Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
BusinessAnalyst
Deborah Popoola

Deborah Popoola

Manchester

Summary

A detail-focused data analyst with knowledge in data warehousing, process validation, and business needs analysis. Possesses a strong analytical mindset, breaking down complex problems into manageable components. Proven ability to understand customer requirements and translate them into actionable project plans. Dedicated and hard-working with a passion for big data.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Data Analyst

Pimberly Software Company
01.2024 - Current
  • Conduct analysis of sales data generated from CRM software. Increased lead generation with thorough analysis of website traffic patterns and conversion rates.
  • Optimized customer targeting strategies through detailed analysis of customer demographics and behaviors.
  • Created reports that show lead conversion into potential clients and presented findings in an easily digestible format.
  • Developed interactive dashboards with Power BI to monitor key performance indicators and drive data-informed decision-making.
  • Automated repetitive data processes, reducing manual workload and increasing efficiency by 20%.

Data Analyst Intern

Quantum Analytics
07.2023 - 12.2023
  • Conducted thorough data validation and cleanup using Excel and Python, ensuring the accuracy and reliability of datasets used for analysis.
  • Optimized SQL queries for faster processing times, increasing overall productivity within the team.
  • Completed data cleaning and validation of existing spreadsheets to promote robust data management platform, resulting in accurate data analysis and entry.
  • Completed 15 data analytics projects independently using various datasets, identifying trends and patterns.

Production Supervisor

Goedhart Convenience
12.2022 - 07.2023
  • Responsible for overseeing and coordinating day-to-day operations of the production process while leveraging data-driven insights to optimize efficiency, quality, and performance.
  • Utilized Tableau and Excel tools to monitor key performance indicators (KPIs) related to production, quality, and waste reduction.
  • Developed and automated daily, weekly, and monthly reports, improving efficiency by 10%.

Operations Manager

Food Concepts PLC
01.2019 - 07.2021
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Analyzed data and identified opportunities for cost-saving and process improvements, resulting in a reduction in supply chain costs.
  • Led the implementation of predictive models to optimize inventory management, resulting in a 15% reduction in holding costs.

PMO Analyst/Administrative Assistant

Delta State Polytechnic, Delta, Nigeria
11.2017 - 11.2018
  • Provided personalized end-user training, offering education via in-person and online course
  • Tracked project progress against expected milestones, expenses, and benefits to facilitate project lifecycles.
  • Created reports based on the sensitivity and criticality of projects and clients, and monitored inventory control.

Education

Master of Science - Evironmental And Energy Management

University of Twente
Enschede, Netherlands
08.2022

Bachelor of Science - Food Sciences And Technology

Obafemi Awolowo University
Ile-Ife, Nigeria
08.2017

Skills

Technical Skills

  • Data Storytelling
  • Data Visualization
  • Database Management
  • Data Querying
  • Inventory Management
  • Google Analytics

Tools

Power BI, Microsoft Excel (Pivot table, VLOOKUP), PostgreSQL, Tableau, Python, CRM (Salesforce), Figma, Google Colab, Jupyter, Git, HTML

Soft Skills

  • Attention to Detail
  • Result-oriented
  • Adaptability
  • Collaboration
  • Curiosity

Certification

  • Introduction to UK Financial Regulation & Professional Integrity, CIFA - 2024

References

  • Nikki Ratcliffe | VP Marketing Pimberly Software nikki.ratcliffe@pimberly.com

Timeline

Marketing Data Analyst

Pimberly Software Company
01.2024 - Current

Data Analyst Intern

Quantum Analytics
07.2023 - 12.2023

Production Supervisor

Goedhart Convenience
12.2022 - 07.2023

Operations Manager

Food Concepts PLC
01.2019 - 07.2021

PMO Analyst/Administrative Assistant

Delta State Polytechnic, Delta, Nigeria
11.2017 - 11.2018

Master of Science - Evironmental And Energy Management

University of Twente

Bachelor of Science - Food Sciences And Technology

Obafemi Awolowo University

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Deborah Popoola