David Sherman
London,UK
Summary
Senior communications and brand leader with 10+ years of experience building and scaling global content, communications, and brand functions across Web3, AI, SaaS, Fintech, and enterprise technology. Proven track record in executive communications, thought leadership, PR strategy, crisis communications, internal communications, and brand transformation. Experienced people manager with a history of building high-performing, distributed teams from scratch.
Overview
12
12
years of professional experience
Work history
Director of Brand and Campaigns
io.net
2025.12 - Current
- Oversee all strategic planning for the marketing team and transform corporate objectives into effective and measurable campaigns.
- Establish and activate a comprehensive brand strategy based on market analysis to position the company as a clear and well-differentiated leader in AI infrastructure.
- Develop, orchestrate, and evaluate all brand, awareness, and GTM campaigns across channels and audiences, managing team resources, budgets, and timelines.
- Supervise and mentor the content, social, and community teams, providing opportunities for growth and collaboration.
Head of Content and Communications
Starknet Foundation
2024.06 - 2025.12
- Built and scaled the content and communications function from zero, including hiring, mentoring, and defining processes and workflows.
- Led the full brand transformation initiative, developing brand values, archetypes, strategic narratives, messaging frameworks, and tone of voice.
- Directed PR, thought leadership, and ecosystem communications, significantly increasing industry visibility and category leadership.
- Established and oversaw the internal communications infrastructure, including company values, crisis communication, and employee communications.
Head of Content and Communications
NEAR Foundation
2022.12 - 2024.06
- Led and scaled a global, cross-functional communications team spanning content, PR, and editorial strategy for a leading Web3 project.
- Designed and executed an integrated content and communications strategy supporting product, marketing, and community initiatives.
- Owned executive communications for C-level leadership, including thought leadership, keynote speeches, and byline articles in mainstream and industry publications.
Senior Storyteller
AppsFlyer
2019.10 - 2022.12
- Owned company-wide brand positioning and narrative strategy across 18 global offices.
- Led the creation of a new brand identity and corporate website, aligning product, marketing, and sales messaging.
- Defined and operationalized a shared product story, supporting product marketing, launches, and sales enablement.
- Established an internal communications framework supporting product launches, CSR initiatives, and HR communications.
Head of Brand and Content Strategy
Kin Ecosystem
2018.04 - 2019.10
- Led end-to-end brand identity development (visual and verbal) for a Web3 fintech ecosystem.
- Built and executed brand, communications, PR, and messaging strategies for a Web3 Fintech ecosystem.
- Managed internal creative, research, and strategy teams alongside external agencies.
- Served as primary writer, company spokesperson, and advisor to the executive team.
Brand and External Communications Manager
Leaseweb
2016.12 - 2018.04
- Developed and owned the company's global brand story, messaging framework, and voice guidelines.
- Designed and executed an international PR strategy across multiple regions and markets and acted as company spokeperson
- Managed internal content, communications, and social teams, as well as external agencies.
Head of Communications
Colu
2016.01 - 2016.12
- Built and executed an end-to-end communications and marketing strategy for a blockchain-based B2C fintech company.
- Led community engagement and communications initiatives.
- Produced executive-level materials including keynotes, investor decks, and strategic one-pagers.
Content and Communications Manager
Sears Israel
2014.09 - 2016.01
- Built a multi-channel content strategy across web and mobile in close collaboration with product teams.
- Created brand identity and messaging across product, web, and marketing channels.
- Led branding and go-to-market communications for a consumer IoT product launch.
Content Marketing Manager
Matomy Media Group
2013.10 - 2014.09
- Designed and executed a content marketing strategy and editorial calendar.
- Developed corporate website narratives and messaging architecture.
- Produced long- and short-form content including blogs, white papers, sales decks, and social media assets.
Education
PhD - Religion, Culture & Ethics
Vanderbilt University
Diploma - Transformational Coaching
Animas
MA - Philosophy & Religion
McGill University
BA - Philosophy & Religion
McGill University
Skills
- Content strategy and editorial leadership
- Corporate communications
- Brand strategy and architecture
- Executive communications
- Thought leadership and speechwriting
- Public relations and media relations
- Crisis communications and reputation management
- Internal communications
- Product marketing and messaging
- Leadership development and coaching
- Global team management
- Web3, blockchain, and crypto ecosystems
- AI and emerging technologies
- SaaS and B2B technology
Timeline
Director of Brand and Campaigns
io.net
2025.12 - Current
Head of Content and Communications
Starknet Foundation
2024.06 - 2025.12
Head of Content and Communications
NEAR Foundation
2022.12 - 2024.06
Senior Storyteller
AppsFlyer
2019.10 - 2022.12
Head of Brand and Content Strategy
Kin Ecosystem
2018.04 - 2019.10
Brand and External Communications Manager
Leaseweb
2016.12 - 2018.04
Head of Communications
Colu
2016.01 - 2016.12
Content and Communications Manager
Sears Israel
2014.09 - 2016.01
Content Marketing Manager
Matomy Media Group
2013.10 - 2014.09
PhD - Religion, Culture & Ethics
Vanderbilt University
Diploma - Transformational Coaching
Animas
MA - Philosophy & Religion
McGill University
BA - Philosophy & Religion
McGill University