David Skinner

Responsibilities:

• Implementation of marketing strategies for clients in a range of industries, covering Google & social advertising, SEO & user experience improvements
• Daily project management including client communications, budget reviews and task allocation, ensuring all factors fit the wider project strategy
• Management of 7 junior employees over my 5 years at Cariad, ensuring they're supported with their daily tasks and are on-track to meet their development goals
• Creation and delivery of training and development plans for the company
• Creation and implementation of marketing strategies for our agency to develop new business

Achievements:

• Gained a 67% year-on-year increase in Google Ads conversions for the Kings Place Music Foundation (charity number: 1107839)
• Continued to deliver record results for my clients resulting in exemplary retention rates and retainer expansions
• Suggested and implemented several company initiatives to improve performance and motivation

Responsibilities:

• Creation and delivery of a range of advertising (Google & Meta), SEO and UX campaigns for SMEs in various industries
• Adhered to various budget, time and capacity restraints to ensure projects were completed within the set scope and timeframe
• Management of client relationships to ensure their goals are understood and met

Achievements:

• Created and managed the Google Ad Grant account for the Muscle Help Foundation, generating ~1,000 additional conversions & improving year-on-year traffic by over 150% (charity number: 1096716)
• Delivered strong results across my client base to achieve the best retention rate in my team throughout Covid and gain a promotion

Responsibilities:

• Creation of SEO, social, advertising & UX campaigns to improve online performance
• Management of analytics, reporting, stakeholder & client management for each retainer

Achievements:

• Created and managed the Meta Ads campaigns for Children With Cancer UK to increase conversions by 40%+ vs previous activity by utilising ad copy, creative and targeting A/B testing (charity number: 298405)
• Championed successful digital marketing campaigns for a range of high-profile businesses, including E.ON, Standard Chartered Bank, Wacom & Squaremeal

Responsibilities:

• Implementation of SEO/UX/Social/PPC marketing strategies created by my team
• Management of client relationships, analytics and reporting
• Dedication to learning various digital marketing facets including SEO, PPC (or paid advertising), social media and user experience

Achievements:

• Managed several successful digital marketing campaigns, gaining record results for iSmash and Futurelearn, as well as my first SEO success for Children With Cancer (gaining record rankings with an internal linking campaign)
• Gained a promotion to account manager in a year, putting myself in the top 10% of executive recruits at the agency

Responsibilities:

• Delivery of quality assurance projects for a range of e-learning products
• Working with developers and designers to improve the user experience as well as review and improve the quality of copy

Achievements:

• Consistently recommended key UX and copy amendments on digital products over my time at the company