Delaney Roach

• ·Plan, create, and manage PPC campaigns across Google Ads and Microsoft Ads.
• Identify and analyse high-performing keywords to optimise campaigns and align with business objectives.
• Create compelling ad copy and design effective landing pages to enhance user engagement and conversion rates.
• Track key metrics such as CTR, CPC, CPA, and conversion rates to assess campaign effectiveness and make data-driven adjustments
• Allocate and manage budgets across campaigns to ensure efficient spending and maximum ROI.
• Conduct A/B tests on ad creatives, bidding strategies, and landing pages to continually improve campaign outcomes.
• Regularly assess competitor PPC strategies to identify trends, opportunities, and areas for improvement.
• Provide regular performance reports and insights to the senior PPC team, highlighting key trends and actionable recommendations.
• Work closely with the broader marketing team to ensure PPC efforts align with overall marketing strategies and goals.
• Keep up with the latest PPC trends, tools, and best practices to maintain a competitive edge in the market.
• Supporting the day-to-day activation of your accounts across Google & Bing to ensure business KPIs are met.
• Campaign Management: Oversee daily campaign operations, including keyword research, bid management, ad copy creation, and performance optimization.
• Strategy Development: Support the creation of PPC strategies that align with business goals, driving relevant and measurable returns on investment.
• Growth Opportunities: Identify and act on opportunities for campaign expansion, exploring new targeting options, ad formats, and audience segments.
• Performance Analysis: Provide insights into campaign performance, conduct tests to measure effectiveness, and make data-driven recommendations for improvement.
• Detail Orientation: Demonstrate meticulous attention to detail and a results-oriented approach, managing multiple tasks effectively in a dynamic environment.
• Working alongside the PPC Manager to deliver on-budget and on-target campaigns that drive business growth and profitability.
• Performing account optimisations including implementing bid changes, analysing SQRs, building out new keywords, co-ordinating landing page tests, and ad copy testing, all to improve campaign performance.
• Supporting the PPC Lead and PPC Manager in with data analysis/reporting tasks and drawing valuable insights from data to inform future decision making within the team.
• Creating engaging ad copy that resonates with each of our unique audiences, to ensure our customers have the best experience when shopping with our brands.
• Monitoring key industry trends and updates, ensuring you remain an expert in your field.
• Proposing and implementing A/B and multi-variate test cases to improve performance.
• Working alongside Google, measuring our market share and improving our reach in a competitive marketplace.
• Experience: 2+ years of experience in managing Google Ads PPC campaigns.
• Certifications: Google Ads certification is required.
• Technical Skills: Proficiency in Google Ads, Google Analytics, and Excel.
• Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Communication: Excellent written and verbal communication skills, with the ability to explain complex concepts to clients.
• Time Management: Strong organizational skills with the ability to manage multiple campaigns and meet deadlines.
• Attention to Detail: Meticulous attention to detail in campaign management and reporting.
• Team Player: Ability to work collaboratively with a remote team while also being a self-starter.

full switch to automation

ran 2 accounts one uk and ie

affiliate work

• A progression of previous role with more responsibility and varied duties, with a deeper customer focus requiring added attention, care and commercial awareness
• Having the most up to date product knowledge of heating, lighting and bathroom products with a specialised focus on the highly invested in, new ranges and their unique sales processes.
• Evaluating all pre and post sales touch-points and expenses to make a commercially aware, fair resolution for my customers that have been in adverse situations.
• Remaining highly organised and calm when managing a growing, unchartered workload and putting in extra hours to ensure all tasks are completed.
• Managing all orders of the products I manage from purchase to aftercare, across all uk & EU territories by working with the International team.
• Developing my interpersonal skills across all methods of communication, with my new role challenging me to be able to communicate effectively and concisely in situations that require de-escalation.

• Answering live contacts in form of calls, emails, web chats and marketplaces queries.
• Guiding customers when placing orders to ensure that everything has been considered, ensuring product satisfaction and reducing need for getting in contact once delivery has been made.
• Encouraging customers to leave feedback when satisfied with service experience.
• Keeping detailed and accurate records of all customer interactions to ensure customers and employees are as well informed as can be.
• Attended training in order to provide customers with educated product advice and troubleshooting.
• Remaining pro-active in providing comments, feedback and suggestions to Management to help improvements of sites.
• Taking the opportunity to up-sell wherever possible by staying constantly updated on complimentary, additional and alternative products.
• Being pro-active in customer contact when necessary to keep them informed on the status on their orders, any changes to it and for final feedback.
• Being timely and organised when working with other departments to ensure the sales process goes smoothly.
• Staying up to date with product launches and retaining any knowledge gained for personal development as well as sales and customer service best practise.
• Delivered exceptional customer service, addressing customer queries and handling customer complaints.
• Provided customers with price information and handled financial transactions.

• Produced weekly and monthly reports in marketing and sales to present to Executives.
• Ensured CRM was up to date and that all sales leads were being chased.
• Doing discovery calls and pre-product demo questionnaires.
• Encouraged project plans to be analysed for sales opportunities.
• Use of live chat software to answer website queries.
• Using Google Analytics to influence website changes and tracking their success.
• Managed completion of Tender and RFP documents.