Summary
Overview
Work history
Education
Skills
Certification
Affiliations
Timeline
Generic

Devangi (Myraa) Raithatha

London

Summary

Dynamic and results-driven professional with a strong foundation in fashion and beauty marketing, buying, and editorial content creation. Leveraging expertise in market analysis, trend forecasting, and consumer engagement to drive brand visibility and sales growth. Skilled in developing innovative campaigns, managing influencer partnerships, and executing data-driven strategies across digital and print platforms. Proficient in industry-standard tools, including Microsoft Excel, Adobe Photoshop, Illustrator, and CapCut, with a proven ability to balance creativity and analytical thinking. Adept at managing complex projects, optimizing workflows, and collaborating with diverse teams to deliver impactful outcomes. Passionate about curating compelling brand narratives and contributing to the evolution of leading fashion and beauty brands in competitive markets.

Overview

2
2
years of professional experience
1
1
Certification

Work history

Creative Marketing Intern

With Nothing Underneath
London, Borough of Wandsworth
08.2024 - Current
  • Created and managed content for social media platforms, including Instagram and TikTok, ensuring alignment with the brand's tone and aesthetic.
  • Assisted in launching the ShopMy platform, contributing to setup, content creation, and influencer integration.
  • Coordinated influencer marketing campaigns, including outreach, performance tracking, and building partnerships to enhance brand visibility.
  • Tracked online coverage and campaign performance through platforms like LTK, Substack, TikTok, and YouTube to assess reach and engagement.
  • Handled administrative tasks such as managing Excel sheets to track influencer partnerships, product loans, and social media schedules, press gifting.
  • Conducted market research and competitor analysis to inform content strategies.


Beauty advisor

Beauty Outlet
London, Borough of Brent
09.2023 - 12.2024
  • Collaborated with other team members for optimised customer service delivery.
  • Identified discrepancies in stocks through regular inventory management.
  • Advised clients on particular products and treatments based on customer preferences, skin and hair types and current offers.
  • Inspected products for damages and expiry dates before processing refunds.
  • Maintain proper store displays, adhering to guidelines set by senior management for Point of Sale (POS) and markdown placements.

Team member

Nike
London, Borough of Brent
02.2023 - 07.2023
  • Successfully completed structured onboarding program, including department-specific, product, and systems training, to ensure seamless integration and proficiency.
  • Participated in skill development programs focused on sales, customer service, and product knowledge.
  • Enhanced customer experience, leading to 30% increase in sales by connecting online and in-store purchases.
  • Managed store operations, including cash register, inventory, and visual displays.
  • Provided personalized product recommendations and introduced new products to customers.


Sales assistant

Tommy Hilfiger
London, Borough of Brent
11.2022 - 01.2023
  • Maintained optimal stock levels and ensured visually appealing store environment, aligned with brand standards.
  • Promoted sales through in-depth knowledge of promotions and events, contributing to a 10% increase in sales.
  • Managed time effectively during peak periods (Christmas, Boxing Day), ensuring smooth store operations.
  • Drove customer engagement by encouraging newsletter sign-ups with 10% discount incentive, boosting loyalty.

Education

BA Fashion Business Management - Bachelor of Arts

University of Westminster
London
09/2022 -

Skills

  • Hard Skills - market & trend analysis, inventory management, content creation & editing, digital marketing & social media management, data analysis & reporting, product sourcing & buying, visual merchandising, project management, Microsoft Excel, Adobe Photoshop, Indesign, CapCut
  • Soft Skills - creativity & innovation, communication & collaboration, attention to detail, time management & organization, customer Focus & relationship building, adaptability & problem-solving, negotiation skills, teamwork & leadership
  • Languages - English, Hindi, Gujarati, French (novice)

Certification

  • Inside LVMH
  • Edited Retail Certified


Affiliations

  • Interested in - trend forecasting, sustainability in Fashion & Beauty, visual storytelling, content creation, digital marketing, social media strategies, influencer marketing, influencer marketing, product buying, luxury fashion & beauty, editorial writing

Timeline

Creative Marketing Intern

With Nothing Underneath
08.2024 - Current

Beauty advisor

Beauty Outlet
09.2023 - 12.2024

Team member

Nike
02.2023 - 07.2023

Sales assistant

Tommy Hilfiger
11.2022 - 01.2023

BA Fashion Business Management - Bachelor of Arts

University of Westminster
09/2022 -

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Devangi (Myraa) Raithatha