
A data analyst with hands-on expertise in Excel, SQL, and Python, using data to drive clear, actionable insights across sales performance, campaign analysis, and KPI tracking. Skilled in Tableau and Power BI dashboard development, predictive modelling, and cross-functional stakeholder management, with a strong track record of turning complex data into measurable business outcomes.
Strategic Customer Segmentation & Predictive Analysis:
Analysed 10,000+ transaction records using R and Tableau, identifying 3 customer segments via K-means and improving targeting accuracy by 78% by resolving 2,400+ data anomalies and ensuring 100% data quality., Built interactive Tableau dashboards visualising spending patterns and behavioural trends, validating segments with ANOVA and regression to inform cost-optimisation strategies.
References available upon request.
Winner, Data For Good Hackathon, Queen's University Business School (2024): Developed innovative healthcare solutions for Northern Ireland using Tableau and R Studio; hackathon judged by industry leaders including Kainos, EY and FinTru.