Deegan-lee Richards

-Conceptualized, created, and managed a successful bimonthly newsletter, with content relevant to the existing clientele and industry professionals.
-Led the development and execution of strategic B2B marketing plans, driving brand awareness, lead generation, and customer retention.
-Conceptualized and launched a highly successful win-win lottery campaign designed to drive customer traffic, enhance brand visibility, and increase sales.
-Designed and implemented marketing strategies to promote the lottery across multiple channels, including social media, email campaigns, and in-store signage, generating excitement and broadening the campaign's reach.

-Generated, coordinated, and maintained the marketing calendar, ensuring deadlines were met for content production, campaigns, and promotional events.
-Utilized SAGE to accurately process and track invoices, ensuring timely payment processing, and ensuring negotiated prices were adhered to.
-Created compelling and on-brand copy for a wide range of marketing materials, including website content, email campaigns, social media posts, product descriptions, and promotional materials, ensuring consistency and clarity across all platforms.
-Led the redesign of multiple websites, collaborating with cross-functional teams to ensure improved user experience (UX), modernized design, and enhanced functionality
-Conceptualized, planned, and executed unique in-house events, such as live music nights and Sake/food pairing experiences, to enhance customer engagement and drive foot traffic.
-Developed marketing strategies to promote events, including social media campaigns, mail merges, pages in the newsletter, and on-site promotions, resulting in increased reservations and customer attendance.
-Coordinated the setup and breakdown of event spaces, ensuring a welcoming and well-organized atmosphere for guests.

-Established a network of small local businesses to work together, with many reporting an increase in sales that other similar networks failed to provide
-Successfully pitched, organised, and ran a series of events that greatly contributed to weekly profits in two restaurant locations
-Revitalised an underutilized meeting and training space, successfully pitching it to clients for daily use
-Developed the bimonthly newsletter into a regular quarterly publication, with clients purchasing page spaces for business advertisements
-Represented the organisation in multiple events and provided them with reports and potential directions for the business
-Took a hands-on approach to working with staff on general tasks like location upkeep and equipment maintenance
-Coordinated and set up photoshoots in our venue and other locations, linking the photographer with additional clients and providing them with photos for continued business
-Applied copywriting and editing skills to update and revitalise the existing menu designs
-Extended copywriting and SEO skills to business partners to assist digital expansion

-Editing academic submissions, including individual papers and papers in a research series, to meet the expected standards laid out in the company guidelines.
-Publishing papers to the Arcadia website within the allocated bi-weekly or monthly time frame.
-Researching and fact-checking all sources and image sources cited in the paper.
-Noting general areas for improvement and offering multiple suggestions for specific areas when needed.
-Making necessary adjustments to the papers, including syntax, grammar, and uniform UK spelling.
-Highlighting inappropriate or unacademic language and varying uses of voice and argument.
-Collaborating with senior staff for improvements in team communication and efficient publication timelines.
-Making the final decision on whether submissions were allowed to be accepted, published, or rejected, and updating the database with the appropriate information and forms.
-Optimising SEO settings including keywords, preview images, and links to previous articles to improve online visibility
-Ensuring all submitted articles met the presentation criteria for layout, image frequency, and paragraph length.

-Refined author's voice to enhance readability and audience engagement.

-Fostered positive relationships with authors through effective communication and feedback provision.

-Leveraged digital proofreading tools to flag and fix grammatical errors.

• Editing an annual collection of academic articles on a board constituting multiple common room members
• Updating and implementing a house style for submissions on various subjects
• Providing feedback to article authors on formatting, relevancy, consistency and source
• Proofreading and editing bi-annual collections of prose and poetry on behalf of the publishing house
• Working both independently on individual submissions and collectively with other committee members
• Overseeing the placement of approved submissions to create a cohesive and balanced arrangement

• Facilitating communication between clients and employees via business email
• Overseeing invoices and financial records
• Communicable and flexible with work scheduling and arranging deadlines