Derick Egblewogbe
Stoke on Trent,Staff
Summary
Strategic, hands-on marketing manager with 7 years of B2C experience delivering multi-channel campaigns that drive acquisition, engagement and measurable growth. Expert in multimedia content creation (photography, videography, Adobe Creative Suite), paid media (Meta & Google Ads), and website management with practical SEO knowledge. Led the launch of Nolla Health website and app achieving 10,000 sign-ups in 5 months built and segmented a 20,000+ CRM and implemented automated nurture journeys using HubSpot. Data-fluent with GA4 and Excel dashboards to measure performance and optimise ROI. Proven at training and line-managing creatives and volunteers to deliver consistent brand experiences and local activation campaigns that increase footfall and community engagement.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work history
Marketing Manager
Nolla Ltd
London, Southwark
06.2023 - 09.2025
- Developed and executed comprehensive digital marketing strategies, launching website and app, resulting in 10,000 user sign-ups within the first 5 months.
- Built and managed a segmented email database of over 20,000 contacts, significantly increasing targeted campaign effectiveness.
- Conducted in-depth market research to inform product positioning, aligning social media strategy with broader marketing objectives.
- Mentored junior marketing staff to enhance their skills and ensure adherence to best practices.
- Coordinated with external agencies to deliver high-quality marketing collateral within established timelines.
Senior Marketing Executive
Computer Xplorers
04.2020 - 03.2023
- Led planning and implementation of digital marketing campaigns, achieving recruitment of six new franchisees within 18 months.
- Managed and enhanced digital presence across websites and social media channels, driving brand consistency and growth, through SEO changes traffic insights from Google Analytics.
- Executed targeted Meta advertising campaigns, effectively monitoring and reporting on campaign performance.
Marketing executive
Computer Xplorers
02.2019 - 03.2020
- Created engaging visual and written content for social media, email, and web platforms.
- Conducted market and client research to support strategic marketing initiatives.
- Coordinated effectively with external agencies and maintained brand integrity across multiple channels.
- Supported development of annual marketing plans, aligning with business objectives.
Communications officer
University of the Arts London Student Union
Holborn, Camden
02.2017 - 11.2018
- Created content across diverse platforms, including email and social media posts.
- Executed comprehensive social media strategy to enhance visibility and engagement.
- Served as primary contact for media inquiries, fostering positive relationships with students and student societies.
- Maintained adherence to brand guidelines, safeguarding student union's public image.
- Promoted student union events by designing promotional materials and coordinating efforts with organisers.
- Oversaw management of student union website, ensuring up-to-date and accessible information.
Freelance Brand Creative Consulting
Various Clients
04.2020 - Current
- Delivered high-quality brand strategies, digital and print assets for diverse clients including Sony Music, Staffordshire University, Teyar.ae, and Shiftspan
- Adhered strictly to brand guidelines, effectively managing project timelines and client expectations.
- Led creative brainstorming sessions to generate unique concepts.
- Implemented design strategies to boost company's market presence.
- Collaborated with marketing team for successful product launch.
- Enhanced website usability with intuitive interface design.
- Designed innovative product packaging, improved brand visibility.
Design intern
GSTAR RAW
London
03.2016 - 12.2016
- Created in-store and social media assets to support visual merchandising and promotional activities.
- Maintained consistency in branding across multiple platforms, creating a unified identity.
- Created engaging visuals for social media campaigns, boosting online engagement.
Education
BA - Brand Strategy and Direction
University of East London
London 09.2017 - 07.2018
Hnd Degree - Graphic Design
University of Arts London
London 09.2015 - 07.2017
Skills
- Digital Marketing Strategy
- Copywriting
- Graphic Design (Adobe Photoshop, Illustrator, InDesign)
- Video Production & Editing (Adobe Premiere Pro, Lightroom)
- Social Media Management
- Photography & Videography
- Digital advertising strategies
- Budget management proficiency
- Email marketing automation
- PPC campaign handling
- Public Speaking & Communication
- Project Management & Stakeholder Engagement
Accomplishments
- Blank Space Residency Winner, BARTS, 2022. Designed billboard and produced documentary content responding to a targeted brief, about social injustices in the Staffordshire area
- BBC Radio Stoke Young Black and Influential Awards 2021. Recognised for my pro bono work to help SMEs in the Staffordshire area improve digital their presence.
Affiliations
- Football
- Formula 1
- Vibe Coding
- Music
Timeline
Marketing Manager
Nolla Ltd
06.2023 - 09.2025
Senior Marketing Executive
Computer Xplorers
04.2020 - 03.2023
Freelance Brand Creative Consulting
Various Clients
04.2020 - Current
Marketing executive
Computer Xplorers
02.2019 - 03.2020
BA - Brand Strategy and Direction
University of East London
09.2017 - 07.2018
Communications officer
University of the Arts London Student Union
02.2017 - 11.2018
Design intern
GSTAR RAW
03.2016 - 12.2016
Hnd Degree - Graphic Design
University of Arts London
09.2015 - 07.2017