Debbie Kiley

I own my own Digital Marketing business. I specialise in Inbound Marketing. Work includes

• Strategy Work - Digital Strategy, Social Media Strategy, Content Strategy, SEO Strategy
• PPC(Social and Search) - You Tube ads, Facebook ads, Instagram ads, Linkedin ads, Google ads
• SEO
• Website design, build and UX
• Marketing Automation

Type of Clients and work -

• Tech companies – Legalesign, Foundries.io (Digital Strategy, SEO, Content Strategy, Email Marketing, Website UX and build, Google Ads)
• Financial Services companies - Cambridge Building Society (Digital Strategy/Website, Search and Social PPC, Social Media Training)
• BCS Accounting (SEO, Search PPC), Limetree Financial Services (SEO)
• Not for Profits - London Seminary College (Google Ads, SEO)
• ECommerce Companies - Ark Wildlife and Coup De Coeur London (Jewellery company) (Google Shopping Ads, YouTube ads/Google Search Ads, Facebook/Instagram ads, SEO, content creation, Influencer Marketing, Marketing Automation, Shopify updates/integrations
• Health and Wellbeing – Liber8yourlife (SEO/Content)

• I headed up the marketing department and was responsible for all of EDT’s marketing channels with the support of a Marketing Exec.
• I developed EDT's Digital Marketing Strategy including developing user personas for their 6 target audiences, competitor research, SWOT analysis, audit of existing online channels. I presented the Strategy to the Senior Leadership Team and Board o Trustees to get budget approval for 2022/23 academic year.
• Once the overall Digital Strategy was approved and developed I also worked on their Social Media Strategy, Content Strategy and SEO Strategy and then internally the Digital Marketing Exec and myself implemented the Social Strategy and created content in Canva and posted to Social Channels
• SEO was outsourced to a Digital Marketing Agency which I briefed and managed closely
• I also was responsible for development on a new website writing the business case, presenting that to stakeholders, briefing web design agencies, evaluation of proposals and managing website project internally across the charity and with the agency, gathering requirements, writing technical specification and brief for web agency and for creating the User Journey/Sitemap
• I set up and managed Google Ads Grant for EDT resulting in the charity getting $7500 worth of free Google Ads per month
• I worked on a corporate video with a videographer and briefed photographers/videographers for event capture
• I wrote content for the website blog and news and posted to website and created updates to the website in Wix
• I set up Marketing Automation for the different audiences
• I was linke Manager to a Marketing Executive

I worked for Sky WiFi within the Commercial Team as the Digital Lead on B2B and B2C communications. I reported to the Commercial Director and worked very closely with the Sales, Customer Service and the Product Team.

• I developed the Digital Marketing Strategy for the two target audiences and presented it in to the Management Team
• Implemented the strategy and procured, appointed and managed the digital agencies.
• Work included new responsive site, SEO, PPC, Social Media, Email Campaigns, Online Customer Surveys, Mobile Advertising. I reported in to the Commercial Director and worked very closely with Sales, Customer Service and the Product Team.
• Briefed, managed web agency who were responsible for new responsive site for Sky WiFi
• Appointed SEO agency in October 2012 and worked with them to optimise the new site developed appropriate business keywords. The business were ranking for 15 keywords on page 1 of Google after 6 months
• Developed Content Strategy for Social Media platforms in line with PR calendar, Products being developed and other company milestones
• Managed and wrote content for all Social Media Channels Twitter, Facebook and LinkedIn increased fans/followers by 25% within 2 months
• Set up and managed Google Ads, Linkedin and Facebook Ads
• Managed internal stakeholders across the business
• Managed a Marketing Exec and Marketing Assistant

I was recruited by the Commercial Director to develop the Online Savings function for the building society

• Developed B2C Email program for retention of Online Savings customers
• Led, briefed and managed Web and SEO agency and digital creatives/developers
• Oversaw IA, design and build of new 200 page website. All new content needed to be approved by Compliance and all online savings back end functionality approved by YBS
• Identified best digital channels for campaigns depending on objectives
• Worked to tight digital marketing budgets so had to ensure the most cost effective online channels in terms of Cost Per Response were selected. This meant regular analysis of campaign data to maximise efficiency of budget
• Managed internal stakeholders across the business and their input into content for new website
• Populated web pages for new website and wrote copy
• Managed a Marketing Executive and trained him up to become Digital Marketing Executive (he also took over my position when I left as I’d trained him so well)
• Set up and ongoing optimisation of PPC campaigns
• Set up and management of email marketing campaigns
• Presentation of weekly website traffic to the board based on Google Analytics
• Managed and trained Digital Marketing Executive