Deborah Enajero
Bexley,Kent
Summary
Resourceful digital marketer with exemplary skills in market research and generating leads. Proficient in social media and marketing tools to boost online presence and increase traffic. Solid writing and editing skills.
Overview
5
5
years of professional experience
Work history
Digital Marketing Manager
kREIOS MEDIA
London
07.2022 - Current
- Documented and maintained content specifications (including outlining content components and guidelines to ensure a consistent experience across various touch points).
- Oversee the execution of SEO, SEM,Social media and display advertising, achieving a 12% decrease in cost per acquisition.
- Collaborate with sales and production team to align marketing efforts with business objectives.
- Cooperated with UX designers to conceptualise high quality, innovative digital content and ensured the ideas came to life while staying within budget and scope.
- Managed and optimised PPC campaigns, resulting in 5% increase in click-through rates.
- Lead a team of 4 marketing specialists, providing coaching and guidance to optimise performance and foster professional growth.
Digital Marketing Assistant
EXTREME IDEAS
Lagos , NIGERIA
09.2019 - 01.2022
- Develop a content marketing plan and editorial calendar
- Create engaging and shareable content for a blog, Facebook page, monthly newsletters and/or promotional videos
- Provide community feedback to the management and stakeholders
- Plan and execute community initiatives and programs
- Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs)
- Find new marketing and outreach opportunities to push brand image and products
- Communicate with clients, affiliate networks and affiliate partners
- Conduct keyword research and web statistics reporting
- Contribute to social media engagement and brand awareness campaigns
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement
- Contribute to company and industry blogs and manage e-communications
- Assist with paid media, including liaising with digital advertising agencies
- Develop and integrate content marketing strategies
- Keep up to date with current digital trends
- Manage the contact database and assist with lead generation activities
INTERN
SMP COMMUNICATIONS
Lagos, Nigeria
06.2018 - 09.2018
- Responsible for client welfare.
- Maintained calendar and scheduled meetings and appointments to streamline operations.
- Created presentations and printed important documents to prepare for staff meetings.
- Shadowed daily activities of office staff to gain understanding of scope of work.
- Liaise between the internal department and client.
- Managing client expectations.
- Preparation and presentations of reports.
- Executed administrative tasks under managerial supervision to optimise workflow.
Education
B.sc - Media and Communications
Covenant University
Social Media Certificate Member -
Hootsuite
M.sc - Digital Marketing
University of Roehampton
2022
Skills
- Digital campaign management
- Email marketing
- SEO
- Content Management
- Digital B2B marketing
- Social media Audit
- Analysing Tools (Hootsuite, Social Blades, Sprout social)
- Branding
- Social media Ads
Languages
English
Fluent
Timeline
Digital Marketing Manager
kREIOS MEDIA
07.2022 - Current
Digital Marketing Assistant
EXTREME IDEAS
09.2019 - 01.2022
INTERN
SMP COMMUNICATIONS
06.2018 - 09.2018
B.sc - Media and Communications
Covenant University
Social Media Certificate Member -
Hootsuite
M.sc - Digital Marketing
University of Roehampton
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