Diana Liz Vargas
Colchester,UK
Summary
Accomplished digital marketing professional with expertise in AMPscript, SQL, HTML and CSS. Head of Martech with 4 years of experience in Salesforce reporting, Sales Cloud, and Marketing Cloud. Skilled in leveraging Power BI for data analysis and reporting. Dedicated to utilising technical skills to drive business success and achieve career growth within the Salesforce ecosystem.
Customer-oriented with strong history of leading high-performance teams to meet or exceed objectives. Dedicated and hardworking with internal drive to deliver excellence. Tactical team builder with strong background in training and team development.
Overview
9
9
years of professional experience
4
4
Certification
4
4
Experience with Salesforce
Work history
Head of Martech
Principal Chile
Santiago, Chile
04.2023 - 01.2025
- Led all client communications, also designed and implemented digital marketing initiatives to enhance customer experience.
- Successfully enhanced overall engagement by 20% using Einstein Scoring and Frequency in commercial campaigns.
- Trained multiple people in Salesforce Marketing Cloud in developing campaigns, automation and decision making using native reports.
Communications & Experience Senior Manager
Principal Chile
Santiago, Chile
06.2022 - 04.2023
- Led and managed all client communications developed in and out of Salesforce Marketing cloud.
- Designed, developed and implemented content strategies, plus customer journeys in multiple service interactions.
- Implemented Einstein analytics within the Salesforce Marketing Cloud platform to improve engagement indicators. The previous allowed an overall improvement of 9% in recurring sends and content satisfaction.
Product Owner & Junior Consultant
Momentum Brain Based Consulting
Santiago, Chile
12.2018 - 03.2021
- Oversaw the implementation of eCommerce for multiple business units, this permitted an increase of revenue and clients that later represented 33% of the entire operation.
- Completed a cost operation reduction that allowed us to keep operating during the pandemics.
- Led the re-design of the marketing strategy, and a restructure that allowed the opening of new markets like Colombia, Argentina and Bolivia.
Marketing & Operations Senior Analyst
Momentum Brain Based Consulting
, Chile
02.2017 - 12.2018
- Conducted the diagnostics and later construction of key product related processes, this allowed to maintain the overall satisfaction of clients in 90% of active projects.
- Led the negotiation for the licensing agreement of a Neuroscience model.
Operations Analyst
Momentum Brain Based Consulting
Santiago, Chile
02.2016 - 02.2017
- Planned and put in place the operational sales and delivery processes that allowed to assure quality and satisfaction standards, plus the cost associated.
- Implemented an ERP for accounting and invoicing control that allowed me to reduce the level of uncollectible debts to 0.
Education
NVQ Level 5 - Information Technology
Universidad Tecnológica Nacional
Buenos Aires, Argentina 06.2022 - 11.2022
Master of Business Administration - Management
Universidad Adolfo Ibáñez
Santiago, Chile 03.2015 - 12.2015
Bachelor of Business Administration - Marketing
Universidad Adolfo Ibáñez
Santiago, Chile 03.2011 - 12.2014
Higher National Diploma -
St. Margaret's British School
Valparaíso, Chile 03.1999 - 12.2009
Skills
- AMPscript
- HTML
- CSS
- Salesforce CRM
- Salesforce reporting
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Microsoft Word and Excel
- Power BI
Websites
Certification
- Salesforce Certified Marketing Associate
- Salesforce Certified Marketing Cloud Email Specialist
- Belbin Team Roles
- Prosci Change Management Practitioner
Languages
Español
Native
English
Advanced (C1)
Accomplishments
- 2024 - Principal Spirit
- 3 years in a row achieving an average Open Rate of 49%
Timeline
Head of Martech
Principal Chile
04.2023 - 01.2025
NVQ Level 5 - Information Technology
Universidad Tecnológica Nacional
06.2022 - 11.2022
Communications & Experience Senior Manager
Principal Chile
06.2022 - 04.2023
Product Owner & Junior Consultant
Momentum Brain Based Consulting
12.2018 - 03.2021
Marketing & Operations Senior Analyst
Momentum Brain Based Consulting
02.2017 - 12.2018
Operations Analyst
Momentum Brain Based Consulting
02.2016 - 02.2017
Master of Business Administration - Management
Universidad Adolfo Ibáñez
03.2015 - 12.2015
Bachelor of Business Administration - Marketing
Universidad Adolfo Ibáñez
03.2011 - 12.2014
Higher National Diploma -
St. Margaret's British School
03.1999 - 12.2009
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