Davoud Afzalnia

• Orchestrated the activities of the marketing department with 7 staff, ensuring alignment with strategic objectives, driving a $2.7 million turnover in 2022 through successful market penetration.
• Led Market research team, conducted market expansion and penetration strategies and updated sales strategies using data to improve standard team practices.
• Responsible for sales and marketing of various company petrochemical products
• Closed complex, lucrative deals with new customers, contributing to an approximate aggregated sales turnover of $900,000 for these products over three years.
• Prepared and delivered winning client proposals, business presentations, and sales pitches to C-level executives.
• Implemented Microsoft CRM and Salesforce CRM systems, ensuring streamlined data processes for maximum efficiency, requiring all staff to report on a weekly basis.
• Consistently exceeded revenue targets through new account penetration and development.

Head of Digital Marketing Department

• Designed two user-friendly and comprehensive websites for the company
• Led Search Engine Optimization for the websites and achieved first-page rankings on Google within six months for key industry keywords in multiple languages. Resulted in a consistent flow of 500+ new daily clicks, 20,000+ monthly visits, and 10+ inquiry emails per day, sustained for five years
• Boosted web traffic through strategic content marketing.
• Planned and executed comprehensive digital marketing strategies to increase brand visibility and online presence, including advertisement campaigns such as PPC campaigns (Google AdsAdsAds, Facebook Ad, Microsoft Ad, display advertising, and social media advertising (Facebook, Instagram, Linkedin)
• Achieved 35% increase in ad conversion rates through A/B testing.
• Utilised Google Analytics and HubSpot to monitor PPC advertising and newsletter campaigns.
• Improved email marketing campaigns by enhancing deliverability for increased engagement.

• Worked with customers to devise project scopes and managed ongoing milestones.
• Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
• Compiled and marketed a database of 5,000 companies across eight Asian countries,
• Directed ongoing market research that targeted key customer demographics, resulting in a $700,000 increase in sales and turnover in just five months, and used information to adjust future marketing plans proactively.
• Identified and expanded into three new countries, diversifying the company's international presence and creating new business opportunities
• Leveraged marketing tools and software to produce exquisite marketing materials and track KPIs.
• Coordinated A/B testing to compare impact of marketing materials and inform decision-making.
• Produced periodic marketing reports for senior management, detailing strategy progress and KPI metrics.
• Redesigned the company's website and implemented effective digital marketing strategies, enhancing online presence and engagement.

• Developed marketing plans to support department strategies.
• Worked collaboratively with vendors to complete projects according to schedule and specifications.
• Planned and executed internal and external launch events.
• Produced analytics reports for Marketing Directors to evaluate campaign performance and customer engagement.
• Helped to build and execute integrated field campaigns using email marketing, social ad campaigns, and other appropriate channels
• Optimized landing pages, social media posts and online copy for specific audiences.
• Implemented new content creation methods which increased returning users by 20%.

• Taught Catia to 6 employees, successfully transitioned the factory's design software from AutoCAD Mechanical to Catia.
• Conducted research and development, designed over 20 products using Catia, SolidWorks, and Ansys, reducing design time by 35%
• Produced and organised engineering schematics for projects and incorporated changes.
• Maintained current logs of daily tasks, review comments and labour hours for individual projects.
• Trained junior staff on codes, quality standards and drafting best practices.
• Drafted specifications and documentation for commercial and residential developments.