DEAN PAUL TREADWELL
Swadlincote,Derbyshire
Summary
Dynamic and dedicated fitness and wellness leader with over 15 years’ experience in health club management, sales strategy, coaching, and luxury hospitality. Proven track record of driving member retention, leading high-performing teams, and delivering impactful fitness programs tailored to individual and group needs. Skilled in business development, staff mentoring, and creating engaging, results-focused environments that support both personal well-being and commercial success. Passionate about promoting healthy lifestyles through strength training, education, and a supportive, motivational approach.
Overview
16
16
years of professional experience
Work history
Contract Activity & Wellbeing Manager
Everyone Active Moorways Sports Village
Derby
06.2025 - Current
- Head of Department
- Implemented cost reduction measures, reduced overhead expenses.
- Facilitated staff training, resulting in better customer service.
- Secured new business opportunities with successful networking events.
- Managed team dynamics by implementing conflict resolution strategies.
- Established clear budgets and cost controls strategies to meet objectives.
- Planned revenue generation strategies designed for growth.
- Established strong relationships with local community groups to facilitate outreach programmes.
- Collaborated with nutritionists to provide holistic health advice to members.
- Provided coaching sessions, improved individual performance levels.
- Devised strategic marketing plans, increased gym membership subscriptions.
- Oversaw selection, supervision and performance of centre staff to keep adequate staffing levels.
Health Club Manager
Hilton Metropole Hotel - LivingWell Health Clubs
Birmingham
09.2024 - 06.2025
- Head of Department
- Maintained strong working relationships with colleagues and senior management.
- Managed finances and administrative requirements to keep centre operating according to targets.
- Directed public-facing and support teams to complete quality, cost-effective work on schedule.
- Set and managed budgets, controlling expenditure and keeping efficient use of resources.
- Oversaw selection, supervision and performance of centre staff to keep adequate staffing levels.
- Liaised with senior management and provided ongoing reports to share business performance.
- Scheduled regular team meetings to discuss business updates, issues and recommendations.
- Identified and resolved operational issues impacting productivity, performance or profitability.
- Allocated resources to teams and projects based on need, performance and availability.
- Set policies and processes outlining expectations on employee behaviour at every level.
- Tracked KPIs to drive profitability and target delivery.
Leisure Club Supervisor & Group Ex Co-ordinator
The Belfry Hotel & Resort
11.2023 - 09.2024
- Led by example to maintain team motivation, ensuring daily tasks were performed accurately and efficiently.
- Guided and coached staff to achieve individual growth and sales production targets.
- Offered instruction, coaching and motivation for enhanced team morale.
- Managed staff rotas, planning workloads effectively and strategically.
- Maintained spotless and tidy working areas to create risk-free and productive environments.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Led and managed administrative staff to maintain smooth daily operations.
- Established clear budgets and cost controls strategies to meet objectives.
- Measured profit and loss performance to provide detailed budgeting and forecasting insight.
- Monitored profit and loss and identified revenue growth opportunities to achieve targets.
Team Leader/Senior Fitness Instructor (Contract)
Champneys Spring Spa
Swadlincote, Derbyshire
09.2023 - 11.2023
- Provided new-member inductions, providing a welcoming facilities tour, advice on fitness timetables and overall customer support.
- Created and coordinated aerobics classes to energise, strengthen and increase overall client fitness levels.
- Instructed gym members about correct use of weight resistance and cardiovascular equipment.
- Inspired positive lifestyle changes through continued motivation and support to help clients achieve desired weight.
- Oversaw safe weightlifting practices, spotting clients to avoid potential injuries.
- Maintained spotlessly clean, tidy studios for continued customer satisfaction and best-possible hygiene practices.
- Developed engaging personal training sessions, helping clients to achieve fitness goals through bespoke exercise programmes.
- Updated forecasting models, maintaining cash flow, balance sheet and profit and loss forecasting.
- Grew profit and market share through responsive, targeted pricing strategy.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
Club Manager
Anytime Fitness
Solihull/Swadlincote
12.2022 - 09.2023
- Head of Department
- Executed health and safety checks on equipment and facilities for compliance reasons.
- Determined and provided training and development for staff to meet job requirements.
- Recruited, trained and supervised staff to maintain establishment's health and safety standards.
- Devised and directed strategic frameworks to hit operational and financial targets.
