Davina Yaucat
Reading,United Kingdom
Summary
I’m a hands-on, creative marketing specialist with a real passion for bringing ideas to life whether that’s through a standout social campaign, a well-run event, or content that genuinely connects. Working in a small team has meant wearing a lot of hats, from planning and running UK and European events to supporting PR, building brand presence, and collaborating with stakeholders across the business. I’m confident using tools like Canva, HubSpot, Google Analytics and WordPress, Final cut pro, Adobe and I thrive in environments where I can blend creativity with data and clear messaging. What sets me apart is my adaptability, energy, and love for storytelling especially when it helps a brand grow and resonate with people.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
Work history
Marketing Specialist
Pearson Ham Group
London
04.2024 - 07.2025
- Own the planning and promotion of UK and EU events (partner-led and hosted), managing all touchpoints from invites to follow-up content.
- Work closely with commercial and strategy teams to ensure brand messaging is consistent and aligned across platforms.
- Create email campaigns, social media posts, digital assets and client-facing materials using Canva, HubSpot and WordPress.
- Produce performance reports and analyse GA4 data to monitor and optimise engagement and ROI.
- Act as liaison with media partners, suppliers and internal stakeholders to support cross-functional campaigns.
- Contribute to thought leadership content and brand-led storytelling initiatives.
- Generated new business opportunities through networking events.
- Implemented SEO strategies for improved website visibility in search engine results.
- Coordinated trade shows and exhibitions, enhancing brand visibility amongst key demographics.
Marketing Assistant
Pearson Ham Group
London
01.2023 - 04.2024
- Supported marketing campaigns across blog, social, and email, boosting awareness and lead generation.
- Helped organise and deliver marketing activities for conferences, industry panels and partner activations.
- Maintained the CRM and supported email marketing and contact segmentation.
- Worked with the design team to ensure brand consistency across materials.
- Conducted keyword research, assisted in SEO strategy and tracked results using Google Analytics and HubSpot.
- Collaborated on budget planning processes whilst maintaining cost efficiency measures.
- Enhanced social media presence with regular, engaging updates.
Social Inclusion Officer
Reading Borough Council
Reading
02.2022 - 01.2023
- Coordinated team and stakeholder meetings and supported the planning of internal community engagement events.
- Managed calls, room bookings and visitor experience for a busy public-facing team.
- Provided administrative and logistical support, maintaining accurate visitor records and internal documentation.
- Engaged with individuals from diverse and underrepresented communities to promote inclusion, accessibility, and equality in local services.
- Organised and supported outreach events and community workshops aimed at increasing awareness of social programmes.
Journalist
The Lincoln Echo
Lincoln
01.2021 - 03.2022
- Researched, pitched and wrote engaging articles covering local news, culture, and student life.
- Conducted interviews with community figures, students, and university staff to produce original reporting.
- Edited content for grammar, tone and accuracy in line with The Echo's editorial standards.
- Collaborated with the editorial team to meet weekly deadlines and plan content strategy.
- Created multimedia content including short video clips and photo essays for social media and web.
- Promoted articles through social platforms and email newsletters to increase readership.
- Gained hands-on experience with content management systems (e.g., WordPress) and basic SEO principles.
Social Media Intern
Easytap
London
06.2021 - 09.2021
- Produced visual and written content tailored for different platforms including Instagram, TikTok and LinkedIn.
- Managed daily scheduling and engagement via tools like Hootsuite, Buffer, Later and Sprinklr.
- Launched audience-focused campaigns and collaborated with influencers to grow reach.
- Supported the marketing team with campaign planning, performance analysis and reporting.
Radio Presenter
Siren Radio
Lincoln
09.2016 - 03.2019
- Hosted and produced weekly radio programmes focused on arts, culture and student life.
- Interviewed guests, wrote scripts, and managed social promotion of shows to grow the listener base.
- Developed on-air confidence, presentation skills and experience in audio production and editorial planning.
Education
Bachelor of Arts - Journalism
University of Lincoln
Lincoln, England 09.2016 - 06.2020
A-Levels - English Literature (B), History (B), French (A*), Media Studies (B)
Reading Collage
09.2014 - 06.2016
Certificate of Higher Education - Google Analytics 4 Certification
Google Analytics 4 Certification
01.2024 - 03.2024
Certificate of Higher Education - Level 3 Certificate in Marketing Principles
Working Knowledge Marketing School
London 01.2023 - 06.2023
Certificate of Higher Education - Level 3 Award in Principles of Coding
Working Knowledge Marketing school
London 01.2023 - 06.2023
GCSEs - Maths (C), English Literature (A), English Language (B), Triple Science (B), French (A*), Music (B),
Denefield Secondary School
Reading 09.2012 - 06.2014
Skills
- Digital marketing strategy
- Social media management (Instagram, LinkedIn, TikTok, Twitter, etc)
- Email marketing campaigns (HubSpot)
- Copywriting & content creation
- Press releases & PR coordination
- Campaign planning & reporting
- Canva (graphic design & branding assets)
- Video editing (Final Cut Pro)
- WordPress & blog publishing
- Google Ads & PPC fundamentals
- Adobe Creative Suite (basic knowledge)
- Google Analytics (including GA4 certified)
- HubSpot CRM & marketing automation
- SEO principles (on-page optimisation & keyword research)
- Reporting & data analysis (Excel, Google Data Studio)
- Event planning & coordination (UK & EU)
- Budgeting & supplier liaison
- Logistics and merchandise management
- Stakeholder and sponsor communication
Languages
French
Native
English
Native
Timeline
Marketing Specialist
Pearson Ham Group
04.2024 - 07.2025
Certificate of Higher Education - Google Analytics 4 Certification
Google Analytics 4 Certification
01.2024 - 03.2024
Marketing Assistant
Pearson Ham Group
01.2023 - 04.2024
Certificate of Higher Education - Level 3 Certificate in Marketing Principles
Working Knowledge Marketing School
01.2023 - 06.2023
Certificate of Higher Education - Level 3 Award in Principles of Coding
Working Knowledge Marketing school
01.2023 - 06.2023
Social Inclusion Officer
Reading Borough Council
02.2022 - 01.2023
Social Media Intern
Easytap
06.2021 - 09.2021
Journalist
The Lincoln Echo
01.2021 - 03.2022
Radio Presenter
Siren Radio
09.2016 - 03.2019
Bachelor of Arts - Journalism
University of Lincoln
09.2016 - 06.2020
A-Levels - English Literature (B), History (B), French (A*), Media Studies (B)
Reading Collage
09.2014 - 06.2016
GCSEs - Maths (C), English Literature (A), English Language (B), Triple Science (B), French (A*), Music (B),
Denefield Secondary School
09.2012 - 06.2014
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