David Smith
Group Marketing Director
Waterlooville
Summary
Strategic leader in international IT technology. Over 30 years’ experience of working with Global IT Brands and private companies at Board level to deliver award winning multimedia marketing campaigns / programmes, corporate solution sales and profitable start up business divisions. An innovator accomplished in leading and motivating organisations through change, to a shared vision and identity, whether the end goal is a greater market share or a business sale. Demonstrable track record of personal leadership in securing large scale Corporate and Public Sector Accounts. An English, French and Spanish speaker with understanding of Italian. Media trained with extensive TV, radio and press experience.
Overview
34
34
years of professional experience
3
3
years of post-secondary education
Work History
Group Marketing Director
Xeretec / Landscape
08.2020 - Current
- Leading and developing all aspects of the marketing mix
- Transformation, re-branding and re-positioning of the organisation with 40 new suppliers into 5 new IT markets
- Launch of new corporate web presence, development of differentiated Value Proposition & all content
- Introduction of Marketing Automation and Enhancement of Organisation CRM
- Owner of contract bids, and recent wins 25/26 inc Babcock, University of York, Aston Uni. The FA, World Duty Free
Customer Solutions Director
Xeretec / Landscape
06.2018 - 08.2020
- Leading all business generation activities inc Group Marketing, Public Sector & New Commercial customers
- Development & launch of Device as a Service (DaaS) and Cloud Services (XaaS) models
- Worked with HP on development and positioning of WW DaaS for their global team
- Creation of new business sales engine and team of fresh graduates
- Start-up revenues of over £10M in initial 12 months, £2.55M revenues in height of lockdown
Chief Executive Officer - Landscape
Xeretec / Landscape
09.2009 - 06.2018
- Appointed to significantly scale and transform the business
- Awarded HP’s Exclusive Printer Factory Outlet Contract for the UK and EMEA
- HP’s Growth Partner of the Year for Managed Print & HP’s licensed UK Gov sub-contractor
- Created and coded a bespoke ERP system for HP contract lifecycle management
- Delivered a significant number of transformational customers including all Landscape’s NHS customer base
- Engineered the HP Public Sector Sub Contractor model with the HP Commercial Legal team
- Successful company sale in June 2017
Chief Strategy & Innovation Director
Hurricane Marketing
01.2009 - 09.2009
- Short term Board Level Consulting
Director (Managing) UK & I – IT Division
Samsung Electronics
11.2007 - 01.2009
- P&L responsibility for Samsung’s range of IT products through B2C and B2B channels
- Managing sales, marketing, distribution, retail and reseller channels, supply chain and PR
- Driving substantial market growth in mature markets as a new PC entrant
- £120M annual revenue business with team of 45 people
- 3 x year on year growth in mobile computing sales and 208% of target
- 102% of target for display technology with 13% annual growth (market declining at 28%)
- Grew small format TV monitor market share to 42.8% in Q3 2008
- Recruited 19 key personnel in 6 months
Director UK & I – Marketing, Canon Business Solutions
Canon UK & I
11.2005 - 11.2007
- Responsible for full B2B marketing mix, inc product pricing, management, forecasting, inventory, marketing, channel marketing, advertising, promotions, PR, sales and product training, tender business team and CRM
- £325M revenue business with team of 60 people across 7 units
- Launched Canon into the Production Print Market with ImagePress & ImageRunner Advance into office
- “Colour of Money” Programme delivered 130% budget in H1 06 – reversed market share decline
- “Diet” Campaign delivered 250% yoy growth H1 07 and 112% budget
- Nominated “Best B2B Marketer of the Year 2007”, winner of two industry awards (nominated for three more)
Head of Commercial Marketing & SMB, UK & I
HP Inc
05.2004 - 11.2005
- Responsible for HP’s B2B marketing programmes, including all volume marketing engines (national press and radio advertising, HP Public and Press Relations, catalogues, online, channel co-branding, direct mail, etc)
- HP’s Mid-Market Programme of 1 to 1 relationship marketing to large organisations
- Strategic relationship / collaboration with key partners such as Microsoft, Intel and the Institute of Directors.
