Summary
Overview
Work history
Skills
Accomplishments
Timeline
AdministrativeAssistant

David Cook

Newton,Derbyshire

Summary

Results-driven IT Sales Professional with over 20 years of experience specialising in the NHS vertical within the UK Public Sector. Proven track record of exceeding annual sales targets and leading high-performing teams in both public sector and corporate environments. Skilled in developing strategic partnerships, driving revenue growth, and executing successful sales strategies. Seeking a senior sales or sales management role to leverage extensive expertise in IT sales within UK Public Sector.

Overview

21
21
years of professional experience

Work history

Head of Public Sector

Simoda Ltd
Sheffield
01.2024 - Current
  • Inception of Simoda's public sector division
  • Identifying & building strategic vendor relationships
  • Positioning Simoda on relevant public sector frameworks
  • Bid & contract management
  • Multi-stakeholder complex ITT responses
  • Driving IT solutions for public sector growth
  • Preparing and presenting business plans to the board of directors in line with company budgets and expectations
  • Management overview of all areas relating to the public sector division
  • P&L Responsibility including Staff Recruitment

Sales Director

Sheffield Technology Solutions Ltd
Sheffield
08.2018 - 10.2023
  • Develop and execute business Plan in line with financial forecast
  • Management and staff development for 12 employees
  • Oversaw HR functions, including hiring, training and payroll
  • Interpreted underlying risks, business needs, client requirements and cost structures to increase forecasting accuracy.
  • Maintained smooth operations through careful management of office workflow and administrative processes.
  • Confidently communicated and negotiated high-profit deals and contracts with key stakeholders.
  • Generated and achieved regional revenue goals, exceeding targets
  • Kept accurate records, upholding compliance within company policies.
  • Identified and resolved operational issues impacting productivity, performance or profitability.

Sales Director

MCI Diventi
07.2017 - 08.2018
  • Ownership of meeting annual sales and financial targets
  • Design and implement strategic sales plans
  • Understand and respond to market trends
  • Build strong partner & vendor relationships
  • Increase revenue growth and profit projections
  • Management of 16 sales staff and 4 Support Staff
  • Improved profitability, developing pipeline using multiple sales channels and penetration strategies.
  • Fostered positive relationships with customers to enhance loyalty and retention.
  • Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
  • Navigated complex negotiations to achieve favourable outcomes.

Head of Public Sector

Millgate Computer Systems Ltd
03.2016 - 07.2017
  • Spearheaded Millgate's public-sector strategy
  • Head Millgate's public-sector team Inc all sales functions
  • Grow public sector revenue and margin
  • Identify framework opportunities and new revenue streams
  • Design and implement marketing plans & strategies
  • Recruitment for both sales and PS support functions such as bid desk
  • Vendor management & alignment
  • Training and continual development of account managers (vertical specific) through personal development plans
  • Management of all PS frameworks including Management reporting to relevant authorities

Head of Partner Alliances - Managed Services

Xuper Ltd
05.2015 - 03.2016
  • Develop managed services proposition
  • Manage and develop channel partner division
  • Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.
  • Created new client pipeline to meet monthly targets.
  • Influenced key decision-making and established trust with stakeholders.
  • Adopted consultative sales approach to selling professional services.
  • Leveraged product knowledge to achieve revenue goals and retain clients.
  • Identify framework opportunities National

Business Unit Manager - Healthcare

European Electronique
04.2014 - 05.2015

Client Manager & Healthcare Lead

Equanet
01.2010 - 01.2013

NHS Client Manager

Insight UK
01.2008 - 12.2009

IT Account Manager

Equanet
01.2004 - 01.2008

Skills

  • Sales management
  • Business development
  • Complex/Multi Stakeholder Bids
  • Entrepreneurial mindset
  • Strategic Forecasting
  • Business planning
  • Strategic thinking
  • KPI management
  • Contract management
  • Time Management and Planning
  • Curious Nature
  • Negotiation Skills
  • Presentation Skills
  • Hunter Mindset

Accomplishments

Simoda Ltd

3 Year Azure Contract within NHS

4 Year 200TB Cloud Storage Contract. NHS

Final 2. 3+1+1 End to end managed service for MAT worth between £6m-£9M TCV (awaiting award)

Multi Year Cloud DR Project. NHS

G-Cloud Framework Award - 10 Services across 3 lots

EICT Framework Award - Managed Services

Bloom PS Framework Award - Pro Services

Sheffield Technology Solutions Ltd

2 Years Sole Supply Contract to UK's largest Fibre Installer

Achieved over 200% YTD Growth

£2m+ TO

Millgate Ltd

Technology Products 2 framework Award

£5m net new Rev.

£1.1m EUC Deal. NHS

European Electronique

£2.1m County Wide WIFI Rollout. NHS

£600k S&S Refresh. NHS

Equanet

Presidents Club Member

Achieved over 150% YTD Every Year

£800k GP Yearly Average



Timeline

Head of Public Sector

Simoda Ltd
01.2024 - Current

Sales Director

Sheffield Technology Solutions Ltd
08.2018 - 10.2023

Sales Director

MCI Diventi
07.2017 - 08.2018

Head of Public Sector

Millgate Computer Systems Ltd
03.2016 - 07.2017

Head of Partner Alliances - Managed Services

Xuper Ltd
05.2015 - 03.2016

Business Unit Manager - Healthcare

European Electronique
04.2014 - 05.2015

Client Manager & Healthcare Lead

Equanet
01.2010 - 01.2013

NHS Client Manager

Insight UK
01.2008 - 12.2009

IT Account Manager

Equanet
01.2004 - 01.2008

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