Summary
Overview
Work history
Skills
Affiliations
Timeline
Generic
Declan Friel

Declan Friel

Summary

A highly skilled professional with expertise in effective communication.


Proven ability in managing stakeholders and building lasting relationships whilst working in a fast paced customer focused environment.


Experience in managing multi million pound budgets, and developing improved ways of working to support deliver the overall business objectives

Overview

13
13
years of professional experience

Work history

Activity Planning Manager

Poundland
09.2023 - Current

I am responsible for the creation, maintenance and execution of the customer activity plan covering FMCG, GM and Clothing with the purpose of driving customer engagement, basket spend and sales.


My responsibilities include supporting the development of relevant and impactful in store activity by working alongside the Trading and Marketing directors to shape the commercial customer offer and collaborating with Commercial Finance and the insight teams to ensure decision are driven by data.


Another key responsibility is the effective communication of this plan across the full commercial and retail functions through the creation of robust and compelling communication.


The role is high profile, working closely with the Senior Commercial Management team, Retail Ops, Supply, VM and Marketing to deliver for our customers with responsibility for a c.£4million annual budget for ‘trading labour’

Retail Operations Activity Manager

Poundland
01.2020 - 09.2022
  • Managing stakeholder across the business to deliver the commercial trading plan for the full retail estate including UK + ROI
  • Responsible for the creation of the trading communications plan for the business alongside its execution and maintenance

Store Manager

Poundland
Liverpool
08.2018 - 10.2019
  • I ran a high profile, high turnover store in central Liverpool
  • I took over from a strong manager but still delivered growth in sales
  • While in role I trained several new managers to the area along with supporting struggling store all the while managing my own large and diverse team with continued success

Store Manager

Poundworld
07.2012 - 07.2018
  • I started in Poundworld as a part-time warehouse assistant, through my drive and ambition I started to progress myself and within 6 months was promoted to supervisor, where I began to understand the role store management plays in delivering company expectations along with an excellent customer experience
  • I relocated to England and took over a one of the Top 10 stores in the business with managed a diverse team of 55 colleagues
  • I was sent around to underperforming stores across the country all with unique operational or colleague challenges
  • In every store I delivered growth in sales, increased standards and developed the team enough to move on to the next challenge

Skills

  • Effective communicator - both verbally and written
  • Managing stakeholders & building lasting relationships with them
  • Working to short deadlines
  • Managing budgets
  • Developing and implementing improved ways of working
  • Managing large & diverse teams

Affiliations

  • Gardening, Reading, Socialising

Timeline

Activity Planning Manager

Poundland
09.2023 - Current

Retail Operations Activity Manager

Poundland
01.2020 - 09.2022

Store Manager

Poundland
08.2018 - 10.2019

Store Manager

Poundworld
07.2012 - 07.2018
Declan Friel