David McDougall
Content Writer / Producer For Web3 and DEFI
Richmond
Summary
Experienced & entrepreneurial web3 writer and content producer. Ten years in DLT with a strong background in video production. Skilled in creating sticky digestible content for non technical audiences. Copy-oriented and able to work on multiple projects simultaneously. Deep knowledgeable of blockchain technology and the main DEFI protocols.
Overview
23
23
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Founder
Cull Carbon
Richmond
03.2021 - 02.2023
- Established and bootstrapped this Web3.0 startup operating in the REFI and Voluntary Carbon Markets
- Cull's mission was to help Hemp Farmers monetise their CO2 yields by bridging the gap between Nature and the Blockchain
- The Crypto Tsunami of 2022 and EU MiCA regulations put paid to to an ITO and the company was discontinued.
Executive Producer
The Wired Agency
Doha
09.2013 - 02.2021
- Interactive Online Content & Broadcast Documentary Films
- Oversaw the production of a highly successful television campaign for Al Jazeera that generated over 10 million views and increased brand awareness by 20%
- Developed and executed a content strategy for a major rail company that resulted in a 40% increase in website traffic and a 25% increase in social media engagement over the course of six months before their launch
- Successfully managed the production of a series of educational webinars for North Western University that increased lead generation by 30% and drove more than $1 million in revenue
- Managed a team of content producers to create an interactive microsite that increased website dwell time by 50% and led to a 10% increase in conversions. Clients included Total, Harrods, Land Rover, Qatar Airways, Hamad International Airport, Qatar Foundation, Qatar Media Corporation, Qatar University, North Western University, Al Ahli Hospital and Qatar Businessman’s Association.
Senior Producer
Qatar Media Corporation
Doha
09.2018 - 02.2020
- Develop and produce a slate of television programmes, online content and promos for a start-up English language channel.
Content Producer
Freelance
06.2009 - 09.2013
- Branded Content & Documentary Films - assignments included Thabyay Education Network in Myanmar, Mantra Media, Living Films and Keen Media in Bangkok, Fashion TV in Hong Kong, Bigfoot Studios in the Phillipines, ALBA in Bahrain and in the UK, Tracc Films, Dependable Productions, Savills, The University of Durham, The Daily Telegraph and Monocle Magazine.
Content Producer
Alchemy Films
Dubai
07.2007 - 07.2009
- Branded Content, Documentaries, TVCs & Virals
- Clients included Armani,
- Ferragamo, Emirates Airlines, McKinsey, Ericsson, Jotun, Jumeirah,
- Bloomberg, Bell Pottinger, DP World, You Gov, CNBC, Monocle Magazine,
- CNN, Emaar, TBWA RAAD, Leo Burnett Dubai, ADTA, Impact BBDO, Grey,
- Ogilvy
- BBC / Discovery / National Geographic / Channel 4 News
Development Producer, Associate Producer, Production Manager
Kleinwort Benson, American Express, HFC
London
04.2004 - 06.2007
- Production credits for the flagship BBC shows Horizon and Storyville, Channel 4 News, PBS, Discovery, National Geographic
- IMDB: https://goo.gl/7htk2n, // HSBC
Development Producer Associate Producer & Production Manager
Paladin Invision Productions
03.2003 - 04.2004
- Multi Emmy winning documentary film production company.
Associate Producer, Production Manager, Head, Development
Atlantic Celtic Films
Windsor
09.2001 - 04.2003
- Specializing in Investigations & Current Affairs documentaries.
Education
Bachelor of Science - Econ, Agricultural Economics
The University of Reading
United Kingdom 1 1991 - 1 1994
High School Diploma -
Ampleforth College
North Yorks, NYK 01.1985 - 01.1991
Skills
Top Skillsundefined
Timeline
Founder
Cull Carbon
03.2021 - 02.2023
Senior Producer
Qatar Media Corporation
09.2018 - 02.2020
Executive Producer
The Wired Agency
09.2013 - 02.2021
Content Producer
Freelance
06.2009 - 09.2013
Content Producer
Alchemy Films
07.2007 - 07.2009
Development Producer, Associate Producer, Production Manager
Kleinwort Benson, American Express, HFC
04.2004 - 06.2007
Development Producer Associate Producer & Production Manager
Paladin Invision Productions
03.2003 - 04.2004
Associate Producer, Production Manager, Head, Development
Atlantic Celtic Films
09.2001 - 04.2003
High School Diploma -
Ampleforth College
01.1985 - 01.1991
Bachelor of Science - Econ, Agricultural Economics
The University of Reading
1 1991 - 1 1994
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