Daya Basra
Summary
Skilled product designer understands materials, manufacturing processes and customer preferences. Experienced with iterative processes and prototyping. Brings analytical problem-solving abilities and attention to detail. A Hard-working fashion and Jewellery designer with strong organisational skills. Achieves company goals through exceptional planning and prioritisation. Ambitious design student eager to apply design education and training to dynamic role. Excels in creative environments with strong attention to detail and drive for innovation. Masterful attention to detail with in-depth knowledge of trends and design principl
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work history
Fashion designer
Dayascouture
London
01.2024 - Current
- Sketched artistic designs to communicate early planning stages.
- Built complete design packages with drawings and specifications for production team.
- Selected accessory materials and attachments to complete designs.
- Designed new materials patterns to enhance existing product designs.
- Illustrated design concepts via hand sketches diagrams.
- Conducted thorough market research to identify design trends.
- Executed high quality designs using allocated resources and budget.
- Developed design guidelines and standards to maintain consistency across projects.
- Interpreted market research, consumer feedback and sales data to produce fit-to-market designs.
Dressmaker
Dayascouture
London
01.2024 - Current
- Undertook customer fittings, altering garments to exact requirements.
- Harnessed stitching knowledge and expertise to work on multiple fabrics.
- Used hand sewing and finishing techniques to complete bespoke pieces.
- Cut fabrics to shape of garment pattern, reading technical documents to understand design specifications.
- Kept orderly working area, organised tools and equipment, and requested more supplies to maintain productive environment.
- Operated machines with care and attention to produce accurate results.
- Fit, altered and repaired tailored clothing based on customer measurements.
- Paid attention to finishing touches to produce high-quality items.
- Adapted machine settings to suit various fabric requirements.
- Created made-to-measure garments based on client briefs to surpass their expectations.
- Cut materials to exact pattern specifications for minimised fabric waste.
- Planned use of materials for effective resource management and waste control.
- Suggested clothing and accessories to complement client looks.
- Completed workpieces ahead of agreed deadlines.
- Created custom occasion items to detailed client specifications.
- Shaped and decorated hats, sewing artificial flowers and bows.
Jewellery designer and maker
727Jewellery
London
10.2022 - Current
- Worked with high-quality gold, silver and platinum materials to craft unique pieces.
- Created new jewellery designs and modified existing designs.
- Examined assembled or finished products to verify adherence to specifications.
- Reattached or replaced ear wires, chain links and prongs to jewellery pieces.
- Fabricated rings, necklaces and bracelets from precious metals and stones.
- Used CAD to draft new designs and make modifications for custom orders.
- Replaced broken or damaged clasps to restore jewellery pieces.
Education
A-Levels - Maths
Private
London 09.2021 - 08.2023
A-Levels - Biology
Private
London 09.2021 - 08.2023
GCSEs - Currently hold 9 GCSES
Notley High School and Braintree Sixth Form
Braintree 09.2018 - 08.2020
Foundation Degree in Arts - Art and design
City and guilds London School of Art
London 08.2024 -
Skills
- Fashion design
- Pattern cutting
- Machine sewing
- Measuring
- Sewing
- Alterations
- Pattern design
- Hand sewing
- Embroidery
- Dressmaking
- Hand and machine sewing
- Hand stitching
- Working with varied fabrics and materials
- Pattern making
- Craftsmanship
- Jewellery design
- Fashion knowledge
- Jewellery crafter
- Fashion trend research
- Fashion product development
- Fashion expertise
- Luxury fashion styling
- Fashion designing
- Fashion trend knowledge
- Fashion and lifestyle trends
- Fashion and styling expertise
- Eye for fashion
- Fashion Instagram posting
- Luxury fashion sales
- Hardworking
- Fluent in Punjabi
Affiliations
- Jewellery Business
- Clothing Buisness
- Selling bespoke handmade and designed art work
- Up-cycling vintage accessories into jewellery
- Vintage re-seller
Timeline
Foundation Degree in Arts - Art and design
City and guilds London School of Art
08.2024 -
Fashion designer
Dayascouture
01.2024 - Current
Dressmaker
Dayascouture
01.2024 - Current
Jewellery designer and maker
727Jewellery
10.2022 - Current
A-Levels - Maths
Private
09.2021 - 08.2023
A-Levels - Biology
Private
09.2021 - 08.2023
GCSEs - Currently hold 9 GCSES
Notley High School and Braintree Sixth Form
09.2018 - 08.2020
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