Dhanya Nair
Little Chalfont,Buckinghamshire
Summary
Revenue-driven SEO Content consultant from a journalism background with over 10+ years of experience in crafting and executing effective SEO and content strategies that drive growth and revenue. Extensive stakeholder management experience and audience-centric thinking. Experienced in driving initiatives that delivered a 40% revenue and 110% traffic uplift YoY to client websites.
Overview
18
18
years of professional experience
1
1
Certification
Work history
SEO Lead
NSPCC
London
09.2024 - Current
- Define and implement the SEO roadmap aligned with the charity's goals.
- Oversee on-page, technical, and off-page SEO efforts.
- Manage keyword research, content optimisation, and search performance tracking.
- Stakeholder management and reporting search ROI to senior leadership.
- Use analytics tools to identify opportunities.
- Lead the charity’s approach to visibility in AI-driven search.
- Run pilots to measure how content surfaces in AI-driven experiences.
- Test prompt optimisation, entity-based SEO, and new content formats.
- Keep stakeholders informed about AI search trends.
- Train internal teams on how AI is reshaping search.
- Build frameworks to future-proof SEO and visibility efforts.
- Improved visibility across LLMs by 10% YOY by creating a dual strategy for traditional rankings and AI search.
- Increased organic traffic by 30% YoY through a mix of technical fixes, content strategy, and authority building.
- Reduced crawl errors by 70% resulting in a 15% uplift in search visibility.
- Launched a content strategy that grew topic authority, resulting in growth in SERP feature wins.
SEO and UX Consultant, Founder and Creator
Dhanya Nair Consultancy
Amersham, Buckinghamshire
02.2024 - Current
- Working with e-commerce, finance, and not-for-profit businesses in UK, US and APAC.
- Developing & executing data-driven Content & SEO strategies by collaborating with in-house teams and coordinating key activities.
- Conducting technical SEO audits to identify areas of improvement for website performance in search engine rankings.
- Conducting UX research and putting together product improvement plans.
- Writing UX copy; familiar with user journeys, wireframes and transactional content.
- Produce SEO-optimised content and improve old content to improve traffic and conversions.
- Project management and optimising daily operations to achieve maximum efficiency and cost-effectiveness.
- Producing customer-friendly content that supports acquisition and awareness.
- Wireframing and advising on UX improvements.
- Portfolio: https://drive.google.com/drive/folders/1gTUa3fpPMeTzurSBopw0GdJtvFIjxCzw?usp=drive_link
SEO Account Director
Push Group
London
03.2023 - 02.2024
- Built, implemented and updated revenue-driving SEO strategies for e-commerce businesses.
- SEO integration with PPC and Paid Social.
- Taking full leadership of SEO across all client websites.
- End-to-end content strategy creation and execution.
- Develop and implement e-commerce strategies to drive online sales and achieve revenue targets.
- Manage and optimise performance of e-commerce clients including website management, product listings, pricing, promotions, and inventory management.
- Manage external content partners: write briefings, coordinate and review content publishing.
- Edit / publish editorial content and guard quality, brand and SEO value.
- Stay up-to-date with industry trends and emerging technologies in e-commerce to identify new opportunities for business growth.
- Developing content and campaign assets.
- A/B testing and CRO implementation experience.
- Monitor site health, and technical issues, and ensure SEO compliance.
- Regularly review, analyse, and report on sales performance, website performance and key metrics to identify growth opportunities.
- Provide regular reports and insights to stakeholders, highlighting successes and areas for improvement.
- Improved organic traffic for clients by 70% resulting in 30% growth in revenue year on year.
- Managed budgets and reduced costs by 10% quarter-on-quarter.
Senior SEO Manager
Stonex Group
London
05.2022 - 02.2023
- Led UK team and covered UK trading platform-City Index.
- Covered main verticals like CFD trading, spread betting, and Forex trading.
- Planned, developed, and executed omnichannel marketing campaigns, targeting client audiences with relevant messaging, content, and products, creating digital content/journeys with input from subject-matter experts.
- Report to senior stakeholders to highlight ROI on content and SEO.
- Optimise all facets of SEO to drive maximum organic growth.
- Ensure consistency in terms of Stonex's online brand identity.
