Devanila Karunanithi
London
Summary
Salesforce Administrator with 3+ years of experience in configuration, automation, and user support. Proven ability to manage user access, build workflows, maintain data quality, and provide technical training. Strong documentation and problem-solving skills with experience supporting cross-functional teams. Proficient in automating support processes using Web-to-Case, case queues, and workflow automation. Experienced in Salesforce CPQ for managing subscription billing and complex pricing configurations. Skilled in data management and building custom reports to drive business performance improvements. Quick learner with positive attitude seeking Salesforce Administrator role.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Salesforce CPQ administrator
NovaDot
Leicester, United Kingdom
11.2024 - 12.2025
- Configured and customized Salesforce for 70+ users, including user management, roles, profiles, permission sets, custom objects, and page layouts, ensuring strong data security.
- Monitored system performance and resolved issues proactively to maintain optimal platform functionality.
- Built and maintained automation using Flows, validation rules, assignment rules, and email templates to streamline business processes.
- Performed data maintenance (imports/exports, deduplication, and quality checks) using Data Loader/Data Import Wizard, improving data accuracy by 40%.
- Configured case management including Web-to-Case, Email-to-Case, and auto-response rules for efficient ticket routing.
- Created custom reports and dashboards for Sales, Marketing, and Service teams to support data-driven decisions.
- Provided daily end-user support and training with a 95% same-day resolution rate; delivered documentation and video tutorials.
- Maintained knowledge base documentation, system workflows, picklists, and configuration guides ensuring consistency across Salesforce.
- Collaborated with Developers, Scrum Master, BA, and Testers in an Agile environment to test and implement new features.
- Stayed updated on Salesforce releases and recommended enhancements to stakeholders and IT leadership.
- Documented business requirements and workflows, supporting IT Infrastructure and project office teams.
- Configured CPQ Products, Price Books, Discount Schedules, Bundles, and Product Rules to support accurate quoting workflows.
- Designed approval processes, custom fields, and layout updates to enhance user experience and reduce approval time.
- Collaborated with cross-functional teams to implement CPQ enhancements and delivered user training for smooth adoption.
Salesforce administrator
MIMS Digital Services
Chennai, India
09.2020 - 09.2022
- Managed and customized Users, Roles, Profiles, Contacts, Public Groups, Record Types, Sharing Rules, Validation Rules, Permission Sets, Page Layouts, and Custom Objects.
- Developed detailed reports and dashboards, managing overall processes and extracting data to prepare daily and weekly reports for Senior Management team.
- Proficient in using MS Word and MS Excel (Look ups, Pivot Tables, Macros) and process flowcharting tools.
- Built reports for Marketing (Email Campaign Reports, Funnel Reports), Sales (Sales Hygiene Report, Critical Path Report), and Operations.
- Generated ad hoc reports for Sales, Marketing, Pricing, Business Planning, and Product Management using various systems and applications.
- Handled administrative tasks such as unlocking user accounts and resetting passwords.
- Managed administrative requests for assignment rules, flows, emails, queues, reports, and object layouts.
- Implemented Lead and Case Management through Web-to-Case and Email-to-Case, setting up auto-response rules upon submission.
- Maintained Service and Community Cloud integrations, reporting, and dashboard suites.
- Implemented escalation rules for automatic case generation to call centre representatives, enabling quick issue resolution and email alerts.
- Maintained Email-to-Case system with auto-notifications sent to users when cases were created for their respective departments.
- Set up Chatter for faster internal communication while maintaining secure document sharing.
- Implemented case management automation (on Case Object) to track and resolve customer issues, including Web-to-Case and manual case entries.
Education
Bachelor of Arts and Bachelor of Legislative Law - Law
Tamil Nadu DR. Ambedkar Law University
India 07.2015 - 06.2020
Skills
- Completed Trail mix by Salesforce Trailhead
- Configuring pricing and quote
- Salesforce customization and configuration
- Proficient in CRM workflows
- Data analysis and reporting in Salesforce
- Knowledge in modern user interface and its
Components, including Lightning Web
Components - In process of obtaining CPQ Specialist Certification
Certification
- Salesforce Administrator ADM 201
TECHNICAL SKILLS
Salesforce: User Management • Flows • Reports & Dashboards • Validation Rules • Data Loader • Service Cloud • Email-to-Case • Web-to-Case • CPQ • SOQL • SOSL
Tools & Technologies: MS Excel (VLOOKUPs, Pivot Tables) • MS Office 365 • MS Access • Windows • Data Import Wizard • JIRA • Tableau • SQL • Agile Methodology
Soft Skills: Problem-Solving • Communication • Learning Agility • Documentation • Fast-Paced Environment • Self-Management • Training & Support
Timeline
Salesforce CPQ administrator
NovaDot
11.2024 - 12.2025
Salesforce administrator
MIMS Digital Services
09.2020 - 09.2022
Bachelor of Arts and Bachelor of Legislative Law - Law
Tamil Nadu DR. Ambedkar Law University
07.2015 - 06.2020