Deniz Okten

As Lead Consultant for an education funding data visualization project at DfE I oversaw the end-to-end development of the service as central point of contact for research, design, and product strategy, collaborating closely with stakeholders to ensure the service met user needs and strategic goals.

• Conducted stakeholder workshops to define objectives, validate assumptions, and develop a product roadmap introducing four integrated solutions.
• Led extensive user research, including workshops, interviews, and a survey with over 1,000 response -largest user data collected by DfE’s Data Science team to date.
• Designed and iterated low-fidelity wireframes through four stages, finalizing a Minimum Viable Product (MVP) tailored to user needs.
• Defined product requirements, developed a comprehensive Power BI analytics dashboard, and collaborated with Content Design to deliver a user guidance document.
• Drove continuous improvement by enhancing MVP and delivery of features on product roadmap.

Managing day to day delivery as lead consultant for two clients Avast and SSE Airtricity.

Product strategy discovery project for Avast in the cyber security space.

• Understand the user needs of secure browsers through exploratory interviews.
• Prioritize the user needs and findings with a quantitative survey.
• Series of workshops to create a 3 year product roadmap and strategy.
  

Contract service digital transformation project for SSE Airtricity.

• SSE's customer service phone line had a very low customer satisfaction score with customers waiting hold on average an hour and being connected to the wrong departments.
• Developed a tagging plan and analytics to quantify current performance.
• Created a functioning phone line on Amazon Connect for prototype testing.
• Iterated and developed the new solution, calls going to wrong departments dropped by 47%.
• Client was in the process of acquiring a new Contract Service provider, helped them with identifying existing problem areas.
  

Designing the contract renewal and payments journey for SSE Airtricity in the energy sector.

• Wireframing and prototype testing the contract renewal journey.
• Tagging and analytics plan of the new journey for continuous improvement.

• Working on numerous government projects under the Data Science team as a user researcher, scoping and delivering research activities from Discovery to Public Beta

Sole in house UX consultant in the agency working as lead across various clients including FatFace, Hobbycraft, Citroen, Peugeot.

• Led stakeholder workshops to identify client objectives and the best UX measurement activities to deploy.
• Benchmarked performance for our clients and their competitors across all online and mobile channels through UX and Content audits.
• Designed and conducted user research studies, including user testing, usability inspections (heuristic evaluations), and user surveys and interviews.
• Effectively communicated research insights through audit reports and client presentations.
• Grew the relationship between UX and Product teams to ensure they have the relevant frameworks and materials to commence and utilize in a design project.

Digital transformation project of a healthcare company in the US:

• Reviewing 400,000 pages of existing digital landscape and recreating their Information Architecture.
• Creating in-depth personas for their women's health user following a survey.
• Creating a tagging plan to identify and update the predefined personas through live analytics.

• Designed and conducted user research studies such as user testing, surveys and interviews

• Defined and perfected this SaSS's product scope through prototype testing, creating user personas, and data analysis