Davina Yaucat
Reading
Summary
Proactive and results-driven marketing professional with hands-on experience across digital campaigns, events, CRM, and content strategy. Skilled in shaping multichannel marketing initiatives that align with business goals, strengthen brand positioning, and engage diverse audiences. Strong record in developing campaign narratives, managing stakeholders, and coordinating delivery across email, social, web, and events. Confident using HubSpot, GA4, WordPress, Canva, and Zoom to design, monitor, and optimise campaigns. Adept at audience segmentation, messaging frameworks, and storytelling that drives measurable outcomes. Collaborative, detail-oriented, and comfortable working in fast-paced, cross-functional, and international teams.
Overview
5
5
years of professional experience
1
1
Certification
Work history
Marketing Specialist
Pearson Ham Group
London
04.2024 - 08.2025
- Partner with senior strategists to design and roll out integrated campaigns across UK and EU markets, aligning content with business-line objectives and wider brand themes.
- Lead planning and promotion for webinars and events, from briefing to post-event analysis, boosting client engagement and supporting business development.
- Manage HubSpot campaigns across email and social media, including audience segmentation, A/B testing, and reporting to inform optimisation.
- Collaborate on website updates and landing pages, applying SEO best practice to improve visibility and lead capture rates.
- Produce thought-leadership content, infographics, videos, and social assets to strengthen campaign narratives and enhance brand consistency.
- Act as a bridge between internal teams, suppliers, and partners, ensuring alignment on messaging and smooth campaign delivery.
- Developed a refreshed corporate slide deck and presentation assets, supporting client engagement and brand positioning.
Marketing Assistant
Pearson Ham Group
London
01.2023 - 04.2024
- Supported campaign strategy across blogs, social, and email channels, ensuring messaging aligned with firm-wide priorities.
- Maintained CRM data and segmented audiences to improve targeting, resulting in higher lead nurturing effectiveness.
- Produced campaign performance reports with GA4 and HubSpot, analysing CTR, conversions, and ROAS, and advising on next steps.
- Conducted SEO audits and implemented content updates, driving improvements in organic rankings and website traffic.
- Coordinated with designers to deliver branded collateral that supported strategic campaigns.
Social Inclusion Officer
Reading Borough Council
Reading
02.2022 - 01.2023
- Designed and executed community outreach campaigns across Instagram, TikTok, and LinkedIn, achieving a 40% increase in engagement within three months.
- Supported influencer outreach, content creation, and campaign planning with a focus on inclusive messaging.
- Organised stakeholder meetings and local events, ensuring alignment between campaign objectives and community needs.
- Conducted audience surveys and analytics reviews, using findings to adapt messaging and maximise reach.
Journalist
The Lincoln Echo
Lincoln
01.2021 - 03.2022
- Researched, wrote, and optimised content for digital and print platforms, tailoring storytelling for different audiences.
- Leveraged SEO techniques and CMS publishing tools to expand readership and online engagement.
Social Media Intern
Easytap
London
06.2021 - 09.2021
- Managed scheduling of regular posts, ensuring constant engagement with followers.
- Facilitated online community growth for increased customer engagement.
- Contributed towards successful product launches via targeted social media promotions.
- Assisted with planning and delivery of campaigns across multiple platforms.
Education
BA - Journalism
University of Lincoln
Skills
- B2B Marketing & Campaign Strategy
- Audience Segmentation & Targeting
- Stakeholder Engagement & Brief Development
- Narrative Design & Content Creation
- Multichannel Campaigns (social, email, web, events)
- SEO & Web Optimisation
- Analytics & Performance Reporting (GA4, HubSpot)
- Tools: HubSpot, WordPress, Canva, Zoom, Buffer, Hootsuite
Certification
- Google Analytics (GA4 Certified)
- Level 3 Certificate in Marketing Principles
- Level 3 Award in Principles of Coding
Languages
English
Fluent
French
Advanced
Timeline
Marketing Specialist
Pearson Ham Group
04.2024 - 08.2025
Marketing Assistant
Pearson Ham Group
01.2023 - 04.2024
Social Inclusion Officer
Reading Borough Council
02.2022 - 01.2023
Social Media Intern
Easytap
06.2021 - 09.2021
Journalist
The Lincoln Echo
01.2021 - 03.2022
BA - Journalism
University of Lincoln
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