Dean Bradbury

• Successfully lead a high-performing team of 9, overseeing all aspects of commercial vehicle operations including new and used vehicle purchasing, sales forecasting, working capital management, and financial estimates.
• Spearheaded the growth of the department from 240 new units annually to over 700 and 180 Used units to 450 making it the first commercial department within the division to exceed £1 million Year-to-Date profit.
• Proven track record in team coaching and development, fostering a results-driven culture that consistently exceeds targets.
• Developed and maintained strong relationships with key manufacturers and business partners to drive volume, profitability, and customer satisfaction.
• Champion of customer experience excellence, ensuring the highest standards of service across all touchpoints.
• Awarded Vertu Sales Manager of the Year 2023 in recognition of outstanding leadership and performance.
• Successfully completed the Dale Carnegie Management Development Programme (MDP) in 2023 and the General Management Development Programme (GMDP) in 2025, enhancing strategic leadership and business acumen.

Successfully founded and operated a used car business for nearly 10 years, maintaining stock of up to 70 vehicles.

Managed all operations, including vehicle purchasing, preparation, remarketing, and retail sales.

Established strong trade and retail relationships, earning a reputation for quality service.

• Led a small team comprising two sales people and one valeter, ensuring high performance through coaching and management.

Initiated automotive career in front-line sales, establishing foundations in customer service and product knowledge.

Guided customers through entire sales journey from initial enquiry to vehicle handover.

Consistently achieved monthly sales targets while fostering long-term customer relationships.

• Developed expertise in upselling, objection handling, and closing sales.
• Maintained high customer satisfaction and repeat business through a consultative approach.
• Gained experience in new and used vehicle sales alongside stock management.
• Collaborated with aftersales and finance teams to enhance overall customer experience.