- Reviewed performance targets for activities and modified timetables to remove poor-performing items.
- Increased profitability by developing pipelines using multiple marketing channels and sales strategies.
- Ensured seamless customer experience by implementing processes to manage and maintain customer expectations throughout sales process.
Rope Course General Manager
Conkers Outdoors Attraction
, Derbyshire
05.2022 - 12.2022
- Head of Department
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
- Employed outstanding communication and conflict-resolution abilities to deftly resolve customer complaints.
- Overseeing operation of the high ropes, low ropes, climbing wall, zip-wire, power-fan descender and traditional activities
- Staff deployment - managing staff levels to ensure maximum profit and minimum wastage, creating rotas, organising the holiday calendar etc
- Monitoring equipment wear through thorough PPE inspections and replacing kit where necessary
- Ensuring that activities are operated and maintained in accordance with the highest safety standards and regulations
- Recommending facility, operational and equipment improvements to consistently achieve benchmark safety standards
- Overseeing and managing the departments finances, working within a budget, and maintaining appropriate control of expenses, labour hours, operating costs etc
- Ensuring guest satisfaction, managing the customer experience
- Providing and creating a positive attitude and ‘can do' cultured of helpfulness, teamwork, safety and service within the team
- Delivering team training and performance reviews, placing safety and providing a memorable guest experience as a key priority
- Maintained accurate records of assessment outcomes, contributing to data-driven decision-making.
- Achieved 5-star reviews by delivering outstanding customer service.
Senior Exercise Coach & Group Ex Co-Ordinator
Active Nation South Derbyshire
, Derbyshire
08.2021 - 05.2022
- Provided new-member inductions, providing a welcoming facilities tour, advice on fitness timetables and overall customer support.
- Developed engaging personal training sessions, helping clients to achieve fitness goals through bespoke exercise programmes.
- Carried out regular equipment maintenance for optimum client wellbeing and continued health and safety compliance.
- Enthusiastically instructed group fitness classes such as Boxfit, Group Cycling and Circuits, guaranteeing clients' safety throughout.
- Managed finances and administrative requirements to keep centre operating according to targets.
- Evaluated team members and offered helpful feedback by observing while performing duties and offering services to customers.
- Fostered positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal.
- Led individual and group wellness seminars and educational programs on Mental health, Strength and Conditioning and Healthy Lifestyle topics.
- Evaluated candidate performance against established criteria, delivering fair and unbiased appraisals.
- Performed periodic expense variance analysis between budget, forecast and actual amounts.
Senior Fitness Instructor
Coventry University
, Coventry
04.2019 - 08.2021
- Enthusiastically instructed group fitness classes such as Circuits, TRX and Indoor Cycling, guaranteeing clients' safety throughout.
- Offered personalised nutrition advice to facilitate the achievement of clients' fitness goals.
- Cultivated positive relationships with participants by interacting with groups during fitness classes.
- Oversaw safe weightlifting practices, spotting clients to avoid potential injuries.
- Planned centre activities and recreational programmes based on identified patron needs.
- Created and updated fitness programs focused on cardio, strength and conditioning.
