DEIRDRE NAUGHTON EGAN
Summary
Articulate, assertive, decisive, proactive & highly motivated individual Strategic & commercial mindset, with 16+ years' experience in MedTech & 11 years in IT, Telecoms & ICT industries Effective communicator with strong experience in Pricing Operations, Project, Program & Integration Management Skilled in handling complex business matters proactively, process & detail oriented; systematic in implementation & focused on delivering value & quality results to stakeholders Ability to multi-task in a time sensitive and results focused work environment and remain calm under pressure Solution orientated & results driven individual; demonstrating the flexibility to collaborate cross-functionally and internationally with a strong & positive track record
Overview
1
1
Certification
27
27
years of professional experience
Work History
Pricing Strategy Snr Manager EUR-ASIA
Medtronic
Dublin
06.2021 - 12.2026
- Role Summary: Pricing Strategy Lead for EP Therapies, Cardiac Ablation, Cardiac Rhythm & Pelvic Health OUS; covering Western Europe predominantly with oversight EUR-ASIA, defining regional pricing strategy to enable a broad range of product launches, drive to commercial goals with disciplined execution
- Shape Regional Pricing Strategy: to support range of product and portfolio launches
- Guides & Shapes local pricing execution: Price setting, Country Alignment, defining launch expectations & KPIs, monitoring price performance. Creating & delivering central framework & contractual infrastructure to enable execution vs launch contracting pathways
- Governance: provide strong regional governance review of all major deals & deals exceeding WE limits to maximize revenue & protect margins
- Quarterly & long term ASP Forecasting: ASP forecasting performed quarterly & on strat plan annually to anticipate price trends and yield of contribution incl new product launches
- Specialist Expertise: optimization, reform & expansion of commercial Bundling process to deliver streamlined contracting capabilities for capital launches incl services
Pricing PMO Lead EMEA
Medtronic
Dublin
06.2016 - 12.2021
- Role Summary: Program & Project Lead for a wide variety of Regional strategic & operational projects for delivery throughout the EMEA region; including integrations & divestitures, transformation programs, functional project execution, Process optimisation & operational excellence programs, ERP & Pricing specific system developments, implementation of new Business Model structural initiatives & resource planning for all regional projects.
- Program Management: Driving & directing all aspects of the project lifecycle process from defining the initial business case, conducting primary and secondary investigations and measurements, data analysis & consolidating of findings, formulating & presentation of recommendations; implementation planning for solutions & improvements; implementation co-ordination, Control & Monitoring techniques & mechanisms, developing training materials & supporting collateral, cross functional engagement & relationship management
- Identification of the core system & business operational requirements essential for successful integrations & divestitures & strategic initiatives, including system/data assessments, complete costs assessments, resource planning, detailed activity & implementation planning – aligned with parallel activities, dashboards and regular communications of progress & timelines for key deliverables.
- Developing core work structures & coaching Project Managers & Analysts to lead regional initiatives
- Current & Past Projects: XS Pricing Strategy implementation EMEA (ongoing); OTC Initiative Lead – multiple initiatives, (tooling, master data, KPIs) 2019-present; Offer to Cash Transformation Program –Program Lead (May 2018 to Dec 2019), CGEN2 Covidien integration Lead; Harmony, Salto, Vega, Fortis, Bellco, Vendavo UOM, Vendavo Requirements development, Catalogue on Demand (Estore), Pricing KPI development, GDPR preparation, BI Database & ad-hoc smaller project initiatives.
European Pricing Transformation Manager & CGEN2 Pricing Integration Lead EMEA
Medtronic (Covidien Services Europe)
Loughlinstown
07.2014 - 06.2016
- RADIATE Pricing Workstream Lead (Feb 2014 to Jan 2015 (project lead from July 2014) responsible for transformation and alignment of pricing & contracting processes and activities for Western European markets (16) through project RAD1ATE, where I lead 11 pricing sub-workpaths focused on key operational & strategic pricing initiatives.
- Assessment & streamlining of pan-European pricing processes and procedures to deliver efficiencies in process execution and lead times, reductions in error rates and disputes, developed offline tools & ERP developments to support process enhancements, training development & implementation planning, tracking & monitoring & KPIs.
- Pricing Integration Lead EMEA (Jan 2015 to June 2016) - my role evolved to lead the integration of the pricing function from Covidien to Medtronic for 24 EMEA markets after the acquisition of Covidien
- Project Lead – responsible for end to end functional integration planning, milestone tracking, assignment of activities to core team members, system requirements & testing co-ordination, project risk analysis & mitigation plans, training design & planning, site & functional readiness assessments, progress communications, escalations & updates, cross functional meetings & updates, KPI development & extended resource & implementation planning
- Initial Gap analysis - Lead activity workshops with representatives from all markets & both legacy companies to obtain clear diagnostic of existing pricing structures, systems, processes, activities & roles & responsibilities
- System Requirements – identification of gaps, business input for operational design, testing, training development & implementation, in addition to transition planning from legacy systems & decommissioning.
