Screened and shortlisted over 100 candidate resumes based on job requirements, conducted initial interviews, and scheduled follow-ups to optimize recruitment efficiency.
Addressed employee inquiries on benefits, payroll, and policies, achieving 95% satisfaction rate through timely resolution.
Marketing Intern
Renhe Pharmaceutical Co., Ltd.
Nanchang, China
06.2023 - 07.2023
Conducted market research and industry data analysis to interpret trends, providing insightful reports to support product development and marketing strategies.
Managed WeChat Official Account, creating 15+ high-engagement posts (20% increase in followers, 15% boost in interaction rate).
Collaborated with cross-functional teams to develop promotional campaigns and packages for new products.
Education
MSc Human Resources and Organisations - Management
London School of Economics and Political Science
UK, London
09.2024 - 12.2025
Bachelor of Commerce - Business
McMaster University
Canada, Hamilton
09.2020 - 05.2024
Skills
Technical : Microsoft Office Suite (Excel, PowerPoint), Data Analysis (SPSS)
Languages : Mandarin (Native), English (Fluent, IELTS 70)
Final Marketing Plan Project |McMaster University
Course: COMMERCE 3MC3 Applied Marketing Management
Project Content: Performed a comprehensive analysis of the target company, Tundra Leather, identifying its market target and marketing problems; Conducted a detailed marketing audit; Evaluated competitive advantages, available resources, and past experiences; Proposed three marketing strategies, recommended the most suitable one after comparison and evaluation, and forecasted its implementation and profitability.
My contributions: Communicated with Tundra Leather to understand the specific requirements and objectives; Analyzed and assessed the competitive advantages and disadvantages as well as competitors' operational strategies and performance; Contributed in brainstorming sessions to proposing and discussing new sales and marketing strategies, and providing innovative solutions.
China Construction Bank, Nanchang Branch | Banking Intern
Assisted over a hundred clients in the ETC card application process, proactively addressed clients' inquiries and concerns, efficiently improving the business process and their service experience.
Timeline
MSc Human Resources and Organisations - Management
Operation Supervisor (promoted in Apr 2022) at Snow Hong Kong Development (FMCG, Brand of Heineken, Group of China Resources Beer)Operation Supervisor (promoted in Apr 2022) at Snow Hong Kong Development (FMCG, Brand of Heineken, Group of China Resources Beer)
Environment Health Security Intern at China Resources Land Limited Hong KongEnvironment Health Security Intern at China Resources Land Limited Hong Kong