- Worked on the TASS Talented Athlete Scholarship Scheme (TASS)
Senior Personal Trainer & Exercise Referral
Nuffield Health
03.2018 - 03.2019
Health and Fitness Instructor & Exercise Referral
North Warwickshire Borough Council
02.2015 - 03.2018
Senior Personal Trainer, Exercise Referral
Everyone Active
03.2017 - 03.2018
Freelance Personal Trainer & Wellbeing Advisor
Train Learn Go
12.2016 - 04.2017
Football Development Coach & Kids Fitness Coach
Aston Villa Football Club
07.2012 - 03.2015
Swimming Teacher/Lifeguard
Snowdome LTD
07.2014 - 02.2015
Swimming Instructor & Lifeguard
Aquatic and Emergency Training LTD (AET)
07.2013 - 06.2014
Football Development Coach
Aston Villa Football Club
03.2009 - 04.2011
Education
Mini MBA - Business Strategy and Planning
Lead Academy
07.2024 - 07/2025
Bump Boost
Good Boost
07.2025 -
Aqua and Land Facilitator Training
Good Boost
07.2025 -
Supporting Long Term Health Conditions Into Aquatics
Everyone Active
07.2025 -
Supporting People With a Visual Impairment
Everyone Active
07.2025 -
Undercovering Unconscious Bias in Recruiting and interviewing
LinkedI Learning
03/2025 -
Operations Management Foundation
LinkedIn Learning
03/2025 -
Hiring an Employee for Managers
LinkedIn Learning
03/2025 -
Communicating Under Pressure
Charted Management Institute
03/2025 -
Managing Conflict
Charted Management Institute
03/2025 -
Solid Leadership
Charted Management Institute
03/2025 -
Supporting Each Other at work
Charted Management Institute
03/2025 -
TQUK Level 3 Award in Emergency First Aid at work
ProTrainings
02/2025 -
Inclusive Management and Leadership Skills
Charted Institute of Personnel and Development
03/2025 -
Diploma in ISO Standards - Integrated management Systems
Alison
03/2025 -
Diploma in Operations Management
Alison
03.2025 -
Level 3 Award in Managing Pool Operations (RQF)
Active IQ
02.2025 -
Certified Pool Plant Operator
Stockwell Safety
09.2024 -
NVQ Level 3 - Pool Maintenance Level 3 Advanced Diploma
learning idol
07.2024 -
Diploma in Hospitality Management
Alison
Certified Professional Pilates Instructor
School Of Health Care
03.2024
Level 4 Leisure Management QLS
One Education
03.2024
Level 7 Diploma in leadership and Management
The School of Healthcare
03.2024
Lower Limb Biomechanics & Orthotic Therapy
Orthotic Holdings Inc
01/2024 -
Emergency Response Swimming Pool (4th Edition)
RLSS UK
11/2023 - 11/2025
Certified Yoga Instructor
Find You Flow Yoga
12/2023 -
Level 2 Exercise to Music Instructor
HFE ENTERPRISES
04/2023 -
Diploma of Higher Education - Level 5 Mental Health First Aider
School of Healthcare
02.2023
People Skills Management -
CIPD - Chartered Institute personnel & development
01.2023
Generic Rescuer, Climbing Wall, Zipline, Powerfan Descender, Adventure Park Instructor
European Ropes Course Association
05.2022
Bachelor of Science - BSc (Hons) Sports, Fitness and Coaching
The Open University
Milton Keynes07.2021
Diploma of Higher Education - Sports and Fitness (DipHE)
The Open University
Milton Keynes07.2021
Coach & Training
MyZone
09.2021
The Role Of A Manager
The Open University
Milton Keynes07.2021
Training for Speed & Power in Sport and Fitness
The Open University
Milton Keynes07.2021
Physical Activity - A Family Affair
The Open University
07.2021
Performance Specialist
EXOS
01.2020
Exercise and Mental Health
The Open University
Milton Keynes08.2020
COVID-19: Helping Young People Manager Low Mood and Depression
The Open University
08.2020
COVID 19 - Psychological First Aid
Public Health England
08.2020
Diploma In Football Medicine
FIFA
09.2020
Mental Health Skills For Sport and Health
The Manchester Metropolitan University
Manchester08.2020
Fitness Training - Principles and Methods
Physical Education
01.2020
Level 3 Training - Safeguarding Adults
Health Education England
06.2020
Level 4 in Strength and Conditioning
Strength and Conditioning Education
01.2019
Nutrition and Wellbeing
University of Aberdeen
Aberdeen09.2019
Talented Athlete Support in Transitions and Education (TASTE)
TASS (Talented Athlete Scholarship Scheme
09.2019
Life Coaching Diploma
Renaissance Training Academy
04.2019
Plyometrics: High Intensity Fitness
OF Course
06.2019
Coaching Styles and Techniques
