Summary
Overview
Work History
Education
Skills
Languages
Interests
Timeline
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DIANA ARAUJO

Senior Client Advisor
LONDON

Summary

I am a proactive, fast-learning professional with a strong passion for delivering outstanding customer experiences and building lasting client relationships. With a background in luxury and high-pressure environments, I thrive when faced with new challenges and take pride in quickly mastering new tools, processes, and technologies. Known for my strong communication skills and ability to connect with people from diverse backgrounds, I bring a customer-first mindset to every interaction. I enjoy collaborating across teams, problem-solving in real time, and consistently finding ways to exceed client expectations. Multilingual and culturally aware, I’m able to support global customers with empathy, efficiency, and professionalism.

Overview

7
7
years of professional experience
7
7
years of post-secondary education

Work History

Senior Client Advisor

Prada
London
12.2023 - 07.2025
  • Deliver high-level customer service to a diverse client base, including local and international customers, by identifying their needs and offering tailored solutions based on in-depth product knowledge.
  • Built and maintain long-term client relationships, resulting in high customer retention and satisfaction.
  • Consistently met and exceeded performance KPIs through a customer-centric approach and strong interpersonal skills.
  • Manage back-office operations including daily scheduling, team coordination, supply ordering, and inventory replenishment, ensuring seamless day-to-day workflow.
  • Handle inter-store transfers to maintain optimal stock levels and product availability.
  • Ensure compliance with company standards on the shop floor, fostering a welcoming and professional environment.
  • Mentor and trained junior team members, elevating overall team performance and service quality.
  • Resolve customer issues efficiently and professionally, achieving positive outcomes and maintaining client trust.
  • Maintain accurate and up-to-date client records using CRM tools, enabling personalized communication and follow-ups.
  • Provide regular updates and personalized service to high-value clients, supporting long-term loyalty and satisfaction.
  • Gather and relay client feedback to management, contributing to ongoing service improvements and product refinement.
  • Identified cross-selling opportunities through strategic client file reviews, enhancing revenue generation.
  • Proactively educate clients on new products, services, and promotional offers, aligning solutions to individual customer profiles.
  • Cultivate strong customer relationships through clear communication, attentive service, and personalized product recommendations.

Client Advisor

Alexander Mcqueen
Old Bond Street
11.2022 - 12.2023
  • Delivered high-quality customer service in a luxury retail environment, catering to both walk-in and appointment-based clients, including VIPs, with personalized and attentive support.
  • Hosted and coordinated exclusive in-store events for high-profile clients, ensuring a premium and seamless customer experience from start to finish.
  • Demonstrated strong consultative selling skills by identifying client needs and aligning them with suitable product solutions, driving consistent achievement of monthly sales targets and KPIs.
  • Utilized extensive product and brand knowledge to provide confident and informed recommendations, enhancing customer trust and satisfaction.
  • Built and maintained lasting client relationships through proactive follow-ups and tailored service strategies, contributing to increased customer retention and repeat business.
  • Practiced effective “clienteling” techniques to track preferences and personalize interactions using client data and CRM tools.
  • Maintained operational excellence by ensuring the boutique met visual and organizational standards, both on the sales floor and in back-of-house areas.
  • Played a key role in daily store operations, contributing to a smooth and efficient customer journey and supporting a cohesive team environment.

Client Advisor

Burberry
Selfridges
01.2022 - 11.2022
  • Delivered exceptional, personalized customer service in a luxury retail setting, consistently going beyond client expectations to ensure a memorable experience.
  • Offered tailored styling advice based on current fashion trends and brand updates, demonstrating adaptability and up-to-date product knowledge.
  • Focused on relationship building to grow and maintain a strong client book, fostering loyalty and repeat business through proactive communication and trust.
  • Identified customer needs through active listening and thoughtful questioning, delivering customized recommendations aligned with individual preferences.
  • Achieved and exceeded monthly sales goals and KPIs by combining client insight, strategic selling techniques, and deep product expertise.
  • Contributed to a high-standard client journey by ensuring consistency, professionalism, and attentiveness across all touchpoints—both in-person and follow-up communications.

Sales Associate

Kurt Geiger
Selfridges London
11.2021 - 01.2022
  • Delivered outstanding customer service by offering informed guidance across all Kurt Geiger brands, ensuring customers received personalized support based on their preferences and needs.
  • Maintained up-to-date knowledge of stock availability and product details across multiple brand lines, allowing for accurate recommendations and efficient service.
  • Informed clients about product launches, exclusive collections, and in-store promotions, contributing to increased customer engagement and sales.
  • Supported the management team in meeting sales targets and upholding brand standards through effective teamwork and consistent performance.
  • Contributed to a well-organized and inviting retail environment, aligning with brand guidelines and enhancing the overall customer experience.

Visual Merchandising / Commercial

Zara Inditex UK
03.2018 - 11.2021
  • Planned and executed strategic merchandising initiatives by analyzing sales reports, rankings, and regional performance to optimize product placement and increase sales.
  • Managed the introduction and positioning of new product lines in alignment with brand standards, ensuring both visual appeal and commercial impact.
  • Monitored stock levels, identifying bestsellers and underperforming items to improve product rotation and maintain a dynamic, high-performing sales floor.
  • Maintained in-depth knowledge of the full collection, including campaigns, limited editions, and promotional launches, to support informed client communication and staff alignment.
  • Served as an image specialist, overseeing visual merchandising—including window and floor mannequins—to ensure consistency with brand image and seasonal guidelines.
  • Collaborated with cross-functional teams to ensure store performance aligned with broader business goals, contributing to regional and company-wide success.

Education

Bachelor of Business Administration - Hospitality & Tourism Management

University of Porto
Porto Portugal
10.2010 - 02.2012

Travel & Tourism

Infante Professional College Porto
01.2007 - 01.2010

Secondary School - undefined

Ines de Castro
01.2004 - 01.2007

Skills

    Client portfolio management

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Languages

Portuguese
Native
Spanish
Intermediate

Interests

I have a strong passion for travel, as it offers me the opportunity to immerse myself in different cultures and gain a deeper understanding of local customs and lifestyles Exploring regional cuisine is one of the most rewarding aspects of my journeys, as I believe food is a powerful gateway to experiencing a place authentically Travel is a regular part of my life, continually inspiring me to embrace new perspectives, broaden my worldview, and connect with people from diverse backgrounds

Timeline

Senior Client Advisor

Prada
12.2023 - 07.2025

Client Advisor

Alexander Mcqueen
11.2022 - 12.2023

Client Advisor

Burberry
01.2022 - 11.2022

Sales Associate

Kurt Geiger
11.2021 - 01.2022

Visual Merchandising / Commercial

Zara Inditex UK
03.2018 - 11.2021

Bachelor of Business Administration - Hospitality & Tourism Management

University of Porto
10.2010 - 02.2012

Travel & Tourism

Infante Professional College Porto
01.2007 - 01.2010

Secondary School - undefined

Ines de Castro
01.2004 - 01.2007

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DIANA ARAUJOSenior Client Advisor