Devinder Chauhan
London,UK
Summary
Accomplished sales professional with extensive expertise in enterprise sales, MEDDICC, and quota attainment. Proven track record in client acquisition, revenue growth, and market expansion. Adept at pipeline generation, alliances and channel sales, and leadership. Skilled in developing and executing effective GTM strategies to drive business success. Career goal: to leverage skills and experience to lead high-performing sales teams towards achieving significant market share growth.
Overview
28
28
years of professional experience
5
5
years of post-secondary education
Work history
VP of Sales, EMEA
StorMagic
London
01.2025 - Current
- Company overview: StorMagic provides hyperconverged infrastructure and software defined storage for companies operating in remote edge environments.
- Led a team of channel sales managers across UK, Germany, Netherlands, and Italy, driving 60% of company sales revenue.
- Generated and closed seven-figure enterprise sales opportunities in retail, transportation, and manufacturing sectors.
- Defined and executed regional sales strategy, including target setting and budget management.
- Implemented a sales enablement programme that increased average deal size by 20% within six months.
- Rolled out a global partner programme and authored the channel sales playbook.
VP of Global Sales, Alliances and Pre-sales
Provar
London, UK
02.2024 - 08.2025
- Company Overview: Provar provides Quality Management and Test Automation software
- I lead a high-performing team of 7 Account Executives, 4 Solution Engineers and 2 Alliances Managers globally
- Consistent sales team quota attainment
- Defined the global GTM strategy and sales playbooks to drive revenue growth and market expansion
- Established a distribution partnership in Japan with pre-booked ACV of $500,000 over 3 years
- Implemented and embedded MEDDICC and operational improvements in forecasting and sales process to improve sales win rate
- Provided 2nd line management to the Pre-sales to improve technical win rate and sales cycle times
- Implemented global Alliances Playbook and KPIs to partner sourced pipeline and partner influenced ARR
- Developed sell-with and sell-through partnerships with Salesforce and our core GSI partners (Cognizant, Deloitte, Wipro, NTT) as well as selected specialist partners
Senior Director of Alliances, EMEA
OwnBackup
London, UK
11.2019 - 12.2023
- Company Overview: OwnBackup provides data management solutions including Backup & Recovery, Security and Data Archiving for Salesforce, ServiceNow and Microsoft Dynamics
- As Senior Director of Alliances I defined and implemented partner sales strategies with Salesforce, Accenture, PwC, IBM, Infosys and specialist SI partners
- Having demonstrated success in achieving partner sourced pipeline and partner influenced ACV targets, I was promoted to build and lead a team of 5 Alliance Managers and Partner technical specialists across EMEA
- Established sell-to and sell-through partnerships with our strategic partners
- Developed the alliances function to achieve 25% total pipeline coming from partners
- Elevated to being a top 3 Salesforce revenue generating ISV partner
- Developed partner messaging and materials for joint sales plays
- Cross team collaboration with marketing and sales to run partner marketing events and campaigns
- Implemented a pipeline referral programmes and partner portal
- Managed technology partnerships with Salesforce ISVs to extend OwnBackup capabilities into dev-ops and security
- Enablement and collaboration with the sales team to work with partners to close new ARR
Enterprise Account Executive
OwnBackup
London, UK
04.2018 - 11.2019
- Company Overview: OwnBackup provides data management solutions including Backup & Recovery, Security and Data Archiving for Salesforce, ServiceNow and Microsoft Dynamics
- As the founding Account Executive in the UK I developed my own pipeline and closed a number of 6 figure new business transactions, as well as playing a diverse set of supporting roles including marketing, customer success and partner management
- I consistently over achieved against sales targets with strategic new logos including Unilever, BP, Dyson, Natwest Markets, SJP Wealth Management and London Stock Exchange
- I was awarded with attending Presidents Club in 2019 and 2020
- Maintained 4 X pipeline coverage
- Won numerous awards including Salesforce Rising Star 2019
Senior Sales Executive
makepositive
London, UK
06.2013 - 03.2018
- Company Overview: makepositive is a Platinum Salesforce partner, providing implementation, consultancy and support services
- Consistently achieved 150% - 200% against a £2 million sales quota
- Transacted the two largest deals in the company history (£1M and $2M)
