Delia Keating
Ullapool,Ross-shire
Summary
Responsible social media content creator, passionate about delivering outstanding quality and service. Offering over 9 years of experience in the hospitality industry as well as within the group, a history of recognition for performance.
Results-driven with an extensive background in creating detailed and effective social strategies. Producing innovative content and increasing audience engagement. Experience in creating blogs, videos, images and content for Social media.
Platforms include Facebook, Instagram, LinkedIn, Google posts, WhatsApp, Reels, Social Stories and currently researching an online course for TikTok and youtube.
Overview
9
9
years of professional experience
Work History
Recruitment Consultant
JandR Group
Ullapool, Highland Council
02.2023 - Current
- Advertised and managed position listings, organising interviews with suitable candidates.
- Sourced candidates through social media platforms, validating suitability for available positions.
- Consulted with clients on job specifications to understand hiring goals and recommend most suitable candidates.
- Reduced average recruiting time through efficient streamlining of processes and identifying opportunities for continuous growth.
Marketing Manager
The Seaforth
Ullapool, Highland Council
04.2017 - Current
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Managed new product and content releases, from planning to implementation and post campaign reviews.
- Collaborated with marketing and communications teams on standardisation, design and production of marketing materials.
- Produced blogs and social media content for varied and targeted audiences.
- Created and submitted press releases media outlets ahead of product launches, securing widespread coverage.
- Proofed marketing collateral to verify error-free before distribution.
- Worked with digital marketing team to develop holistic offline and online campaigns designed for growth.
- Successfully increased social media impressions, followers, engagement and reach by developing innovative content.
- Stayed updated on social media trends through daily research, reviewing forums, listing to podcasts and networking.
- Designed an array of high-quality, on-brand graphics using Canva and Adobe Photoshop.
- Produced high-quality social content, ensuring alignment with brand voice and messaging.
- Researched current social media trends and audience preferences for maximum post performance.
General Manager
The Seaforth
Ullapool, Highland Council
12.2019 - 02.2023
- Established customer-centric focus to build customer loyalty and retention.
- Greeted customers and responded to customer enquiries.
- Maximised revenue by identifying key long-term growth initiatives.
- Grew business by creatively driving sales and maintaining cost controls.
- Implemented effective customer service procedures to encourage positive feedback.
- Empowered staff members to contribute to continuous improvement, quality and growth of company.
- Developed systems and procedures to optimise efficiency and quality.
- Achieved productivity improvements while enhancing quality control operations to reduce overhead.
Education
Certificate of Higher Education - Marketing
2022
- Coursework in Social Media Marketing, Digital Marketing and Recruitment Marketing.
Skills
- Event planning and execution
- Vendor relations
- Business development
- Customer Relationship Management (CRM)
- Market strategy development
- Product launch
- Innovative and creative
- Team-orientated mentality
- Excellent written and verbal communicator
- Deadline-driven
- Presentations
- Customer service orientated
- Media relations
- Organic growth marketing
- Content creation
- Brand development
- Canva
- Social media expertise
- Online marketing
- Marketing and communications
- Marketing strategy
- Brand building
- Digital marketing strategy
- Campaign development
- Marketing plan development
- Social media marketing
- Self-directed
- Digital marketing
- Strategic thinker
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Recruitment Consultant - JandR Group
02.2023 - Current
General Manager - The Seaforth
12.2019 - 02.2023
Marketing Manager - The Seaforth
04.2017 - Current
Online courses - Certificate of Higher Education, Marketing