David Lane
Coventry,West Midlands
Summary
Seasoned professional with focus on brand and marketing leadership. Extensive expertise in brand development and oversight, copywriting, media relations and general marketing management.
Proven track record in managing corporate communication, strategic campaign management, and social media presence. Adept at engaging with corporate stakeholders and handling crisis communication.
Overview
15
15
years of professional experience
Work history
Head of Marketing
GES EMEA & Visit by GES
Birmingham | London
02.2022 - 01.2026
- Spearheaded brand strategy initiatives for GES EMEA and SaaS business.
- Managed £300k budget for corporate stakeholder engagement across two brands in EMEA.
- Launched GES into new geographic markets throughout Europe and Middle East.
- Wrote and executed market segmentation strategies, tailoring promotional efforts accordingly.
- Supported corporate customer acquisition and retention through targeted marketing activities.
- Facilitated 13% revenue growth for SaaS product by optimising customer journey.
- Directed brand inclusivity and accessibility upgrades across EMEA region.
- Established robust media and industry connections through strategic press collaborations.
- Directed PR and SEO content campaigns for increased visibility.
Marketing Manager
Human Built/Service Graphics
Birmingham, West Midlands
09.2020 - 02.2022
- Co-founded start-up amid COVID-19 pandemic
- Spearheaded the creation and launch of an innovative brand
- Managed social media strategy increasing brand awareness and gaining 2,100 customers within 2 years
- Developed compelling proposals, aiding team growth to £2m business in 2 years
- Managed marketing for Service Graphics, selling facility fit-out services to Europe’s leading retail, sports and construction brands
- Directed email marketing efforts, streamlining customer orders
- Developed comprehensive sales enablement materials
- Created brand presence by fostering strong media relationships in a crowded industry
Marketing Manager - Exhibitions
Melville/Global Experience Specialists
Coventry, West Midlands
03.2012 - 07.2020
- Progressed from Exhibitor Marketing Coordinator to Marketing Manager for Exhibitions by 2018
- Managed marketing for 8 business lines across UK, Europe, and Middle East
- Directed annual marketing campaigns, activating three consecutive Confex keynote sponsorships worth £65,000 each year
- Developed succinct and benefits-focused copy adhering to brand guidelines
- Executed gap analysis to create a new business line, resulting in 2,500 sales and £9 million in revenue
- Authored £42 million worth of winning proposals during a two-year commercial team secondment
- Supported email marketing campaigns, fostering customer loyalty.
Business Banker
Barclays Bank
Coventry, West Midlands
04.2011 - 06.2011
- Resolved customer product complaints empathetically and professionally
- Gathered essential customer information for tracking
- Resolved challenging customer issues with patience and professionalism
Customer Service Assistant
Debenhams
Coventry, West Midlands
08.2010 - 01.2011
- Supported busy department store's seasonal retail operations in Coventry
- Supported customers and enhanced visual merchandising during Christmas season
Education
BA Hons - Advertising & Marketing
Coventry University
Coventry 10.2007 - 07/2010
A-Level - Applied Business Studies and Sociology
Foxford School & Community Arts College
Coventry 09.2005 - 07/2007
GCSE - 7 GCSEs; including Maths and English A–C
Foxford School & Community Arts College
Coventry 09.2000 - 07/2005
Skills
- Brand development and oversight
- Copywriting, content and media relations
- Engagement with corporate stakeholders
- Exhibition strategy and implementation
- Social media presence management
- Creative studio management
- Budget oversight and control
- Corporate communication management
- Strategic campaign management
- Print ad campaign execution
- Proposal development and tender responses
Affiliations
- Motorcycle Racing (spectating!)
- Football (Coventry City #PUSB)
- Country Walking
- Video Gaming
- Anime
- History & Castles
Accomplishments
- EMEA-wide brand accessibility refresh
- Authored 20+ winning industry award entries
- 2x "Innovation of the Year" awards for "Show Ready"
- Employee impact award at company end-of-year celebration
References
References available upon request.
Timeline
Head of Marketing
GES EMEA & Visit by GES
02.2022 - 01.2026
Marketing Manager
Human Built/Service Graphics
09.2020 - 02.2022
Marketing Manager - Exhibitions
Melville/Global Experience Specialists
03.2012 - 07.2020
Business Banker
Barclays Bank
04.2011 - 06.2011
Customer Service Assistant
Debenhams
08.2010 - 01.2011
BA Hons - Advertising & Marketing
Coventry University
10.2007 - 07/2010
A-Level - Applied Business Studies and Sociology
Foxford School & Community Arts College
09.2005 - 07/2007
GCSE - 7 GCSEs; including Maths and English A–C
Foxford School & Community Arts College
09.2000 - 07/2005