- Worked closely with the marketing to generate pipeline through events
- Close co-selling alignment with Salesforce to identify and lose new opportunities
- Developed industry proposition and sales plays for my aligned verticals including tech, comms and business services
- Worked closely with presales, technical architects and project management to create compelling SOWs and proposals
Account Executive (Platform)
salesforce.com
London, UK
01.2012 - 01.2013
- Company Overview: Salesforce provides a cloud platform for customer and employee business automation
- As a Platform Account Executive I carried a quota and was responsible for selling Salesforce's software development platform to new and existing customers
- Sales target of £1.5 million, across new and existing accounts in the Telco, Media and Technology industries
- 110% attainment against sales target in year 1
- Key client wins included Sony, TalkTalk and American Express
Principal Sales Engineer
salesforce.com
London
01.2008 - 01.2012
- Company Overview: Salesforce provides a cloud platform for customer and employee business automation
- Over 4 years in Sales Engineering with Salesforce I benefited from a number of promotions leading up to having a strategic focus on a single tier 1 UK bank
- Working with financial services customers across tier 1 and tier 2 banking, capital markets and asset management - key client wins include JP Morgan, Schroders, ICAP and Barclays
- Conducted technical discovery, presented compelling demos, and ran POCs, Pilots and Trials
- Presented and demo's Salesforce solutions at large scale events such as Salesforce World Tour London
Presales Consultant
Singularity (now Kofax)
London
01.2007 - 01.2008
- Company Overview: Singularity provide Business Process Management software
- Financial Service focus selling to banking and capital markets
- Conducted technical and business discovery, presented compelling demos, and ran POCs, Pilots and Trials
Presales consultant
Dun & Bradstreet
01.2004 - 01.2007
- Company Overview: www.dnb.com
- Www.dnb.com
Java developer
Kelkoo UK (now part of Yahoo)
01.2003 - 01.2004
- Company Overview: www.kelkoo.com
- Www.kelkoo.com
Web developer and IT manager
Hospitality Line
01.2002 - 01.2003
- Company Overview: www.hospitalityline.co.uk
- Www.hospitalityline.co.uk
Sales development
Coca Cola Enterprises
01.1999 - 01.2001
- Company Overview: www.cokecce.co.uk
- Www.cokecce.co.uk
Statistics analyst
Department of Health
01.1998 - 01.1999
- Company Overview: www.gov.uk
- Www.gov.uk
Education
Master of Science - Computer Science
Birkbeck, University of London
London 09.2001 - 06.2002
Bachelor of Science - Mathematics
University of Westminster
London 06.1994 - 09.1998
Skills
- Enterprise sales
- MEDDICC
- Quota attainment
- Client acquisition
- Revenue growth
- Market expansion
- Pipeline generation
- Alliances and channel sales
- Leadership
- GTM strategy
Affiliations
- I’ve been actively involved in martial arts for many years and still enjoy learning new techniques and styles. I’m an avid cook and enjoy experimenting with recipes from around the world.
References
References available upon request.
Timeline
VP of Sales, EMEA
StorMagic
01.2025 - Current
VP of Global Sales, Alliances and Pre-sales
Provar
02.2024 - 08.2025
Senior Director of Alliances, EMEA
OwnBackup
11.2019 - 12.2023
Enterprise Account Executive
OwnBackup
04.2018 - 11.2019
Senior Sales Executive
makepositive
06.2013 - 03.2018
Account Executive (Platform)
salesforce.com
01.2012 - 01.2013
Principal Sales Engineer
salesforce.com
01.2008 - 01.2012
Presales Consultant
Singularity (now Kofax)
01.2007 - 01.2008
Presales consultant
Dun & Bradstreet
01.2004 - 01.2007
Java developer
Kelkoo UK (now part of Yahoo)
01.2003 - 01.2004
Web developer and IT manager
Hospitality Line
01.2002 - 01.2003
Master of Science - Computer Science
Birkbeck, University of London
09.2001 - 06.2002
Sales development
Coca Cola Enterprises
01.1999 - 01.2001
Statistics analyst
Department of Health
01.1998 - 01.1999
Bachelor of Science - Mathematics
University of Westminster
06.1994 - 09.1998
Similar Profiles
Nolan SouderNolan Souder
Channel Sales Executive (SaaS) at StorMagicChannel Sales Executive (SaaS) at StorMagic
MEHMET KOCAKERIMMEHMET KOCAKERIM
Founder and Managing Member at Nehir Residences LLCFounder and Managing Member at Nehir Residences LLC
SUVARKA PIRATHEEPANSUVARKA PIRATHEEPAN
Application support engineer and Developer at THAYAKAM LIMITED - (Remote)Application support engineer and Developer at THAYAKAM LIMITED - (Remote)
Amy NgoAmy Ngo
Cashflow & Banking Analyst at All Saints Retail LimitedCashflow & Banking Analyst at All Saints Retail Limited
Nada BauerNada Bauer
SEND Teaching Assistant at Oaklands Primary SchoolSEND Teaching Assistant at Oaklands Primary School