- Data Conversion– key business lead for data mapping, system cleansing, tracking and monitoring of progress prior to final conversion for final integration data
- Process alignment - full review of processes for the function & activity ownership, securing alignment and agreed roles & responsibilities prior to go live
Customer Operations Team Lead for Ireland and Nordic countries (Nordics from Jun 2012)
Covidien Ireland Commercial Ltd
Loughlinstown
10.2010 - 07.2014
- Role Summary: to manage and co-ordinate the daily operational activities of the Customer Operations teams in Ireland and the Nordic markets, teams whose responsibilities included Price Maintenance & Offer Management, Tender & Contract management, Lease & Loan co-ordination, Rebates, Analytics & Statistical reporting & E-Commerce Catalogue Management.
- Key areas of responsibility: building & structuring the teams, creating and driving efficient processes, supporting change through restructuring programs, participation in high level strategic & operational projects, effectively managing key business concerns – internal & external, process optimisation, ERP development for effective operations, development of KPIs, implementing LEAN methodology within the operation, creating tools & mechanisms to support the team and the business, audit compliance, coaching and direction of the teams, standard operating procedures for all processes to drive consistency within complex processes, cross functional alignment and internal and external relationship building.
- Price Management & Offers: Offer Creation, Floor Price Setting & Controls, Approval verification & validation, price set-up in ERP and ongoing lifecycle maintenance of prices, including analytics, reporting & ongoing availability of price catalogues for commercial users and customers.
- Tender & Contract Management: identification of tender opportunities, co-ordination for tender compilation submission & delivery, central submission repository & win/loss analysis, developing & driving best practice processes for tender management to maximise opportunities to secure major contracts through tendering.
- Rebates: Complete end to end management of the rebate process including contractual agreements, monthly tracking mechanisms to monitor progress vs targets, calculation of monthly financial accruals, regular reporting, compilation of customer statements, rebate credit issue and predictive analysis in renewal negotiations.
Product & Pricing Consultant (EMEA, India & Canada)
PGI (Premiere Global Services)
Clonakilty
07.2008 - 09.2010
- Role Summary: to provide timely support to the EMEA Sales teams on day-to-day pricing, bid manager pricing solutions, contract support and RFP/Tender Management. Primary role in structuring all EMEA audio & web conferencing bids in addition to driving the tender/RFPs. Regular analysis of profit margins and price lists and management pricing floors to ensure continued profitability of the company core product offerings.
- Rate Change Form (Internal Pricing Matrix/Floors) – maintenance, upkeep & analytics for internal pricing matrix which included monitoring of cost changes, currency fluctuations and profit margins; proposing pricing adjustments & proposals to keep targets on track. Post VP approval of internal floor adjustments, implementation & dissemination of revised matrix across region.
- RFP/Tender Manager: co-ordinated & lead the delivery of all audio tender proposals for the region, kick-off meetings, allocation of tasks, timelines, bid structure in conjunction with Sales, competitor analysis & profitability analysis, final response review & submission & post submission win/loss tracking & analysis.
- Contract Management – full revision of all contract structures in conjunction with legal, devised and deployed new contract database system for easy retrieval & simple report extraction to review status of existing & past contracts
- Tools: created a simple analysis tools to support efficient creation of new bids for audio & data products.
- Training: Delivered regular training for new & existing product offerings, recapping on internal existing/new processes, special pricing campaigns, sales kick-offs, internal induction trainings & revenue drives
Senior Project Manager
Merrill Brink International (Merrill Corporation)
Ballybrit, Galway
11.2006 - 07.2008
- Role Summary: assigned to corporate Legal & Financial & Funds clients, managing high profile and complex client relationships, developing and maintaining relationships through provision of superior service. Providing industry, technical and tactical expertise in a client driven production environment; whilst also ensuring profitability and growth of the business through identification and implementation of strategic solutions.
- Determining project specifications and client instructions to include specific terminology and style preferences. Consulting with and advising clients on the workflow or job production process, negotiating timelines and processes for project deliverables.
- Co-ordinating and communicating with clients throughout the duration of the translation projects in a timely manner, providing production updates as required. Ensuring that time and budgets on each project are managed effectively and monitored closely according to the estimate, managing project margins and ensuring profitability throughout the job production process & compiling management reports
- Executed additional role of iTrac Super User (Oct 2007 – July 2008) which included training for new & existing users of the internal PM tracking system, continuous system enhancement input, testing & user guide creation.
Personal Finance Planner
Irish Life
Santry
04.2006 - 11.2006
- Responsible for handling existing Irish Life customers in addition to seeking new business from the SME sector within the greater Midlands region.
- Compilation of quotations and bespoke personal financial plans solutions to suit a broad range of services including Protection, Savings, Investments, Mortgages and Pensions across my territory of personal customers.
