Summary
Overview
Work History
Education
Skills
Timeline
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Dave Kellitt

Senior Client Consultant
London,Kent

Summary

I am an experienced senior salesperson with a hands-on approach to new business growth and team development. Over the last decade my success has been within Market Research, PAAS, data, CRM and insight sectors. Winning mid-level and enterprise accounts, through building and maintaining relationships with C-level executives, taking each account through the full sales cycle. In my current role I manage Euromonitor’s key accounts within the Drinks & Nicotine sector across Western Europe, with a focus on new business and account development, whilst also strategically developing our offering with the regional teams for global success. Top new business / upsell salesperson in our London office for the last 3 years, consistently within the top 5 globally.

Overview

19
19
years of professional experience
8
8
years of post-secondary education

Work History

Senior Business Consultant

Euromonitor International
11.2019 - Current
  • Taking a step away from consumer data to develop knowledge on PAAS whilst further enhancing my consulting sales
  • Sacrificing the management areas from my last role to hone in on my sales / consulting skills within a new field
  • Over three years I developed underperforming accounts, into the main billing accounts for the company, by applying my new business skills to land and expand
  • Key Responsibilities:
  • Sales Team: Worked with Account Managers on Euromonitor’s Passport platform renewal but with a core focus on upsell through adhoc consulting projects
  • New Business: Land & Expand approach on untouched accounts
  • Developing prospecting lists and org charts, executing targeted newsletters and calls, educating teams and c-suite on areas beyond our data platform (demo & pitch decks), closing consulting deals and billing repeat revenue
  • Partnerships: Established regular C-suite meetings to put us on the right level with other consulting firms to gain a seat at the table
  • Strategy: Worked closely with our Industry Experts & siloed support functions to create/portray a global support structure for the key accounts
  • Meetings & Proposals: Created all contacts & meetings
  • Ran all meetings as the lead for all new business opportunities and next steps to projects
  • Industries: Wellbeing & Stimulation – Big Tobacco, Drinks, Cannabis & Packaged Food (Plus Year 1 - Beauty and Consumer Appliances & Electronics)
  • Key Personal Achievements:
  • Exceed targets: Consulting New Business Targets – Year 1 Target: £450k v Actual: £960k; Year 2 £550k v £1.5m; Year 3 hit £950k target in the first six months
  • Seat at the Table: Established regular meetings & workshop with C-suite across global key accounts
  • New business: Top Salesperson in UK office since joining the company
  • Grew one account from £0 consulting into billing over £650k/year, plus upsold their Passport renewal from £180k to £310k
  • Portfolio: Converted a £800k portfolio focused on platform renewals into a £3m partnership portfolio

Sales Director

Webalytix
04.2016 - 10.2019
  • Approached by the CEO to set up a new business division and grow the current accounts
  • After securing several new business contracts for the company, I established a sales and marketing team to continue the growth and allow me to focus on new commercial opportunities, services and partnerships for the company
  • Evolving our approach from tactical sales to targeted strategic enterprise prospects and long term contracted clients
  • Training and developing the sales team whilst liaising with each of the departments to offer our clients seamless planned results
  • Key Responsibilities:
  • Sales Team: Set up, train & manage a sales division to generate awareness, leads, meetings and revenue
  • New Business: Create new revenue streams across the portfolio: Analytics & CRM, analysis & campaign management software, marketing mix modelling, data mining, visualisation & hosting solutions
  • Partnerships: Establish key agency partnerships to aid in commercialising our offering
  • Strategy: Launch new services & offerings – commercial and marketing GTM strategy & execution
  • Meetings & Proposals: Main lead for all new business opportunities & key accounts
  • Key Accounts: Finance, Insurance, Retail & Travel
  • Key Personal Achievements:
  • Exceed quarterly individual & team targets: New business revenue contributing to circa 60% of the monthly revenue in 2018
  • Long term contracts: converted tactical relationships into committed annual contracts
  • New business: won the largest account for the business which allowed us to grow
  • Retail client with an annual contract at £600k
  • Staff development: Trained a new business team to successful generate and qualify meetings & RFPs for me to complete/attend/convert

Sales Director

REaD Group
05.2012 - 02.2016

Business Development Manager

Interactive Prospect Targeting
05.2010 - 05.2012

Business Specialist Division, Senior Advertising Manager

Haymarket Media
01.2004 - 04.2010

Education

BA - Geography

University of the West of England
01.1998 - 01.2001

A-Levels - undefined

Sevenoaks School
01.1993 - 01.1998

Skills

New Business Developmentundefined

Timeline

Senior Business Consultant

Euromonitor International
11.2019 - Current

Sales Director

Webalytix
04.2016 - 10.2019

Sales Director

REaD Group
05.2012 - 02.2016

Business Development Manager

Interactive Prospect Targeting
05.2010 - 05.2012

Business Specialist Division, Senior Advertising Manager

Haymarket Media
01.2004 - 04.2010

BA - Geography

University of the West of England
01.1998 - 01.2001

A-Levels - undefined

Sevenoaks School
01.1993 - 01.1998

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Dave KellittSenior Client Consultant