- Largest sector outside USA for HP with revenues from the sector over $1.2BN p.a.
- Leading the execution of $12M annual marketing budget, with a team of 20 people
- Developed and ran HP’s highly successful Dell Attack Programme
- Nominated for three industry awards
- “Stress of Commuting” & “Info Mania” PR programmes both delivered 200+ pieces of coverage in 2005
Country Head of SMB, UK & I
HP Inc
09.2000 - 05.2004
- A sales, channel and marketing role, coordinating and managing HP’s efforts into the traditional “SMB” space of companies with less than 500 employees
- Leading field and call centre resource (30 channel-facing, 20 customer-facing)
- Direct channel management of all HP’s SMB resellers (1200) and sales of all products via this channel
- HP sales and marketing strategy in the SMB market
- Channel and SMB PR
- Built “HP Centres of Excellence” Programme – a franchise-like national reseller network
- Winner “SMB Vendor of the Year 2001, 2002, 2003” (VNU Industry Awards)
Head of Emerging Technology, UK & I
HP Inc
01.1999 - 09.2000
- Introduce new, specialist HP Technology and create sustainable routes to market for products requiring complex sales cycles via high volume, and traditionally low margin, low touch channels to market.
- An entrepreneurial role within the constraints of a Corporate Volume Business.
- HP’s leading region for new technology outside USA
- Nominated for two industry marketing awards
Board Director, Sales & Service
ProcessFlows / Kommunicate
07.1992 - 12.1998
- Start-up operation with VC backing (Lloyds Dev Capital and Nat West Ventures), taking new tech to market
- Provided integrated comms solutions to large UK orgs, inc LAN fax, document workflow & Unified Messaging.
- Personally created more than 500 Blue Chip customer accounts
- Promoted to the Board to assist Institutional Investors realise their shareholding
- All revenue generation activities, sales force, services team and channel creation
- Built from 2 sales, 1 tech support, 0 customers to 12 sales, 25 tech support, 1500 customers and 75 resellers
- Successful company sale and VC investment realisation
Education
B.A (Hons) - Business Studies & Marketing
The University of Greenwich
10.1983 - 01.1986
A Levels - Mathematics, French, Spanish
Lord Wandsworth College
09.1976 - 06.1983
Skills
Global IT OEM Exec and B2B VAR Leadership Experience
Managed the growth and ultimate sale of 2 private / VC backed businesses
Multiple award-winning campaigns and finalist for B2B Marketer of the Year
Org re branded & launched with 40 new suppliers, 5 new markets, multi-media site
Pursuit and creation of net new large Corporate & Public Sector Contract Customers
Interests
Music composition, recording and production, Supporting my son in his rugby career, Walking my English Springer Spaniel, Running and fitness, I am writing a novel, Creating workflow tools and process automation
Languages
French
Advanced (C1)
Spanish
Intermediate (B1)
English
Bilingual or Proficient (C2)
Timeline
Group Marketing Director
Xeretec / Landscape
08.2020 - Current
Customer Solutions Director
Xeretec / Landscape
06.2018 - 08.2020
Chief Executive Officer - Landscape
Xeretec / Landscape
09.2009 - 06.2018
Chief Strategy & Innovation Director
Hurricane Marketing
01.2009 - 09.2009
Director (Managing) UK & I – IT Division
Samsung Electronics
11.2007 - 01.2009
Director UK & I – Marketing, Canon Business Solutions
Canon UK & I
11.2005 - 11.2007
Head of Commercial Marketing & SMB, UK & I
HP Inc
05.2004 - 11.2005
Country Head of SMB, UK & I
HP Inc
09.2000 - 05.2004
Head of Emerging Technology, UK & I
HP Inc
01.1999 - 09.2000
Board Director, Sales & Service
ProcessFlows / Kommunicate
07.1992 - 12.1998
B.A (Hons) - Business Studies & Marketing
The University of Greenwich
10.1983 - 01.1986
A Levels - Mathematics, French, Spanish
Lord Wandsworth College
09.1976 - 06.1983