David Hutchison
Summary
I am a pro-active, organised and results-driven individual with a track record of running successful marketing campaigns and increasing conversions for businesses. I constantly look to learn and expand my professional skills at every opportunity - keeping up to date with the latest platform features and communicating to my team on how we can test them. I enjoy working with people but am also self-motivated when working alone. I always aim to provide as much value as possible to those around me and welcome any opportunity to gain experience.
Overview
10
10
years of professional experience
2018
2018
years of post-secondary education
Work history
Digital Marketing Lead
Mucky Puddle (Full-Service Agency)
Glasgow
06.2023 - Current
- Promoted to Digital Marketing Lead for MP's global range of clients.
- Execute and optimise paid campaigns on Google and social channels.
- Plan, manage and optimise advertising budgets up to and including six-figures. Devise strategies to consistently achieve up to a £30 return on ad spend (ROAS) through compelling creative and platform specific best practices.
- Increase KPIs, including: 33% increase in leads in 12 months, a 55% increase in net sales in 12 months, and consistently delivered record-breaking monthly revenue.
- Identify opportunities across all marketing channels to both acquire new customers and increase customer lifetime value.
- Lead client meetings, updating stakeholders on all marketing activities, and provide consultancy on targets, product release schedules, and current market challenges.
- Maintain focus on net profitability in the development and execution of marketing initiatives.
- Foster individual development within my team through actionable tasks directly relating to client goals.
Digital Marketing Consultant
Mucky Puddle (Full-Service Agency)
Glasgow
06.2021 - 06.2023
- Consulted for a range of clients across multiple industries including sports stores, whisky distilleries, law firms, fabric producers and more.
- Drove a 67% increase in monthly revenue for a key client.
- Aided in devising content and SEO strategies, carrying out keyword research, producing email campaigns, and launching paid Google & social campaigns.
- Used Google Analytics to enhance user experience and understand what channels were contributing to growth.
- Helped to manage thousands of products, collections and creating blog content in line with new product launches and promotions.
SEO Content Writer
Accelerate Agency
Glasgow
05.2021 - 06.2021
- Produced SEO optimised content for Accelerate's clients.
- Continuously tested and improved SEO techniques to achieve the highest possible rank on search engine results pages.
- Understood client briefs and provided engaging content on a range of business and marketing topics.
Team Leader & Customer Service Supervisor
Waitrose & Partners
Glasgow
09.2017 - 01.2021
- Promoted from shop assistant to Team leader and supervisor, allowing me to gain management experience early in my career.
- Trained in numerous areas, including customer and food service, retail, procurement and general operations, to satisfy my need for continuous learning.
- Trained partners and made decisions to ensure the most productive use of resource for the branch.
- Gained experience in time and stock management, working efficiently as a payment supervisor, organising customers during busy periods, and resolving customer complaints and queries.
Editor & Content Creator
TDN
Glasgow
07.2015 - 05.2019
- TDN was an online news outlet and media company dedicated to providing readers with the latest news on a range of entertainment topics such as film, TV and gaming.
- As well as co-founding the company, I regularily created and co-ordinated content for the website and the associated social media accounts.
- Grew social accounts to over 100,000 followers on Instagram.
- Hosted and edited the audio and video for the weekly podcast on YouTube, provided graphic design work for the social media accounts.
- Ensured the content across all social media and the website was consistent, engaging and of a high quality.
Education
Bachelor of Science - Psychology
Heriot Watt University
Edinburgh 09/2013 - 06.2017
Hutchesons' Grammar School
GlasgowSkills
Digital Marketing Skills
- Marketing Strategy
- Google, Bing & Meta Advertising
- Budget Planning & Optimisation
- Competitor Research
- Reporting, Presentation & Analysis
- Conversion Rate Optimisation
- Google Analytics / GA4
- E-commerce Strategy
- SEO Strategy & Best Practices
- Content Strategy & Creation
- Email Marketing & Segmentation
- Affiliate Marketing
- Loyalty & Rewards Programmes
- Web Design
- Basic HTML
- Conversion Tracking
Software & Platform Skills
- Google Suite (Google Docs, Sheets, Looker Studio)
- Notion
- Shopify
- Semrush
- Screaming Frog
- Microsoft Office
- Adobe Creative Cloud (Photoshop, Lightroom)
- Wordpress
- AWIN
- Klaviyo
- Mailchimp
Other
- Team Leadership & Teamwork
- Customer Service
- Project Management
- Public Speaking
- Film & Television
- Journalism
- Photography & Photo Editing
- Videography & Video Editing
- Graphic Design
Languages
English
Native
Timeline
Digital Marketing Lead
Mucky Puddle (Full-Service Agency)
06.2023 - Current
Digital Marketing Consultant
Mucky Puddle (Full-Service Agency)
06.2021 - 06.2023
SEO Content Writer
Accelerate Agency
05.2021 - 06.2021
Team Leader & Customer Service Supervisor
Waitrose & Partners
09.2017 - 01.2021
Editor & Content Creator
TDN
07.2015 - 05.2019
Bachelor of Science - Psychology
Heriot Watt University
09/2013 - 06.2017
Hutchesons' Grammar School
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