Physical Education
11.2019
Fluids and Nutrition
Verrolyne Training Ltd
07.2019
Indoor Group Cycling Certification
Core Fitness Education
06.2018
The Science of Endurance Training and Performance
University of Kent
Canterbury05.2017
The Science of Nutrition
The Open University
Milton Keynes05.2017
Award in Education and Training (PTTLs) -
South Staffordshire College
Tamworth05.2017
Prevent for Practitioners
Society of Education and Training
03.2016
CYQ Level 2 Award in Circuit Instruction
Birmingham City University
Birmingham06.2016
EDEXCEL Functional Skills Qualification – English – Level 2
South Staffordshire College
Tamworth05.2015
CYQ Level 3 Diploma in Personal Training
Loughborough College
Loughborough04.2014
Active IQ Level 3 Diploma in Exercise Referral
Loughborough College
Loughborough04.2014
EDEXCEL Functional Skills Qualification – Mathematics – Level 2
Stafford College - Law Training
Stafford06.2013
The FA Youth Award – Module 1 – Developing the Environment
The FA - Birmingham County Football Development
02.2013
EDEXCEL BTEC Level 3 Diploma in Sport (Performance & Excellence) – Merit Merit
Stafford College - Law Training LTD
Stafford05.2013
Swimming Teachers Association (STA) Level 2 Award Swimming Teaching
Aquatic & Emergency Training (AET)
04.2013
1st 4 Sport FA Level 2 Certificate in Coaching Football
The FA
05.2013
1st 4 Sport FA Level 1 Certificate in Coaching Football
The FA
07.2011
Skills
- Recruiting and interviewing
- Problem-Solving
- Fitness program creation
- Sales strategy development
- Coaching and mentoring
- Business Development
- Effective leader
- Motivational leader
- Weightlifting safety
- Strength and conditioning training
- Membership retention strategies
- Group and individual instruction
- First aid and CPR
- Passion for fitness
- Class scheduling
Affiliations
- Associate Member of United Kingdom Strength and Conditioning Association (UKSCA)
- Member of Chartered Institute for the Management of Sport and Physical Activity (CIMSPA)
- Institute of Swimming (IoS) Member of the Swimming Teachers Association (STA)
- Member of the Football Association Coaching Association (FACA)
- Member of the Amateur Swimming Association (ASA)
- Member of European Ropes Course Association (ERCA)
- Associate Member of The Institute of Hospitality
- Fellow Institute of swimming (FIOS)
- Member of PWTAG
- Associate member of CMI
- Associate Institute of leadership
Interests
- Gym, Fitness and All Sports
- Football
- Swimming
- Surfing
- Dog Walks
- Coaching Football
- Aquathon
- Season ticket holder at Aston Villa Football Club
- Enjoy gardening and growing my own vegetables at home.
Timeline
Bump Boost
Good Boost
07.2025 -
Aqua and Land Facilitator Training
Good Boost
07.2025 -
Supporting Long Term Health Conditions Into Aquatics
Everyone Active
07.2025 -
Supporting People With a Visual Impairment
Everyone Active
07.2025 -
Contract Activity & Wellbeing Manager
Everyone Active Moorways Sports Village
06.2025 - Current
Diploma in Operations Management
Alison
03.2025 -
Level 3 Award in Managing Pool Operations (RQF)
Active IQ
02.2025 -
Health Club Manager
Hilton Metropole Hotel - LivingWell Health Clubs
09.2024 - 06.2025
Certified Pool Plant Operator
Stockwell Safety
09.2024 -
Mini MBA - Business Strategy and Planning
Lead Academy
07.2024 - 07/2025
NVQ Level 3 - Pool Maintenance Level 3 Advanced Diploma
learning idol
07.2024 -
Leisure Club Supervisor & Group Ex Co-ordinator
The Belfry Hotel & Resort
11.2023 - 09.2024
Team Leader/Senior Fitness Instructor (Contract)
Champneys Spring Spa
09.2023 - 11.2023
Club Manager
Anytime Fitness
12.2022 - 09.2023
Rope Course General Manager
Conkers Outdoors Attraction
05.2022 - 12.2022
Senior Exercise Coach & Group Ex Co-Ordinator
Active Nation South Derbyshire
08.2021 - 05.2022
Senior Fitness Instructor
Coventry University
04.2019 - 08.2021
Senior Personal Trainer & Exercise Referral
Nuffield Health
03.2018 - 03.2019
Senior Personal Trainer, Exercise Referral
Everyone Active
03.2017 - 03.2018
Freelance Personal Trainer & Wellbeing Advisor
Train Learn Go
12.2016 - 04.2017
Health and Fitness Instructor & Exercise Referral
North Warwickshire Borough Council
02.2015 - 03.2018
