Daryl Barnett

Key Achievements

• Successfully established the SDR function from scratch, hiring and onboarding 5 new SDRs.
• Coached sales systems such as MEDIC, SPIN, BANT, and AIDA, resulting in a 120% exceeding of our quota of 2.1M qualified pipeline.
• Established frameworks for both outbound and inbound lead management, which streamlined the sales process.
• Personally booked meetings and provided hands-on training to new reps
• Collaborated cross-functionally to aid the success of our team.
• Provided weekly feedback and 1:1 coaching to sales reps, resulting in a 10% decrease in their no shows and a 5% increase on conversion rate

Key Achievements

• Generated new business opportunities by identifying and researching potential clients, developing relationships with key decision-makers, and working with the sales team to close new deals.
• Exceeded targets for six out of seven quarters by implementing new sales outreach strategies, onboarding new employees onto our tech stack, and providing coaching when relevant.
• Ensured that business development activities were aligned with the overall strategy by working closely with other departments within ZigZag Global.
• Demonstrated excellent communication skills, both written and verbal, to effectively communicate with clients, colleagues, and stakeholders and drive results.
• Utilised analytical and data-driven thinking to evaluate the success of outreach strategies and adjust accordingly.

Overall, my experience as an SDR Manager required a combination of strong communication skills, analytical thinking, and a results-driven mindset. These traits were crucial to my success in generating new business opportunities and achieving our sales targets.

Responsibilities

• Prospected clients via telephone or site visits to establish their needs, budgets, and timeframes.
• Qualified all leads and opportunities while keeping a record of activities through the CRM system.
• Wrote sales proposals and completed all relevant client paperwork.
• Developed a strong pipeline of opportunities that was typically three times the quarterly target.
• Communicated the psychometric innovation and validity of game-based assessments to clients.
• Contributed to the growth of Arctic Shores in the marketplace by attending events and conferences.
• Worked closely with the Client Services team to identify client recruitment requirements, benchmarking, and completing validation studies.

Achievements

• Consistently met or exceeded quarterly targets.
• Successfully communicated the benefits of innovative products to clients.
• Contributed to the growth of the organization by attending industry events and conferences and working closely with the Client Services team.

Experience

• Part of the first 3 employees in the UK
• Developed and implemented successful sales processes, resulting in significant improvements over time.
• Collaborated with cross-functional teams to ensure the success of the UK business.
• Achieved 80% of target and quota during tenure.
• Coached and onboarded new employees, about our tech stack and sales processes.

Appco Group provides promotional services to large corporate companies, successfully increasing their profit nationwide. By choosing to use direct marketing methods clients are able to qualify their marketing mix by only allocating resources when new customers are obtained.