Diane Aubry
London,Bayswater
Summary
Music industry professional with 7+ years of hands-on experience developing artist-led projects within independent and international environments. I have worked across creative direction, marketing, audience development, community building, creator partnerships, and artist management, bridging artistic vision with structured execution. Coming from the artist side, I bring a deep understanding of fan culture, storytelling, and live ecosystems, combined with a practical, results-driven approach to campaigns and partnerships. I am comfortable owning projects end-to-end, collaborating across creative and business teams, and adapting strategies to different platforms, markets, and audiences.
Overview
7
7
years of professional experience
Work history
Artist & Project Lead/Marketing & Audience Manager
Free Up! Records.
Los Angeles/Paris
2018.05 - 2025.08
- Led the development and growth of an artist-led music project, combining creative direction, marketing, audience development, and artist management.
- Defined artist brand identity, storytelling, and visual direction across releases, content, live moments, and PR visibility.
- Planned and executed digital marketing, community building, and direct-to-fan (D2F) campaigns, supported by CRM-driven communication.
- Built and engaged online fan communities, maintaining authentic two-way relationships.
- Collaborated with creators, influencers, and creative partners on short-form content and campaign activations.
- Coordinated live shows, showcases, venue relationships, and on-ground networking.
- Managed campaign timelines, assets, stakeholders, and cross-functional collaboration in fast-paced environments.
- Used data-informed insights and engagement signals to refine content, targeting, and strategy.
Education
Self taught
Paris , Los AngelesSkills
- Creative Direction Music Marketing Audience Development Community Building Direct-to-Fan CRM Creator Partnerships Influencer Marketing Artist Management Live / Venues PR Stakeholder Management Campaign Management
Affiliations
- singing/songwriting, dancing, cabaret, drag, bdsm, acting.
Languages
English
Fluent
French
Native
Timeline
Artist & Project Lead/Marketing & Audience Manager
Free Up! Records.
2018.05 - 2025.08
Self taught