Dean White
Leicester
Summary
Dynamic marketing professional with extensive B2B experience, adept at leveraging data-driven strategies to optimise conversion rates and drive lead generation. Proficient in Adobe Creative Suite, WordPress, and Google Ads, with a proven track record in managing multi-channel marketing campaigns and delivering high-quality content across social media, email, and paid media platforms. Skilled in project management and collaboration, ensuring seamless end-to-end project delivery while maintaining budget awareness and stakeholder satisfaction.
Innovative Executive with knack for driving organisational growth and enhancing operational efficiency. Spearheaded major initiatives that streamlined processes, resulting in substantial cost savings and improved productivity. Known for fostering collaborative environments and delivering strategic solutions that align with business goals.
Overview
1
1
Certification
7
7
years of professional experience
Work history
Marketing Activation Executive
Brush Group
Loughborough
2025.08 - 2026.08
- Lead end-to-end delivery of integrated marketing projects, applying project management methodologies to plan, monitor, and execute campaigns on schedule and within budget.
- Coordinate with engineering, sales, and product teams to define requirements, set milestones, and manage resources across multiple workstreams.
- Plan and execute multi-channel digital marketing campaigns across social media, email, and paid media to drive lead generation and brand awareness.
- Create engaging, high-quality marketing copy for various platforms including web, email, and social channels.
- Maintain project documentation (timelines, status reports, risk logs) to ensure clear stakeholder communication and alignment.
- Identify, manage, and mitigate project risks, escalating issues where necessary to protect delivery.
- (maternity cover)
- Established key relationships with stakeholders, contributing towards long-term success of the company .
Marketing Manager
Revolution Digital
Leicester
2023.03 - 2025.07
- Led full delivery of marketing automation projects from brief through to post-launch analysis, ensuring effective planning and coordination across workstreams.
- Managed campaigns end-to-end, including briefing, content creation, optimisation, and performance reporting.
- Developed and maintained project plans, timelines, and governance processes for multiple concurrent client campaigns.
- Tracked and reported on campaign progress, budget, outcomes, and benefits to key stakeholders using CRM and analytics platforms.
- Conducted market research, identifying emerging trends and opportunities.
Senior Marketing Executive
Peritus Learning and Development
Leicester
2023.03 - 2023.06
- Planned and executed marketing strategies encompassing SEO, social media, and email campaigns, managing each from concept to reporting.
- Supported lead generation initiatives through marketing automation workflows and targeted content.
- Created high-quality marketing copy for multiple platforms, maintaining consistent brand voice.
- Analysed campaign performance data and provided actionable recommendations to stakeholders.
- Managed multiple projects simultaneously while meeting tight deadlines in a fast-paced environment.
- Optimised website SEO, enhancing organic search results.
Marketing Specialist
Eazi Business Ltd
Leicester
2021.08 - 2023.03
- Managed email marketing projects using Active Campaign, creating automation workflows for lead tracking, nurturing, and customer referral engagement.
- Developed and coordinated webinars and promotional initiatives to inform partners about technology solutions, managing speakers, logistics, and follow-up campaigns.
- Wrote weekly SEO-focused blog posts on technology news, managing an editorial calendar to ensure consistent content delivery.
- Maintained accurate data within CRM systems and produced regular performance reports with insights.
- Liaised with franchise companies to schedule advertisements and create email shots, handling multiple client requests and deadlines simultaneously.
- Directed creation of compelling content for company blogs and websites, driving increased web traffic.
Digital Marketing Lead
Online Insulation Ltd
Leicester
2019.10 - 2021.08
- Created and executed multi-channel marketing campaigns across social media platforms, managing each campaign as a mini-project with defined goals, budgets, and timelines.
- Wrote SEO-focused blog posts and optimised product meta descriptions, tracking content performance against KPIs.
- Developed customer journey strategies based on analytics, coordinating with sales teams to align touchpoints and support lead generation.
- Utilised CRM software for campaign management, data maintenance, and performance reporting.
- Managed multiple concurrent campaigns while adapting quickly to changing business priorities.
- Carried out day-to-day duties accurately and efficiently.
Education
Bachelor's degree - Film and Media
London Southbank University
LondonSkills
- Strong B2B marketing experience
- Adobe Photoshop
- WordPress
- Strong analytical and problem-solving skills with a focus on data-driven decisions
- Social media, email marketing, paid media, SEO, content marketing, webinar coordination Lead Generation
- Google Ads
- Proven ability to manage concurrent projects and work both independently and as part of a team
- HTML, CSS, JavaScript (2 years), Google Analytics, Google Search Console, Google Ads Design & Office
- Project management
- Lead magnets, customer referral programmes, email nurture workflows, engagement campaigns Content & Copywriting
- Administrative experience
- Collaboration
- Microsoft Word
- Analysis skills
- Sales
- Excellent verbal and written communication skills in English
- Microsoft Excel
- Conversion optimization
- Teamwork
- Proactiveness
- SEO
- Multitasking
- End-to-end project delivery, planning & scheduling, resource coordination, risk management, stakeholder reporting, cross-functional team leadership, milestone tracking, budget awareness Multi-channel Marketing
- Microsoft Office
- Salesforce, HubSpot, Active Campaign, performance dashboards, actionable insights, data accuracy Technical
- Adobe Creative Suite (Photoshop, Premiere), Microsoft Office Suite (Excel, Word)
- High-quality marketing copy, blog writing, email copy, social content, webinar scripts CRM & Reporting
- Adaptable and proactive, comfortable working in fast-paced environments
- Copywriting
- Strategic visioning
- Executive presentation
- Corporate social responsibility
Certification
- Responsible AI Certificate
- Google Ads Certification
- Google AdWords Certification
Affiliations
- Sports, literature, film
Timeline
Marketing Activation Executive
Brush Group
2025.08 - 2026.08
Marketing Manager
Revolution Digital
2023.03 - 2025.07
Senior Marketing Executive
Peritus Learning and Development
2023.03 - 2023.06
Marketing Specialist
Eazi Business Ltd
2021.08 - 2023.03
Digital Marketing Lead
Online Insulation Ltd
2019.10 - 2021.08
Bachelor's degree - Film and Media
London Southbank University