Summary
Overview
Work history
Education
Skills
Custom
Personal Information
References
Timeline
SeniorSoftwareEngineer

DAVID MACDONALD

Bicester

Summary

I have been with Burberry Since November 2011. I have grown from a guard based in a single shop to being active in most areas of the Asset and Profit Protection sector with in Burberry. I have had exposure in Mainline and Concession where I managed since 2020 in the UK and have since been asked to get involved with Northern Europe from August 2023 and then Southern Europe (Maternity Cover) since April 2024.

My exposure in these sectors have moulded me to be adaptive and creative not just in APP but aware of other Departments of the business where roles intertwine. Luxury retail has needed to adapt since Covid and the introduction of selling digitally has been a key area of growth and the management of stores remotely for myself.


Overview

13
13
years of professional experience

Work history

EMEIA Outlet APP Manager

Burberry
08.2023 - Current

Working with the Outlet Europe Director and District Managers to improve and Implement APP processes and Policies. Outlets Europe contribute to 55% of the Business and also have 60% of the total loss in EMEIA.

  • Short term goals were to improve communications between stores and APP. Which involved site visits, shrink school, Auditing the store using a tool created through an App,
  • Educating staff and managers on ways to improve shrink. Working in different countries come with challenges with different laws.
  • Managing remotely CCTV, Access Control.
  • Having regular meetings with store management and feedback to the District Managers/Director.
  • Budget discussions and involvement, Europe stores do not have in house security, so the development with the external agencies.
  • Structuring secure ways of expanding the retail business through Pay by link and doing risk assessments with that.
  • Using tools such as one-drive to create documents to support stores and as well be able to manage them.
  • Working with the Brand to improve our couriers.
  • Working closely with other departments of the brand, such as Operations, H&S finance and HR.

Asset Profit Protection Outlet/Mainline UK Manager

Burberry
01.2020 - Current
  • Site Builds (Heathrow, Bond, Selfridges, Bicester.)
  • Working with Supply Chains for products from outside the UK.
  • Operations of the security in sites.
  • Working in the Burberry Fashion event, working with other agencies, VIPs, afterparties, event management and security set up.
  • Planned and managed resources and budget to support and deliver objectives.
  • Educating Managers on shrink and behaviours to improve loss.
  • Upskilled staff through targeted training opportunities, enhancing team capabilities.
  • Conducted audits and risk assessments to achieve regulatory compliance.

Burberry Events

Burberry
02.2015 - Current

Since getting my Close Protection License, Burberry have actively used me in their Fashion events as well as AGM meetings or any store/VIP engagements.

  • I have been tasked to look after our Creative designers on their public events. This would involve :
  • Risk assessments.
  • Working closely with event management and other operations with in the event.
  • Reconnaissance of venues.
  • Crowd management.
  • Evacuation planning.
  • First Aid
  • Working with the clients extended invites.

Sample Sale

Burberry
06.2012 - Current
  • Whilst running my stores I have also been given the responsibility to manage and secure the sample Sale
  • This is a £8.5 Million a year event.
  • Stock control and management, including Storage.
  • Access control.
  • Product location that of High Value Shop floor layout, location of HV on CCTV.
  • CCTV, Investigations for both theft but also parallel trading.
  • Operations and Health and Safety Representative
  • Planned staff and resources within business budgets for minimised expenditure.

Asset and Profit Protection Outlet Manager

Burberry
12.2018 - 01.2020
  • Multiple site management.
  • Managing a securing 130 million pound a year stores.
  • Working with Intruder, CCTV, access control equipment.
  • Assisting in the layout of all of security aspects of a new build.
  • Team development (staff, security and Senior/Junior management)
  • Managing External Guarding companies
  • Working to a budget.
  • Internal/External investigations.
  • Assisted in recruiting, hiring and onboarding store staff.
  • Oversaw business staffing and training, building successful, customer-focused team.

Asset and Profit Protection Manager

Burberry
12.2016 - 12.2018
  • In House Investigations.
  • Stock loss programs and training on shrink.
  • Supervisor and team development.
  • Store objective/development.
  • Managing and securing a £60-80 million pound a year store.
  • Continuation of Sample sale, External guard company meetings
  • Working with the other outlets in development and shrink improvement.
  • Introducing systems in store to increase revenue, reduce risk.
  • Conflict managing, crowd control.
  • Managing/securing an offsite storage unit

Asset and Profit Protection Supervisor

Burberry
11.2012 - 12.2016
  • Managing a team of up to 17 guards, (Team development, managing sickness and holidays, Investigations, disciplinary procedures.).
  • Bettering Store shrinkage, since starting we have gone from 1.4% shrink to 0.2% consistently since November 2013 (working at cost Value).
  • Store awareness, developing and championing my team to deliver training to the store.
  • Product awareness and care.
  • Going to other Burberry stores to train teams on aspects of Security and Health and Safety/ Operations.
  • Security Systems and operations (Intruder, de-tagging equipment, CCTV, Access Control, Communications).
  • Managing external guarding.
  • Staff retention
  • Reporting and Communication., -Securing a 48 million pound a year store and Offsite.
  • Oversaw day-to-day activities of team, ensuring tasks were completed to high standard.

Asset and Profit Protection

Burberry Ltd.
11.2011 - 11.2012
  • Stock monitoring as well as implementing ways to prevent the loss of our assets whether it is through theft or damage
  • Running/Managing up to a team of 5 APPO across 3 stores,
  • Looking after multiple stores.
  • Duties also include staff investigations, CCTV, Monitoring sale websites and reporting any products that may be being sold out side of the store.
  • Shop floor and Back of House Patrols.
  • Reporting/Communication/Statements.
  • Product rotation
  • Health and Safety
  • Operations, Daily Cash handling,
  • Staff positioning
  • Equipment checks and maintenance.

Education

NVQ in management -

Basic management training - undefined

Managing absence and sickness - undefined

Fire warden - undefined

First Aid - undefined

Loss control - undefined

Key skills - undefined

Bomb threat training - undefined

Card fraud training - undefined

Advanced Driving - undefined

Use of weapons - undefined

Unarmed Combat - undefined

Internal Investigation programs (Burberry fitted) - undefined

Skills

  • Leadership skills
  • Team Leadership
  • Microsoft Excel
  • Strategic Planning
  • Financial reporting
  • Conflict Resolution
  • Project Management
  • Financial risk analysis
  • Department management
  • Disciplinary procedures
  • Workforce development
  • Team motivation
  • Staff recruitment
  • Coaching leadership

Custom

On Request

Personal Information

Date of birth: 01/22/87

References

References available upon request.

Timeline

EMEIA Outlet APP Manager

Burberry
08.2023 - Current

Asset Profit Protection Outlet/Mainline UK Manager

Burberry
01.2020 - Current

Asset and Profit Protection Outlet Manager

Burberry
12.2018 - 01.2020

Asset and Profit Protection Manager

Burberry
12.2016 - 12.2018

Burberry Events

Burberry
02.2015 - Current

Asset and Profit Protection Supervisor

Burberry
11.2012 - 12.2016

Sample Sale

Burberry
06.2012 - Current

Asset and Profit Protection

Burberry Ltd.
11.2011 - 11.2012

NVQ in management -

Basic management training - undefined

Managing absence and sickness - undefined

Fire warden - undefined

First Aid - undefined

Loss control - undefined

Key skills - undefined

Bomb threat training - undefined

Card fraud training - undefined

Advanced Driving - undefined

Use of weapons - undefined

Unarmed Combat - undefined

Internal Investigation programs (Burberry fitted) - undefined

DAVID MACDONALD