creating a unified global digital ecosystem that improved customer experience and reduced operational complexity.
• Designed and launched a scalable component library, enabling markets to quickly replicate and adapt features. This cut development costs, sped up launches, and gave teams more freedom to focus on creating engaging, localized content.
• Partnered with data, UX, and engineering teams globally to ensure every release balanced commercial value with customer experience, keeping Huggies competitive in a fast-moving digital landscape.
• Drove digital innovation by building two flagship tools that significantly increased subscriptions and customer engagement:
• Parent School: an online hub offering free antenatal classes and expert advice. It became a key driver of subscription growth, boosting sign-ups by 20% in the first 6 months while strengthening Huggies’ reputation as a trusted parenting partner.
• AI Diaper Fit Calculator: a smart tool that predicts the right diaper size, usage needs during travel, and transition timing. This personalized experience increased repeat visits by 25% and improved subscription retention rates.

• Directed global cross-functional teams to deliver high-impact digital initiatives across multiple regions (UK, Germany, Poland, and Australia), enhancing operational visibility and driving supply chain optimisation through the launch of a Global Convenience Dashboard.

• Provided strategic leadership during the discovery and planning of a global Product Information Management (PIM) system, ensuring alignment with commercial objectives and user needs to lay the foundation for scalable global infrastructure.

• Led end-to-end product lifecycle management for complex digital solutions in the retail convenience space, aligning product strategy with BP’s broader business priorities and market expansion goals.

• Conducted strategic market and competitive analyses to inform product development, ensuring alignment with evolving customer expectations and business growth objectives.

• Actively engaged internal and external stakeholders to shape and refine product direction, establishing structured feedback loops that drove continuous improvement and customer satisfaction.

• Influenced senior leadership through clear communication of product vision, priorities, and commercial impact, contributing to BP’s wider digital transformation agenda.

• Providing deep insight into Web3 consumer habits and creating user growth plans.
• Overseeing product development procedures of “Snafler mobile app from ideation to commercialization.
• Improving “Snafler” app mobile experience, features, and UX/UI design by evaluating consumer behaviours, combined with market trends and historical data.
• Managing all aspects of “Snafler” mobile product development, including researching new technologies and trends, creating specifications, designing prototypes, and testing products.
• Analysing data to determine which features are most popular among users or which ones need improvement.
• Creating detailed project plans including timelines, budgets, and milestones for each stage of development.
• Working alongside the engineering team to coordinate smart contract, crypto wallet, and artwork deployment.
• Evaluating competitor products to determine how well they are meeting customer needs and how they might be improved.
• Supervised the planning, development, and implementation of a B2C Health and Safety mobile app to enable employees to report issues on construction sites in real time, which improved product adoption by 62%.

• Improving mobile experience, features, and UX/UI design by evaluating consumer behaviours, combined with market trends and historical data.
• Leading the development for all 45 Informa Markets event Apps on iOS and Android, providing customers with the ability to interact with
  each other, stream, and complete fast, secure transactions.
• Worked closely with business and technology teams to develop a cohesive long-term mobile app strategy that increased user engagement and aligned with stakeholder needs
• Increasing product adoption by 55% by implementing new in-product walkthroughs and a backend mobile ticketing system.
• Collaborating closely with stakeholders to identify and fill product gaps and generate new ideas that grow market share.
• Improving product release by creating an external web portal, with shared access for all stakeholders, so that at the time of product
  Release, the right content is automatically available for customer download.
• Boosting mobile apps' profitability by 20% by integrating AR and Gamification into the organization's events mobile apps.
• Implemented A/B testing to determine the reasoning behind customers’ top service choices, and suggested solutions to improve
  underperforming products, increasing revenue by £800k.

• Owned and delivered the product roadmap for the Baby Buddy mobile app across iOS, Android, and Web, aligning strategy with organizational goals and user needs.
• Transformed digital strategy by leveraging user research and market insights to define product vision, set priorities, and shape a high-impact product backlog.
• Led the end-to-end product lifecycle from translating business requirements into user stories and acceptance criteria to overseeing design, development, and launch.
• Improved user experience by streamlining app onboarding, increasing successful sign-ups by 35%, and driving a 55% uplift in app downloads through optimized UX/UI design and testing.
• Launched innovative health features, including smoking cessation and mental health support, which were adopted by NHS England into their maternity digital healthcare plan nationwide.
• Provided cross-functional leadership, ensuring technical design decisions met user needs and business goals while balancing delivery timelines and budget constraints.
• Embedded a data-driven culture, using analytics to measure feature impact, inform iterations, and continuously improve engagement and retention.

● Mange testing cycles, including test plan creation, development of scripts, and coordination of user acceptance testing
● Full management of the company's PPC, Facebook ads, and Google Shopping accounts.
● Planning and implementing various marketing strategies for different digital communication platforms.
● Created an email marketing strategy that increased repeat buying from 20% to 35%.
● Implemented a content-driven SEO strategy that boosted site visits by 250% in 8 months while increasing total sales by 35%.
● Using strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Creating customer journey maps to identify gaps between channels, departments, and devices.
● A/B testing and analysing the target audience’s online behaviour.
● Translating business requirements and user experience into detailed specifications for 3rd party agency.