DEEPIKA SASIDHARAN
Farnborough,Hampshire
Summary
Results-driven digital marketing and data analytics professional with expertise in consumer insights, client relationship management, and web development. Adept at leveraging data-driven strategies to optimize marketing performance, streamline processes, and drive business growth. Skilled in collaborating across teams to enhance operational efficiency and deliver measurable outcomes. Passionate about problem-solving and delivering client-focused solutions.
Overview
10
10
years of professional experience
Work History
Preparation Administrator
AQA
Guildford
02.2024 - 08.2024
- Coordinated and managed over 352 webinars, Microsoft Teams meetings, and 1-to-1 calls with clear scheduling, notetaking, and liaison across stakeholders
- Provided efficient administrative support, optimising associate training workflows and improving processes
- Handled CRM systems (Microsoft Dynamics 365) to resolve customer queries and ensure accurate documentation
- Managed data records and created tracking spreadsheets for performance insights and reporting
Digital Marketing Intern
eFOLDi
Redhill, UK
02.2023 - 05.2023
- Managed social media content and executed email campaigns, enhancing engagement rates by 20%
- Conducted SEO research and implemented keyword strategies, improving website page rankings by 14%
- Analyzed user behaviour using Google Analytics to derive actionable insights for marketing efforts
Senior Digital Marketing Analyst
Avantor
India
08.2017 - 01.2023
- Spearheaded digital marketing campaigns, achieving an 18% increase in website traffic through SEO and email marketing
- Designed email marketing campaigns with A/B testing, improving user engagement by 15%
- Led website redesign projects using OpenText CMS, ensuring alignment with brand guidelines and optimised UX
- Collaborated with cross-functional teams to deliver performance reports using Google Analytics and Looker Studio
PHP Developer
Technoduce Info Solutions
India
05.2016 - 08.2017
- Researched, tested, and implemented various client feature requests for internal content management systems and content delivery applications
- Collaborated with UX/UI teams for user-friendly website designs and API integrations (PayPal, PayU, Google API)
- Improved system functionalities and back-end performance using PHP frameworks (Yii2)
Software Engineer
Hiox Software's Pvt Ltd
India
09.2014 - 04.2016
- Created webmaster resources, tutorials, and SEO-optimised documentation for enhanced user engagement
- Resolved technical issues and delivered system improvements with a focus on efficiency
- Authored insightful blog posts, including script reviews and recommendations, engaging the audience and enhancing the company's online presence
- Demonstrated adaptability by quickly learning and applying new skills, increasing efficiency and productivity in daily tasks
Customer Service (Part-Time)
Tesco Express
Farnborough
10.2023 - 01.2025
- Delivered exemplary customer service, managed cash transactions, managing inquiries and resolving issues efficiently in fast-paced environments
- Supervised daily operations, handled escalations, and ensured smooth customer service delivery
Education
Master of Science - Digital Marketing And Channel Management
University of Surrey
UK 2023 - 2024
Bachelor of Science - Computer Science Engineering
Anna University
India 2010 - 2014
Skills
Digital Marketing Skills - (Adobe Marketo, Google Analytics, SEO, Social Media Management, Content Strategy, Content Creation, HubSpot, Adobe Photoshop, Canva, Inshot)
Web Development Skills - (PHP, JavaScript, jQuery, AJAX, HTML5, CSS3, MySQL)
CRM Platforms - (Microsoft Dynamics 365, Trello, Zoho, Microsoft Teams, OpenText CMS, WordPress, Adobe Workfront)
Data Analysis Tools - (Power BI, Excel, IBM SPSS)
Interpersonal Skills - (Attention to Detail, Problem-Solving, Stakeholder Management, Multitasking, Team-player)
Timeline
Preparation Administrator
AQA
02.2024 - 08.2024
Customer Service (Part-Time)
Tesco Express
10.2023 - 01.2025
Master of Science - Digital Marketing And Channel Management
University of Surrey
2023 - 2024
Digital Marketing Intern
eFOLDi
02.2023 - 05.2023
Senior Digital Marketing Analyst
Avantor
08.2017 - 01.2023
PHP Developer
Technoduce Info Solutions
05.2016 - 08.2017
Software Engineer
Hiox Software's Pvt Ltd
09.2014 - 04.2016
Bachelor of Science - Computer Science Engineering
Anna University
2010 - 2014
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