Streaming and Innovation Commercial Leader: +20yrs leading high-performing sales teams though transitional change. Expert in new product development and go-to-market strategy. Comprehensive network of advertiser, agency, and tech leaders. Delivers impact through award-winning industry initiatives and best-in-class products. Passionate about delivering growth through strategic partnerships and innovation.
Hi, I’m
David Amodio
London,United Kingdom
Summary
Overview
21
years of professional experience
3
years of post-secondary education
Work History
Channel 4London
Deputy Head of Commercial Innovation & 4Studio
08.2021 - Current
Job overview
- Responsible for launching C4's ad innovation incubator unit focused on new product development to enable C4's ‘digital first' Future4 strategy
- Also responsible for C4's social business - 4Studio
- Launched social branded entertainment division (21 heads) and delivered £22m 3YP working with brands to deliver branded content partnerships
- Launched C4's social ad sales unit (7 heads)
- Responsible for delivering £20m 3YP via partner sales agreements with platforms and through production company representation deals
- Developed RET4IL, C4's new Streaming customer data targeting product in partnership with Tesco, Boots and Nectar
- Developing new ECommerce ad proposition
- Launched UK's first Broadcaster biddable Private Marketplace
Channel 4London
Deputy Head of Digital and Innovation
05.2019 - 08.2021
Job overview
- Responsible for delivering +£200m budget, leading a team of 19 streaming specialists, and delivering C4's video innovation strategy across the wider 200+ 4Sales team
- Delivered £224m (+19%) vs a budget
- Developed strategy and team delivering 5x overall video revenue growth from £45m in 2013
- Scoped, managed and delivered board-level program of work to dial up C4's data and programmatic capabilities
- Launched C4's Advanced Data Suite, including award winning product BRANDM4TCH enabling data matching for the first time (2021 = £16m)
- Delivered C4's programmatic product suite - M4RKETS (2021 £20m)
- Launched ENG4GE - C4's award winning creative product suite (2021 = £7m)
Channel 4London
Digital and Creative Leader
04.2013 - 05.2019
Job overview
- Responsible for developing and leading a team of 24 video streaming specialists to deliver a budget of £135m
- Launched a new creative division tasked with with driving strategic partnerships and award-winning work (2x Creative Leads and 15x ‘ideas' agents)
- Delivered £150m vs £135m budget (+11%) in 2019
- Led team to win Brand Republic Digital Sales Team of the year (2014)
- Launched award-winning streaming data targeting products (Demo/Interest targeting & personalisation)
- Launched Premium Video Exchange (PVX) - Europe's first programmatic TV solution (programmatic guaranteed)
- Delivered award-winning insight projects (Not All VoD Is The Same 1&2)
- Pitched/renewed third-party video representation (BT Sport/UKTV)
- Launched PL4Y - C4's creative approach/team supporting 4Sales to become the most awarded media owner in the UK
- Rolled out creative and digital training programs across 4Sales team
Channel 4London
Agency Principal
09.2010 - 04.2013
Job overview
- Responsible for delivering 20% of C4's £1bn budget across an agency patch, leading a team of 20 specialists with dot line responsibility for a further 30
- Galvanized and led the team through a restructure
- Delivered +30% YOY growth in 2012 across non-traded business.
Channel 4London
Strategic Sales Manager
10.2006 - 09.2010
Job overview
- Client/Strategic Planner focused role, tasked with growing brand spend across TV & streaming through insight and commercial marketing
- Launched leading industry initiatives:
- The TV Planning Awards (Awarding creativity and planning excellence)
- The Plannertarium (planner event focused on creativity and effectiveness)
- Delivered a number of award-winning campaigns (including Media Week Grand Prix)
HaymarketLondon
Senior Ad Manager
07.2002 - 10.2006
Job overview
- Led a high-performing team of 12
- Exceeded a budget of £4m across print, digital, branded content and events.
Education
London School of Economics and Political ScienceLondon
BSc Honours from Geography and Population Studies
09.1997 - 08.2000
University Overview
Skills
Transitional Leader
Streaming Expert
Product Development
Commercial Strategy
Creative Strategy
Commercial Marketing
Innovative Presenter
Additional Information
Additional Information
- Trade Press: Regular judge and contributor
- Thinkbox: Video Steering Group Lead
- EGTA: C4 Streaming Lead
- Central St Martins: Mentor to MA students of 'Innovation Management'
- RTS: Events Committee
- Media360: Battle of Media Winner - https://www.campaignlive.co.uk/article/channel-4-creative-head-david-amodios-winning-media360-poems/1396970
- Coach/Mentor: Regular coach and mentor with a passion for social mobility.
Timeline
Deputy Head of Commercial Innovation & 4Studio
Channel 4
08.2021 - Current
Deputy Head of Digital and Innovation
Channel 4
05.2019 - 08.2021
Digital and Creative Leader
Channel 4
04.2013 - 05.2019
Agency Principal
Channel 4
09.2010 - 04.2013
Strategic Sales Manager
Channel 4
10.2006 - 09.2010
Senior Ad Manager
Haymarket
07.2002 - 10.2006
London School of Economics and Political Science
BSc Honours from Geography and Population Studies
09.1997 - 08.2000
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