David Green
Bournemouth,Dorset
Summary
Dynamic sales professional with expertise in upselling and service-driven sales, leveraging comprehensive product knowledge to drive market development and territory growth. Proven track record in key account management and product development, utilising data analysis to inform strategic decisions. Committed to team motivation and fostering a collaborative environment, aiming to expand business opportunities through innovative strategies.
Previous experience not work. Secretary & Treasurer of the southern region of the TTBS. This was unpaid work arranging the raffles the Christmas lunch, finding venue & building the attendees to raise funds for the charity. Also had to make contact with new claimants to report their situation to the charity to identify if the claimant qualified for help. Also created the end of year accounts submitted to the charity head office.
Overview
37
37
years of professional experience
Work history
Group Laminate product Champion
James Latham
UK
2021.09 - Current
- Remotely motivate Laminate depot champions
- Run Quarterly meeting with all depots
- Create stock profile to suit demand, adjust in real time
- Liaise with suppliers re rebates, targets developments
- Liaise with supply chain team re stock replenishment
- Work with marketing for social campaigns, timing & content
- Review sales monthly monitor margin, volume identify targets
Decorative Panel Commitee
James Latham
Fareham
2021.01 - Current
- Presenting yearly Budgets to The Panel Trading Committee
- Considered new products for the group giving feedback to other members
- Shared ideas in how to increase margin & sales efficiencies
Product Manager MFC & Laminate
James Latham
Fareham, Hampshire
2015.08 - 2026.02
- Created product promotion plans with marketing initiatives to increase brand awareness.
- Recommended product changes to enhance customer interest and maximise sales.
- Established goals, policies, work standards to strengthen team performance whilst boosting product results.
- Kept aged stock within group expectations
- Adjusted stock profile to match customer requirements/warehouse space maximising margin potential
- Introduced Xylo Cleaf as a potential brand for lathams 1 year before we launched
- Introduced acrylic faced mdf to the group as an upsell for our clients to make slab doors
- Identified business that didn't suit our business at the time to leave for future development. That business now suits & fits well within our structure
- Motivate sales team to feel confident selling MFC & Laminate
- Close relationship with all Farehams top decorative accs
Sales Representative
James Latham
Fareham, Hampshire
2007.12 - 2026.02
- Increased investment revenue by skilfully up selling and closing customer sales by driving product benefits around client needs.
- Converted prospects by maintaining and managing sample inventory to aid sales pitches.
- Improved profitability, developing pipeline utilising multiple marketing channels and sales strategies.
- Expanded new business, implementing effective networking strategies.
- Promoted brand awareness, managing all marketing campaigns and sales activities for panel products/hardwoods Accoya Woodex properties.
- Grew customer base by acquiring new customers and identifying needs to deliver relevant products.
- External coverage grew from western region to whole of the area covered by Fareham
Central Distribution Management Committee
James Latham
Nationwide
2021.09 - 2023.12
- Reviewed service levels for national distribution depots of group products
- Presented sales report to team to monitor the success rate
- Presented the results of the twice yearly stock take & reviewed
- Reviewed & presented stock profile to Site Directors for Laminate group products (Leeds & Leicester) on going in laminate group champion role
Digital ambassador
James Latham
Fareham, Hampshire
2021.01 - 2022.01
- Created a group team
- Created a plan to encourage and assist depots to make these calls
- Worked with suppliers to create future webinars & work in partnership with depots on buddy up calls
- Demonstrated how to create a want for meets in certain sectors that would ordinarily not lend themselves well to this format
Product Manager Doors
James Latham
Fareham, Hampshire
2009.09 - 2015.09
- Utilised effective upselling techniques to increase customer interest.
- Introduced higher value/margin potential products to fareham
- Worked with clients with regards to product testing to create a new range (woodex timber slabs)
- Managed stock levels within Fareham
Sales Manager
W T EDEN
New Milton, Hampshire
2005.01 - 2007.12
- Supported branding initiatives and developed innovative sales and marketing strategies to drive target demographic interest, increase visibility and maximise outreach.
- Strengthened revenue opportunities by developing sales strategies based on industry trends and competitor analysis.
- Worked with external representatives to convert hard to reach accounts
Sales Representative
W T EDEN
New Milton, Hampshire
1995.01 - 2005.01
- Converted prospects by maintaining and managing sample inventory to aid sales pitches.
- Promoted branding initiatives, implementing effective marketing and sales campaigns.
- Expanded new business, implementing effective networking strategies.
- Generated sales by prospecting leads, cold calling and closing deals.
Sales Trainee
W T EDEN
New Milton
1991.01 - 1996.01
- Cold phone called prospective accounts as requested by sales rep
- Went through account lists that had not traded & cold called as guided by sales rep/depot manager
- Input orders
- Land stock
- Work on the trade counter
Warehouse Assistant
W T EDEN
New Milton, Hampshire
1989.01 - 1995.01
- Stock counting
- Manually sliding sheets on to forklift
- Checking loads in against delivery notes
- Checking orders on vehicles for delivery
Education
Sales Training
Manchester Open Learning
HampshireSales Training (influencing Peoples Decisions)
Dale Carnegie
SouthamptonSkills
- Upselling expertise
- Sales and market development
- Relationship building with suppliers & customers
- Territory growth strategies
- Product knowledge
- Service-driven sales
- Key account management
- Product development
- Team motivation
- Data analysis & reporting
Education
other,other
Affiliations
- Mountain biking in various locations generally within a group
- Attending a Gym creating my own workouts, CrossFit, Strength Training, Conditioning pre 2020 was within a public gym but now self motivated at home gym
- Paddleboarding
Timeline
Group Laminate product Champion
James Latham
2021.09 - Current
Central Distribution Management Committee
James Latham
2021.09 - 2023.12
Decorative Panel Commitee
James Latham
2021.01 - Current
Digital ambassador
James Latham
2021.01 - 2022.01
Product Manager MFC & Laminate
James Latham
2015.08 - 2026.02
Product Manager Doors
James Latham
2009.09 - 2015.09
Sales Representative
James Latham
2007.12 - 2026.02
Sales Manager
W T EDEN
2005.01 - 2007.12
Sales Representative
W T EDEN
1995.01 - 2005.01
Sales Trainee
W T EDEN
1991.01 - 1996.01
Warehouse Assistant
W T EDEN
1989.01 - 1995.01
Sales Training
Manchester Open Learning
Sales Training (influencing Peoples Decisions)
Dale Carnegie