Swimming Teacher/Lifeguard
Snowdome LTD
07.2014 - 02.2015
Swimming Instructor & Lifeguard
Aquatic and Emergency Training LTD (AET)
07.2013 - 06.2014
Football Development Coach & Kids Fitness Coach
Aston Villa Football Club
07.2012 - 03.2015
Football Development Coach
Aston Villa Football Club
03.2009 - 04.2011
Undercovering Unconscious Bias in Recruiting and interviewing
LinkedI Learning
03/2025 -
Operations Management Foundation
LinkedIn Learning
03/2025 -
Hiring an Employee for Managers
LinkedIn Learning
03/2025 -
Communicating Under Pressure
Charted Management Institute
03/2025 -
Managing Conflict
Charted Management Institute
03/2025 -
Solid Leadership
Charted Management Institute
03/2025 -
Supporting Each Other at work
Charted Management Institute
03/2025 -
TQUK Level 3 Award in Emergency First Aid at work
ProTrainings
02/2025 -
Inclusive Management and Leadership Skills
Charted Institute of Personnel and Development
03/2025 -
Diploma in ISO Standards - Integrated management Systems
Alison
03/2025 -
Diploma in Hospitality Management
Alison
Certified Professional Pilates Instructor
School Of Health Care
Level 4 Leisure Management QLS
One Education
Level 7 Diploma in leadership and Management
The School of Healthcare
Lower Limb Biomechanics & Orthotic Therapy
Orthotic Holdings Inc
01/2024 -
Emergency Response Swimming Pool (4th Edition)
RLSS UK
11/2023 - 11/2025
Certified Yoga Instructor
Find You Flow Yoga
12/2023 -
Level 2 Exercise to Music Instructor
HFE ENTERPRISES
04/2023 -
Diploma of Higher Education - Level 5 Mental Health First Aider
School of Healthcare
People Skills Management -
CIPD - Chartered Institute personnel & development
Generic Rescuer, Climbing Wall, Zipline, Powerfan Descender, Adventure Park Instructor
European Ropes Course Association
Bachelor of Science - BSc (Hons) Sports, Fitness and Coaching
The Open University
Diploma of Higher Education - Sports and Fitness (DipHE)
The Open University
Coach & Training
MyZone
The Role Of A Manager
The Open University
Training for Speed & Power in Sport and Fitness
The Open University
Physical Activity - A Family Affair
The Open University
Performance Specialist
EXOS
Exercise and Mental Health
The Open University
COVID-19: Helping Young People Manager Low Mood and Depression
The Open University
COVID 19 - Psychological First Aid
Public Health England
Diploma In Football Medicine
FIFA
Mental Health Skills For Sport and Health
The Manchester Metropolitan University
Fitness Training - Principles and Methods
Physical Education
Level 3 Training - Safeguarding Adults
Health Education England
Level 4 in Strength and Conditioning
Strength and Conditioning Education
Nutrition and Wellbeing
University of Aberdeen
Talented Athlete Support in Transitions and Education (TASTE)
TASS (Talented Athlete Scholarship Scheme
Life Coaching Diploma
Renaissance Training Academy
Plyometrics: High Intensity Fitness
OF Course
Coaching Styles and Techniques
Physical Education
Fluids and Nutrition
Verrolyne Training Ltd
Indoor Group Cycling Certification
Core Fitness Education
The Science of Endurance Training and Performance
University of Kent
The Science of Nutrition
The Open University
Award in Education and Training (PTTLs) -
South Staffordshire College
Prevent for Practitioners
Society of Education and Training
CYQ Level 2 Award in Circuit Instruction
Birmingham City University
EDEXCEL Functional Skills Qualification – English – Level 2
South Staffordshire College
CYQ Level 3 Diploma in Personal Training
Loughborough College
Active IQ Level 3 Diploma in Exercise Referral
Loughborough College
EDEXCEL Functional Skills Qualification – Mathematics – Level 2
Stafford College - Law Training
The FA Youth Award – Module 1 – Developing the Environment
The FA - Birmingham County Football Development
EDEXCEL BTEC Level 3 Diploma in Sport (Performance & Excellence) – Merit Merit
Stafford College - Law Training LTD
Swimming Teachers Association (STA) Level 2 Award Swimming Teaching
Aquatic & Emergency Training (AET)
1st 4 Sport FA Level 2 Certificate in Coaching Football
The FA
1st 4 Sport FA Level 1 Certificate in Coaching Football
The FA
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