Summary
Overview
Work history
Education
Skills
Accomplishments
Timeline
Generic

Daryl Saines

Summary

Highly motivated sales leader with eight years' experience driving SaaS sales teams to exceed targets in complex markets. Proven ability to build and lead high-performing sales development teams, fostering a culture of mentorship and achievement. Seeking a new opportunity to leverage this expertise and scale a quota-exceeding SDR team following a recent redundancy.

Overview

13
13
years of professional experience

Work history

Global Head of BD / Head of Alliances - EMEA

Cloudsense
London, City of London
06.2023 - 12.2024
  • Successfully recruited and led Global BD Team of 5 across EMEA, APAC, and North America.
  • Exceeded 110% of ramp target within first six months, leading to promotion to Head of Alliances (EMEA) in January 2024.
  • Successfully recruited and ramped 3 new BDRs whilst developing comprehensive Enablement Program.
  • Actively consulted on product development initiatives to identify and create new joint Go-To-Market (GTM) opportunities with select partners.
  • Closed £647k of ARR within the first 9 months of new role.
  • Generated over £1.5 million in incremental pipeline revenue from new and existing partner relationships.

Global Sales Development Manager

Wazoku
London
09.2022 - 03.2023
  • Successfully managed and mentored team of 9 SDRs across EMEA and US.
  • Rapidly scaled team by recruiting, onboarding, and ramping 5 new colleagues within 6 months.
  • Surpassed team targets, achieving 106% of Sales Accepted Leads (SAL) target within 6 months of team leadership.
  • Significantly improved SDR performance by increasing SAL conversion rates to 87%.
  • Streamlined and enhanced qualification processes, incentivising reps to effectively qualify prospects and drive them towards Pre-Sales Solutions workshops.
  • Strategically aligned SDR team with Account Executives and Digital Marketing, successfully implementing Account-Based Marketing (ABM) model to nurture and qualify enterprise client opportunities.

Sales Management Consultant / Business Owner

Freelance
London
04.2021 - 09.2022
  • Vintage Furniture Business - Retrorelovit
  • Part investor in Big Man Records - Indie Record Label
  • Interim Head of Sales Development (UltimateAI) May to July 2022
  • Interim Enterprise Account Director (Loadspring) Oct 21 to March 2022

Sales Manager

Createmaster
London, ENG
03.2019 - 04.2021
  • Successfully led and mentored a team of 7 colleagues (5 AEs & 2 SDRs) in selling complex SaaS and Cloud-based solutions to leading UK enterprises.
  • Increased Average Sale Price (ASP) by 27% through effective upselling of services and a well-structured price increase.
  • Significantly shortened the sales cycle from 6 months to 5 by implementing the MEDDIC approach to enhance pipeline visibility and accelerate deal closure.
  • Consistently exceeded revenue targets, achieving 102% of Annual Recurring Revenue (ARR) quota in the first year and 94% in 2020/21 despite the challenges of the COVID-19 pandemic.
  • Exceeded territory expansion KPIs and improved profitability by developing and executing targeted sales strategies and business plans that effectively addressed market trends and sector-specific pricing sensitivities.
  • Monitored team performance closely, providing ongoing training and coaching to empower the team to achieve revenue targets

Sales Manager

Thomas Telford Ltd
London
05.2016 - 03.2019
  • Consistently exceeded revenue targets as Sales Manager, leading the team to surpass ARR targets in 2016 (104%), 2017 (111%), and 2018 (103%), with 2019 on track to exceed targets at the time of departure.
  • Managed and mentored a high-performing team of seven colleagues (4 AEs & 3 SDRs) specialising in selling complex SaaS and consultancy solutions to leading infrastructure and construction clients across the UK.
  • Successfully developed and executed a Go-to-Market strategy for expanding into key international markets, namely Dubai and APAC.
  • Transformed the team into a consultative sales unit, enabling them to identify and capitalise on larger, more complex opportunities, resulting in a 19% increase in average deal size.
  • Achieved consistent individual sales revenue between £500k and £650k.
  • Evaluated and optimized sales processes and product knowledge, implementing strategies to enhance team performance and position them as trusted advisors to clients.
  • Developed and delivered comprehensive training programs to continuously improve team performance levels and drive overall sales effectiveness.

Leadership & Management Consultant

Grant Thornton UK LLP
London
04.2012 - 04.2016
  • Provided strategic leadership consulting services to high-growth enterprises across London, specialising in developing and empowering senior leaders and managers.
  • Conducted in-depth assessments to identify and address critical skills gaps within senior leadership teams at Seed, Series A, and Series B funded companies.
  • Developed and delivered tailored solutions to support client growth ambitions, building strong, long-term client relationships.
  • Consistently exceeded revenue targets, achieving £3.6M, £3.3M, and £3.1M in revenue across three consecutive years.
  • Established and managed a high-performing Channel Partner referral program, driving significant market penetration within key industry verticals.

Education

BA (Hons) - Social Policy & Administration

University of Portsmouth

Skills

  • Scaling SDR teams
  • Coaching and developing colleagues for career progression
  • Sales process improvements to increase SAL conversion
  • Salesforce and Hubspot proficient
  • Data driven process mindset
  • GTM planning with Marketing / Demand Generation Team
  • Proficient in SDR Tech stack
  • Strategic alignment with broader sales team to increase pipeline

Accomplishments

  • Strategically aligned the SDR team with Account Executives and Digital Marketing, successfully implementing an Account-Based Marketing (ABM) model, driving qualified enterprise client opportunities
  • Surpassed team targets, achieving increase from 64% to 106% of Sales Accepted Leads (SAL) target within 6 months of team leadership
  • Significantly improved SDR performance by increasing SAL conversion rates to 87%
  • Dramatically improved outbound performance, increasing quota attainment from 70% to 100% within three months through process optimisation and targeted coaching
  • Successfully developed high-performing team members, with many advancing to roles such as Senior SDR, BDM, AE, Sales Manager, and even Head of Sales

Timeline

Global Head of BD / Head of Alliances - EMEA

Cloudsense
06.2023 - 12.2024

Global Sales Development Manager

Wazoku
09.2022 - 03.2023

Sales Management Consultant / Business Owner

Freelance
04.2021 - 09.2022

Sales Manager

Createmaster
03.2019 - 04.2021

Sales Manager

Thomas Telford Ltd
05.2016 - 03.2019

Leadership & Management Consultant

Grant Thornton UK LLP
04.2012 - 04.2016

BA (Hons) - Social Policy & Administration

University of Portsmouth

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Daryl Saines