Results-driven area sales manager with a proven track record in fast-paced environments. Expertise in achieving sales targets for high-end merchandise through effective upselling and product promotion. Strong ability to build customer loyalty and maintain relationships while consistently meeting individual sales goals. Demonstrated success in both team-oriented and independent sales roles, ensuring a friendly and professional customer experience.
Overview
19
19
years of professional experience
Work History
Sales Representative
TWS Trading LTD
Birmingham, https://SPIN-ART.net
07.2019 - 12.2025
Visit as many existing, and potential accounts as possible to promote the company’s business.
Obtain as many purchase orders as possible during visits and pass these back to the sales office.
Merchandise companies’ products and display stand within customers and always keep them in the best possible condition.
Identify new sales opportunities withing existing accounts by means of promotional opportunities at key times of the year, i.e. Easter, Xmas, etc.
Identify potential new products that could be offered to both existing and new customers.
Keep accurate customer records and detail the weeks activity to the UK Sales director.
To attend trade shows within the UK when and where required, and to encourage as many accounts as possible within your designated sales area to attend.
Try and achieve the monthly / annual budgets as and when they are agreed.
To manage and try to resolve any potential conflicts that arise between the company and my accounts.
Always represent the company as professionally as possible.
Manager of Furniture and Christmas department/Duty store manager
Blue Diamond Group
Harlow
03.2017 - 07.2019
Developed a team of sales associates to continually meet and exceed sales and customer service objectives.
Merchandised sales floor. Involved heavy lifting.
Examined merchandise to ensure that it was correctly priced and displayed.
Reviewed inventory and sales records daily.
Conferred with store manager to develop methods and procedures to increase sales and business.
Performed activities such as cleaning and organizing shelves and displays and selling merchandise.
Provided customer service by greeting and assisting customers.
Duty managed when store manager was absent.
Implemented sales promotions and implemented merchandise.
Developed and maintained business relationships with customers, manufacturer sales reps, and freight.
Garden Centre part of Blue Diamond LTD - Harlow
Furniture\Till Supervisor
Harlow Garden Centre
Harlow
05.2014 - 03.2017
Wrote sales slips and sales contracts.
Supervised and prepared daily individual paperwork for a team of 4 cashiers.
Assisted in balancing cash drawers and store safe.
Assisted with daily store opening and closing procedures.
Assisted and trained cashiers in sales techniques, providing excellent customer service, problem solving and daily cash balancing operations.
Computed and record totals of transactions on a daily basis, and recorded data.
Furniture Sales Assistant
Harlow Garden Centre
Harlow
04.2007 - 05.2014
Greeted customers in a timely fashion while quickly determining their needs.
Recommended merchandise to customers based on their need and preferences.
Maintained knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
Responded to customer questions and requests in a prompt and efficient manner.
Engaged with customers in a sincere and friendly manner.
Completed all cleaning, stocking and organising tasks in assigned sales area.
Prioritised helping customers over completing other routine tasks in the store.
Built relationships with customers to increase likelihood of repeat business.
Education
Harlow
Skills
Customer service orientation
Product promotion
Team leadership
Conflict resolution
Sales reporting
Negotiation techniques
Administrative support
Organizational skills
Attention to detail
Interpersonal skills
Duty management
Goal-oriented mindset
Communication proficiency
Friendly demeanor
Data entry expertise
Customer relationship management
Visual merchandising
Cash register operation
Teamwork and collaboration
Sales expertise
Problem solving strength
Time management efficiency
Languages
English
Proficient
C2
Spanish
Elementary
A2
Chinese (Mandarin)
Beginner
A1
Interests
Judo
Taekwondo
Karate
Kick Boxing
Golf
Snooker
Timeline
Sales Representative
TWS Trading LTD
07.2019 - 12.2025
Manager of Furniture and Christmas department/Duty store manager