Dean Bowditch
Milton Keynes,Buckinghamshire
Summary
Offering strong analytical skills with a solid foundation in project management. Knowledgeable about fostering partnerships, managing contracts, and coordinating cross-functional teams. Ready to use and develop communication, strategic planning, and stakeholder management skills in Senior Licensing Executive role.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Licensing Marketing Manager
Marshall Group
Milton Keynes, Buckinghamshire
10.2023 - Current
- Collaborating with the Licensing team to develop new comprehensive licensing strategies for Marshall, encompassing both high-level strategic planning and key tactical initiatives. This strategy is fully aligned with the company’s overarching goals and ambitions.
- Responsible for evaluating new business opportunities, leading strategic initiatives to support the business, and leading all aspects internally and externally of our global licensing business.
- Be the primary contact for all licensees as it relates to the overarching business and marketing strategy, and will be tasked with monitoring the business and ensuring growth, be it in revenue, market share, and awareness.
- Responsible for developing and implementing marketing strategies that drive brand equity and revenue, and build relationships with brands, businesses, and communities that are tailored to the brand and licensing proposition.
- Responsible for negotiating licensing deals, monetising new assets, or identifying growth opportunities for current partners.
Licensing Manager
Marshall Amplification
Milton Keynes, Buckinghamshire
04.2022 - 10.2023
- Developed and maintained licensor/licensee rules of engagement guidelines for the brand, to create understanding among licensees, and design processes to promote seamless working between the licensor and all licensees.
- Facilitated approvals and licensee line reviews, ensuring compliance with licensees' contracts, and maintenance of quality standards.
- Generated new business ideas and opportunities to grow relationships with current partners, and develop financial business cases.
- Managed several licensee business review processes, evaluate royalty revenue vs. Plan and estimate, proactively identifying opportunities for improved revenues, while anticipating potential challenges and risks.
- Worked closely with cross-functional teams to create and execute long-term strategies by category and licensee.
- Oversee all day-to-day operations internally, including ensuring supporting departments such as marketing, PR, and commercial teams are aware of upcoming projects.
- Direct licensees on royalty statements, budgeting, and projections, and monitor partner payment compliance.
Business Development Manager
Milton Keynes Dons FC
Milton Keynes, Buckinghamshire
06.2021 - 04.2022
- Developed and maintained commercial relationships with businesses to drive revenue for MK Dons FC.
- Secured new business opportunities by cultivating strong relationships with potential clients.
- Supported MK Dons SET in securing crucial funds for community initiatives.
- Collaborated with internal teams to strategise and implement business development plans.
- Developed strategic partnerships for sustained growth.
Professional Footballer
Ipswich Town, MK Dons, Northampton Town, Yeovil
Several Areas, Several Areas
06.2003 - 06.2019
Education
GCSEs - Secondary Education
The Bishops Stortford High School
England 06.2002 -
Skills
- Business Strategy
- Strategic Planning
- Brand Licensing
- Brand Management
- Business Relationship Management
- Business Development
- Trusting Relationships
- Interpersonal skills
- Teamwork
- Self-confidence
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Affiliations
- Father to my two amazing children
- Playing Sports
Certification
PRINCE2 Foundation - Project Management - Aug 2024 - 2027
CeMAP Module 1 - Financial Regulation - May 2020
CeMAP Module 2 - Mortgages - May 2020
Level 2 Certificate in Coaching Football (QCF) - Apr 2015
Level 3 (UEFA B) in Coaching Football - Oct 2021
References
References available upon request.
Timeline
Licensing Marketing Manager
Marshall Group
10.2023 - Current
Licensing Manager
Marshall Amplification
04.2022 - 10.2023
Business Development Manager
Milton Keynes Dons FC
06.2021 - 04.2022
Professional Footballer
Ipswich Town, MK Dons, Northampton Town, Yeovil
06.2003 - 06.2019
GCSEs - Secondary Education
The Bishops Stortford High School
06.2002 -
PRINCE2 Foundation - Project Management - Aug 2024 - 2027
CeMAP Module 1 - Financial Regulation - May 2020
CeMAP Module 2 - Mortgages - May 2020
Level 2 Certificate in Coaching Football (QCF) - Apr 2015
Level 3 (UEFA B) in Coaching Football - Oct 2021
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