Talented individual with strong communication and collaboration skills seeks role in product management and product marketing. Confident in planning and leading projects to achieve cost, quality and timeframe targets. Technically-minded to support product design and development improvements.
Overview
6
6
years of professional experience
Work History
Product Manager
AIA
Yangon, Myanmar
04.2020 - 01.2023
Led the planning, scoping, and prioritization of products, achieving targeted goals
Successfully launched 7 products, including Saving, Universal Life, Accident and Health, Group insurance products
Met the target of 100% in 2021 and exceeded the target by 200% in 2022 (due to the launch of Universal Life Insurance)
Collaborated closely with the Chief Financial Officer to shape product direction and strategy
Worked with cross-functional teams to execute product roadmap and data-driven decision-making
Developed trust-based relationships with sales teams and supported product enhancements based on customer feedback.
Monitored market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales.
Championed customer experience throughout product development process.
Collaborated with cross-functional teams to develop feasible solutions for product evolution.
Prioritised product backlog to achieve goals and targets.
Analysed market trends using customer data, research, market reports and regulations.
Product Development Deputy Manager
MPT - KSGM
Yangon
04.2018 - 03.2020
Prepared short and long-term product development strategies, sales forecasts, and reporting for projects.
Analyzed proposed product requirements, developed return-on-investment analyses, and established project schedules.
Led strategy planning and market analysis for MPT4U which is core application for the customer with 2.5 Million MAU, achieving outstanding results with projects like the Hti Pauk Campaign and delivered at least 3 successful projects including implementing the payment platform through the core application.
Conducted market research, assessed competition, and delivered solutions for product improvement.
Worked with external vendors and proposed new mobile service functions.
Created Product Requirement Documents, tested new products, and aligned technical systems with business activities.
Recruited and trained driven, dedicated team members, reducing staff turnover.
Increased revenue by upselling and recommending products.
Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
Product Marketing Manager
Myanmar Marketing Research and Development (MMRD.)
Yangon, Myanmar
11.2016 - 03.2018
Conducted market research to identify customer needs and desires for industry directories, both online and offline.
Assessed market competition and developed product sales strategies in collaboration with the sales department.
Prepared short and long-term product sales forecasts and reports, addressing inquiries and requests.
Determined product pricing based on market research and production costs
Managed 3 digital directories products and successful launch of the 'Myanmar Logistics Guide,' raising brand awareness and meeting KPIs within 2 months.
Boosted click-through rates with targeted email marketing campaigns.
Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
Grew annual revenue by 30% with targeted sales and marketing strategy.
Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
Reduced expenditures by streamlining workflows with marketing automation tools by implementing Saleforce Platform.
Developed marketing plans to support department strategies.
Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings.
Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
Education
MSc. Digital Business Management -
University of Portsmouth
Portsmouth
01/2023 - 02/2024
B.A (Honours) Business Management - undefined
University of Bedfordshire
01.2014 - 1 2016
B.A, (Honours) English - undefined
East Yangon University
01.2012 - 1 2014
Advanced Diploma in Business Management (ABE, UK) - undefined
PS Business School
01.2012 - 1 2014
Diploma in Information Technology (D.I.T) - undefined