- Developed & generated new business with the SME sector of my territory, securing significant additional corporate business within the pensions and investments segments
New Business Sales Executive & Retail Manager
Compupac
Athlone, Co. Westmeath
09.2004 - 04.2006
- Business Development: responsible for the expansion of the customer base in the greater Midlands region. This involved meeting new corporate, SME and retail prospects daily, building relationships, collating feedback on purchasing habits, brands & competitors and structuring promotional collateral and bespoke bids to engage new clients and business in addition to engaging with suppliers to procure & negotiate products to structure sales bids
- Products portfolio: Storage (Servers), PCs, Laptops, Software, Peripherals, Consumables, Stationary, General Office Supplies, Network equipment, Printers, Audio-visual & Conferencing equipment.
- Retail Management: managed the renovation and the launch of new retail premises. Ongoing management of day-to-day running of store & promotions in conjunction with continued business development activities
Team Leader (Oct 2003 to Aug 2004) & Telesales Representative (Jun 2003 to Oct 2003)
ICT Eurotel
Athlone, Co. Westmeath
06.2003 - 08.2004
- Team Leader on Citibank, Barclaycard, Egg and Lloyds campaigns – outbound sales calls to existing customers, promoting balance transfers, cash advances, Payment Protection Insurance and credit card upgrades respectively.
- Responsible for the effective running of the calling floor, providing first line of support to TSRs, monitoring the flow of calls and adjusting the dialler to ensure maximum performance is obtained from calling records to meet clients' expectations in terms of sales per hour and conversion of contacts. Timely production of daily and hourly sales reports which included full KPI results & customer feedback reported to clients following the completion of the daily campaign calling window.
Data Portfolio Sales Manager (Oct 2000 – Jun 2002)
Eircum CBU
South King St
11.1999 - 06.2002
- Position Held: Personal Assistant to Corporate Managing Director (May – Oct 2000)
- Position Held: Account Executive, International Global Carrier Services (Nov 1999-May 2000)
- First point of contact for Sales and Bid Support for Corporate, Business, SME and Dealer Sales channels within eircum/Infonet Ireland for all data network bids.
- Bid Support Management: preparation of Network Solutions, Technical Documentation, Network design and Pricing proposals for National and International data network bids. Direct client liaison to establish network requirements & design, price negotiations and post-sales service levels. Responsible for maintenance and update of Intranet and Corporate Extranet. Internal Win/Loss Analysis completed for all major bids undertaken & compiled and generated customer testimonials and case studies for all major business won.
- Infonet Call Centre Services: first point of contact for bid compilation & pricing solutions for Global Call Centre & Voice opportunities.
Education
BA - Communication Studies
Dublin City University
Glasnevin01-1999
Leaving Certificate -
St Aloysius College
Athlone01-1996
Leaving Certificate -
St Joseph's College
Athlone01-1995
Certification
- CULTURE CIRCLES: 2021 team participant; focus on developing an initiative to transform culture (in progress)
- ELEVATE: Medtronic internal Director pathway training program, completed March 2018
- PRINCE2 Project Management: Foundation & Practitioner certified, awarded Feb 2017
- DMAIC: Problem Solving Training completed, Nov 2017
- Courses completed: advanced Presentation Skills; Situational Leadership II, Change Management programs, Management Academy (Covidien) & Basic Contract Law
Websites, Portfolios, Profiles
www.linkedin.com/in/deirdre-naughton-egan-97a4b5a
EDUCATION & ACCREDITATIONS
- Jun 02 – Jun 03
- 1 Year travelling and working in Australia, Asia & North America
Timeline
Pricing Strategy Snr Manager EUR-ASIA
Medtronic
06.2021 - 12.2026
Pricing PMO Lead EMEA
Medtronic
06.2016 - 12.2021
European Pricing Transformation Manager & CGEN2 Pricing Integration Lead EMEA
Medtronic (Covidien Services Europe)
07.2014 - 06.2016
Customer Operations Team Lead for Ireland and Nordic countries (Nordics from Jun 2012)
Covidien Ireland Commercial Ltd
10.2010 - 07.2014
Product & Pricing Consultant (EMEA, India & Canada)
PGI (Premiere Global Services)
07.2008 - 09.2010
Senior Project Manager
Merrill Brink International (Merrill Corporation)
11.2006 - 07.2008
Personal Finance Planner
Irish Life
04.2006 - 11.2006
New Business Sales Executive & Retail Manager
Compupac
09.2004 - 04.2006
Team Leader (Oct 2003 to Aug 2004) & Telesales Representative (Jun 2003 to Oct 2003)
ICT Eurotel
06.2003 - 08.2004
Data Portfolio Sales Manager (Oct 2000 – Jun 2002)
Eircum CBU
11.1999 - 06.2002
BA - Communication Studies
Dublin City University
Leaving Certificate -
St Aloysius College
Leaving Certificate -
St Joseph's College