- Improved organic traffic by 110% post-site migration
Lead SEO Consultant
VaynerMedia
London, ENG
02.2021 - 04.2022
- Worked on fintech, e-commerce, wealth management, and finance industry clients in UK and US
- Assisted the Business Development team in getting SEO clients
- Worked on accounts like JP Morgan Chase, Kin Insurance (US), Maybank and AIA Insurance (Singapore), Natwest, WeWork and Hydrow (EMEA/UK)
- Executing paid ads and SEO campaigns to increase organic traffic, improving search rankings and boost revenue
- Implemented content strategies and technical SEO recommendations
- On-page and o-page content analysis of client's SEO competitors
- Conducted SEO+Content marketing workshops for the wider media team in the UK and overseas
- Improved revenue stream of the media department by 20% by bringing in SEO clients
SEO Manager
Various
London, ENG
10.2018 - 01.2021
- Worked with range of SEO agencies like PFS Livearea, Figment Agency, Three Whiskey and Blue Array during this period.
- Clients included eCommerce, Finance, Health and pharmacy, and local businesses.
- Responsible for the coordination of content creation for various channels: SEO, Emails and Paid.
- Maternity cover for Head of SEO at Figment Agency.
- Technical SEO, Content creation and content auditing.
- Local SEO and CRO strategies.
- Budget and resource management. Reduced expenditure by 30% by removing unwanted tools from the workflow.
- Worked on large pharmaceutical and medical websites like Boehringer Ingelheim and Boston Scientific.
- Increased organic revenue of key medical products by 70% by focusing on content and technical improvements.
- Keyword research and creating content strategies.
- Analysed website performance and effectively practised SEO optimisation, increasing web traffic.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
- Worked with SEO executives, content teams, and developers to implement theSEO roadmap.
Digital Marketing Manager
Geronimo
Basingstoke
08.2015 - 10.2018
- Managed Ford automotive and Honda accounts for 3+ years.
- Developed and executed content marketing campaigns for target clients spread across 16 global markets in EMEA, ME, and APAC.
- Content creation and optimisation across all markets.
- Increased lead generation of Ford websites by 500% over 3 years.
- Trained account managers on SEO, and content marketing.
Journalist/Editor
Various
Mumbai
01.2008 - 01.2014
- Covered politics, business, fashion, lifestyle, culture, health, and education and established myself as an investigative journalist.
Education
High School Diploma - UX and UI
UX Design Institute
Beaconsfield 01.2024 -
Master of Arts - Gender Studies
Asian College of Journalism
India 01.2008 - 04.2008
Bachelor of Arts - Journalism And Advertising
University of Mumbai
Mumbai 01.2007 - 04.2007
Skills
- Content Strategy and Creation
- Local SEO
- Technical Audits
- CRO and UX
- Charity sector SEO
- Data Analytics
- Competitor Analysis
- Finance SEO
- Performance Reporting
- Stakeholder Management
- G-Suite and Microsoft
- Marketing strategy implementation
- SEMRush, Ahrefs, Sitebulb, Screaming Frog
- Project Management/Scrum Certified
Languages
English
Native
Hindi
Native
Malayalam
Native
Certification
- Agile Project Management Foundation (March 2025)
- Agile Project Management Practitioner (June 2025)
- SEO Friendly Website Migrations & Redesigns course (September 2025)
References
References available upon request.
Timeline
SEO Lead
NSPCC
09.2024 - Current
SEO and UX Consultant, Founder and Creator
Dhanya Nair Consultancy
02.2024 - Current
High School Diploma - UX and UI
UX Design Institute
01.2024 -
SEO Account Director
Push Group
03.2023 - 02.2024
Senior SEO Manager
Stonex Group
05.2022 - 02.2023
Lead SEO Consultant
VaynerMedia
02.2021 - 04.2022
SEO Manager
Various
10.2018 - 01.2021
Digital Marketing Manager
Geronimo
08.2015 - 10.2018
Journalist/Editor
Various
01.2008 - 01.2014
Master of Arts - Gender Studies
Asian College of Journalism
01.2008 - 04.2008
Bachelor of Arts - Journalism And Advertising
University of Mumbai
01.2007 - 04.2007
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